August 11, 2017 | Written by: Jeremy Beckett Share this right now:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on Reddit (Opens in new window)MoreClick to share on Tumblr (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window) What’s this about? This is an extract from TWIS SEO News & Updates 04 August 2017. Read the surprising details behind how Google’s algorithm has been exposed in two flaws recently: Pinterest spam and the cure for cancer. Contact me to discuss how the Google ranking algorithm works . #SEO #GoogleAlgorithm #WebSpam #Pinterest Two Google Algorithm Flaws Exposed Summary: Google’s algorithm has plenty of flaws, but this last week, two fairly egregious examples have been exposed. Firstly, there has been widespread commentary on the prevalence of Pinterest holding pages in certain queries, with up to 8 normal listings and similar numbers in image listings. This domain crowding is poor, and should have been resolved a number of years ago. Secondly, and perhaps worse, the top result for “cure for cancer” is (or was), effectively, carrot juice. This is a flaw of linking and algorithmic flaws in dealing with it. Glenn Gabe’s Pinterest Screengrab Actions to take: Generally, there is little that can be done when algorithm flaws are exposed. Google will work to eradicate them, normally. If the poor results are the result of spam, then Google will take action if reported. If the result of an algorithm error, then Google is often less inclined to admit it is an error, but will usually work to remedy the situation. Don’t start thinking carrot juice is a cure for cancer. The chances are that it isn’t. Contact me to discuss how the Google ranking algorithm works . Discussion: The Pinterest domain crowding example is horrible. This was supposed to have been worked out a number of years ago, when Wikipedia and YouTube completely ruled every query. It still works for branded search terms, which is fair enough, but it doesn’t, or shouldn’t work for non-branded terms. The other thing it may be is spam. If you look at the Pinterest title tags, they are all variations on a theme, and no terribly inventive ones. It is possible that Pinterest has enough content categorised accurately enough, but chances are that it doesn’t. Unless something really bad has happened, it is unlikely Google will see this as spam to be pinned on Pinterest, however, there have been many instances of large companies being called out for it. The carrot juice is a cure for cancer is worse. Not from a spam perspective (it may be the result of link spam), but from an information purity perspective. Google, even though it has a fake news problem, is seen as being authoritative in medical queries, and works hard to maintain that. Having the number one cure for cancer listed as being carrot juice would be an embarrassment for Google and its engineers. More info: Pinterest Spam – SE Roundtable Cancer Carrot Cure – SE Roundtable Fake News – Google Takes Action – March 2017 Find Crawl Index Return to Top The State of SEO Mid-2017 Released We recently released the super-exciting The State of SEO in mid-2017. Read it now. Return to Top TL;DR Google’s algo was exposed in a couple of ways recently. Pinterest spamming, or being allowed to spam by Google. Google surfacing a quack cure fur cancer as the top result. Read The State of SEO in mid-2017. Read about how Google’s Mobile First Index is not Mobile Friendly. Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me. Return to Top Related Share this right now:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on Reddit (Opens in new window)MoreClick to share on Tumblr (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window) Post navigation ←Previous: Digital Things of Interest 10 August 2017 Next: New Study Shows 20% of Google Clicks Go To Number 1 →