According to a recent study by Merkle
, Performance Max campaigns on average are showing a 30% higher conversion rate and a 64% uplift in total revenue compared to standard Google Search campaigns. Moreover, as the data suggests, Performance Max campaigns can lead to an increase in website traffic, revenue, conversions, and return on ad spend (ROAS).
Both Google Search Ads and Performance Max campaigns can be effective for your business depending on your advertising goals. If your goal is to drive conversions and revenue, then Performance Max campaigns are the way to go. However, if your goal is to drive website traffic and brand awareness, then Google Search Ads can be a good option for you.
If you’re unsure which campaign will work best for you, consider speaking to a PPC and Paid Social expert, like Belmore Digital, to discuss your options further.