What’s this about?
This is an extract from TWIS SEO News & Updates w/e 11 August 2017.
Read the mildly surprising news that Google is advising SEOs to teach JS devs, and the kerfuffle that followed. JS is just not giving up and going away, but people said that about Adobe Flash, and look how that turned out.
Contact me to chat about how to ensure JS and SEO play nicely together.
Google Advises SEOs to teach JS Devs
- John Mueller started a bit of a Twitter fest when he advised SEOs to learn from JS devs and share SEO knowledge with them.
- You could say this touched a raw nerve, and a lively discussion took place.
- Both sides of the discussion need to work together. Too often, the JS side of things have been developed before SEO is a consideration, and SEOs just want to ignore JS.
Actions to take:
- Read the Twitter thread. There is an element of amusing spluttering.
- Don’t code solely in JS. It is not yet completely crawlable and indexable. Remember that Find, Crawl, Index are the foundation of SEO success.
- If coding in JS, run mini-tests using Google Search Console’s Fetch and Render to test what can actually be be read, and build incrementally.
- Remember Google expends extra effort to crawl JS.
- When building, ensure SEO is included right at the start of any dev project. Just before launch, or post-launch is often too late.
- Don’t rely on JS devs to do SEO, in the same way you wouldn’t rely on SEOs to dev JS.
- Contact me to chat about how to ensure JS and SEO play nicely together.
Until there is a standard JS framework, it will always be a challenge for devs and SEOs,
- John Mueller on Twitter re JS & SEO
- Find Crawl Index
The State of SEO Mid-2017 Released
- There was a Twitter stoush when John Mu advised SEOs to get with the program about JS.
- Much huffing and puffing followed. From SEOs, the JS devs barely noticed.
- Can’t we all just get along?
- Read The State of SEO in mid-2017.
- Read about how Google’s Mobile First Index is not Mobile Friendly.
Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me.