What’s this Google Pots in Google My Business about?

This is an extract from TWIS SEO Update 23 June 2017.

This post discusses the background and actions to take to implement Google Posts in Google My Business. If you would like to discuss ways these insights and the benefits of implementing Google Posts in your web business, please feel free to contact me.

#SEO #GooglePosts #GoogleMyBusiness #Conversions

Google Posts Goes Live in Google My Business

Google Posts Summary:

  • Google has released Google Posts to small businesses, allowing them to create posts which will show up on their GMB listing.
  • The posts will show up wherever the GMB listing is generated – in the Knowledge Panel for branded search, or on click in local search.
  • Doing this allows businesses to create promotional posts, specials posts, and also create top products type posts.
  • By allowing a CTA & button, this allows the user to take direct action and buy / sign-up direct from search. For small business, this feature has a chance to be a killer app.
  • As with most things Google, this may be under-used, but it has the potential to be quite powerful.

Google Posts Desktop

Google Posts & Google My Business Actions to take:

  1. Sign up for Google My Business, if you haven’t already. Even if your business is listed from scraping data, you should claim the listing and use it.
  2. Once verified, review the Help Centre information, and do the following.
    1. Sign into GMB.
    2. Click New Post in the menu (left hand side on desktop).
    3. Create your post.
    4. Select a CTA & Button, link it to the right action.
    5. Save & check listing has updated.
  3. Contact me if you would like to discuss how to create Google Posts.

Discussion of Google Posts:

This is likely to be an under-utilised feature of Google My Business, mainly because of inertia in getting small businesses to do things to manage these listings. That’s a shame, this has the potential to be a handy little conversion and revenue driver if used well.

The challenge will be creating and maintaining these posts – especially if for limited time specials, but if users respond and actually click the “learn more” / “buy now” buttons, it will slowly take off.

I haven’t seen it turn up in generic search yet, but it does show up for branded search and where the GMB  listing is generated.

More info:

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Mobile First is NOT Mobile Friendly

Google Mobile First Not Mobile Friendly

I recently wrote about how Google’s Mobile First is Not Mobile Friendly. Read it now.

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TL;DR

  • Google has launched a new feature called Google Posts into Google My Business.
  • This allows small businesses to list special, promos etc directly in their GMB listing.
  • The addition of a Call to Action and button could make this a winner.
  • Read Mobile First is no Mobile Friendly.
  • Read The State of SEO in mid-2017.

Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me.

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