Digital Things of Interest Overview:
Read these Digital Things of Interest for 10 August 2017, which includes:
- Duolingo’s A/B testing & growth-hacking;
- Colour combos in rich, glorious, erm, colour;
- Twitter testing cheap & cheerful ad packages;
- Programmatic dragged through the mud once again.
#GrowthHacking #Conversions #UserExperience #Twitter #Programmatic #DigitalMarketing
Digital Things of Interest 10 August 2017:
- Duolingo’s A/B Testing & Growth Hacking
- This is a fascinating interview with the VP of Growth at the app Duolingo. Almost ironically, once you get through the jargon around app usage, it’s surprising how simple, and time-honoured, the lessons are: Free usage allows increased sign-ups, personalised notifications work best. I know we should always test alternatives, but you’d hope you’d start with some basic knowledge of how to drive a conversion.
- Colour Combinations Cheat Sheet
- Even though I’m colour blind to a degree, I still found this article and the coloured charts in it useful. I think I would have preferred to see some of the colour combos in place, or at least RGB refs to be able to generate them – text descriptions of colour mean very little to me.
- Twitter Tests $99 / month ad package
- Ah Twitter, the forerunner to Snap, investor darling one minute, problem child the next. This report is of a simple $99 automated ad package for small business Twitter users. Unfortunately, it’s a private test, otherwise I’d have loved to give it a go. My question is whether small businesses use Twitter enough to get the most out of it. I’m not sure.
- Programmatic Is Usually Highway Robbery
- There’s a strong surge against programmatic ads at the moment, from users (who hate them), to brands (who feel ripped off), to publishers (who feel unrewarded). However, the agencies, tech providers and networks love them because it allows them to keep rolling in the money without actually delivering much substantially in return. Sure, you’ll get a glossy presentation highlighting wins, but you won’t see one highlighting more money in the bank. Contextual, qualified ads, or SEO are the activities that deliver that, and unfortunately, Mumbrella, and a lot of the digital marketing industry, wouldn’t know SEO if it came up and shook it by the hand.
That’s it for today. If you find anything of interest in the digital space that you think is worth sharing, please get in touch with me.
Mobile First is NOT Mobile Friendly
TL;DR
- Duolingo learn the language of testing;
- Bright & cheerful colour combo sheet;
- Twitter’s small biz ad package;
- Programmatic is highway robbery;
- Read The State of SEO in mid-2017.
- Read about how Google’s Mobile First Index is not Mobile Friendly.
- Check out the free Basic SEO Guide.
Thanks for reading. If you would like to discuss what these digital things of interest might mean for your web property, or you have found something of interest and would like to share it, please feel free to contact me.
