July 21, 2017 | Written by: Jeremy Beckett Share this right now:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)MoreClick to share on Tumblr (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window) What’s this about Hidden Content & The Mobile First Index? This is an extract from TWIS SEO News & Updates 07 July 2017. Google has claimed that hidden content will be fine under the looming Mobile First Index. I can’t see it working for search rankings, but, as I say in this post, if that is the case, then welcome to spam land. If you would like to discuss ways to check your website and get it Mobile First ready, then please feel free to contact me. #SEO #MobileFirst #MobileStrategy Google Says Hidden Content “Fine” in Mobile First Summary: Great care needs to be exercised with these utterances from a recent Google Webmaster Hangout. They are talking about indexing content, which is different from ranking content. Google has long said that visible content is what matters in indexing and ranking, but appears to be back-tracking on that for the Mobile First Index. It appears they are allaying fears over the greater level of hiding content on mobile. “Don’t worry, it’ll be fine”. It’s not a sensible approach to rank pages on hidden content, even on mobile. Welcome to spam land, if they do. Hidden Content – Actions to take: Wherever possible surface critical content as visible on load, even on mobile. Be suspicious about some of these comments from Google. It’s likely they are allaying fears. They are also talking about indexing content, which is different from ranking content. Get your mobile first site sorted now. (Notice a recurring theme here?) That way impacts of going mobile first are already likely to be factored into your rankings. Contact me if you would like to discuss ways to make your mobile site Mobile First. Mobile First Index Discussion: Google is spending a lot of time and effort allaying fears about the looming Mobile First Index. I’m almost tempted to believe them that there’ll be “no change”. If there is to be no change, why bother with the index modification in the first place? Google has often claimed that it serves the right rankings to the right devices. It doesn’t make sense that Google would spend this much time and effort solving an issue which it seems to think it has already solved. The idea that hidden content on mobile will carry the same weight as visible content is ludicrous – despite what Google claim. If it does, then naughty webmasters will spend a lot of time stuffing hidden tabs with lots and lots of spammy content in order to rank. If you have a website with full content on desktop and hidden content on mobile, you are likely to find rankings differ significantly on launch of Mob ile First. If you have the same visible / hidden ratio for desktop and mobile, your rankings are unlikely to change. Google ideally wants us all to have completely mobile first websites before they implement the switch. That way they can claim “no change”. More info: Google Webmaster Central Hangout H/T SE Roundtable Return to Top Mobile First is NOT Mobile Friendly I recently wrote about how Google’s Mobile First is Not Mobile Friendly. Read it now. Return to Top TL;DR Hidden content allegedly will be fine under the Mobile First Index, or so claims Google. This is unlikely. It’s possibly a PR message, or a misinterpretation. If it is the case, welcome to spam land with content stuffed into hidden tabs. Read The State of SEO in mid-2017. Read about how Google’s Mobile First Index is not Mobile Friendly. Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me. Return to Top Related Share this right now:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)MoreClick to share on Tumblr (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window) Post navigation ←Previous: Adsense Bans Pop Ups & Pop Unders Next: Menu Tab Hits Google My Business →