As a seasoned SEO and Digital Marketing expert with over 20 years of experience, I can confidently say that running an SEO and Google Ads campaign simultaneously can amplify the benefits of both strategies. Why settle for one when you can have the best of both worlds?
First and foremost, combining SEO and Google Ads can lead to improved brand visibility on the search engine results page (SERP). With so many businesses competing for top rankings on Google, it can be tough to stand out solely with SEO efforts. However, combining your SEO strategy with a Google Ads campaign can increase the chances of your website appearing at the top of the SERP, ultimately driving more traffic to your site.
Moreover, having a Google Ads campaign in conjunction with SEO can ensure that your website stays visible on the SERP even during the period of SEO fluctuations. As we all know, SEO is a long-term game, and ranking changes can take time. However, running Google Ads as a parallel strategy can help to fill in any gaps in traffic and conversions during these times, ensuring steady stream of leads and conversions.
In addition to these benefits, running a KPI-driven Google Ads campaign can further enhance the results of your SEO efforts. Specifically, it can provide valuable insights into which keywords are driving traffic and conversions, which landing pages are performing well, and how your website compares with the competition. Armed with this information, you can refine your SEO strategy to target the most profitable keywords and create content that better resonates with your target audience.
Finally, running an SEO and Google Ads campaign together can provide greater transparency and accountability to digital marketing efforts. By tracking the KPIs of both strategies together, you can see exactly how much traffic, leads, and conversions each strategy is delivering. This insight helps you make better decisions about budget allocation for future campaigns.
The latest data supports the benefits of combining SEO and Google Ads. According to a study by Google, businesses that appeared in both paid and organic search engine results saw a 50% increase in clicks on their search ads and an 82% increase in brand awareness. Another study by WordStream found that businesses running PPC ads and SEO together saw a 25% increase in clicks and a 27% increase in profits.
Running an SEO and Google Ads campaign together can provide a range of benefits to your digital marketing strategy and drive better results overall. By harnessing the power of both strategies, businesses can amplify traffic, visibility, conversions, and revenue, ultimately achieving their goals and objectives faster and more efficiently.
Here at Belmore Digital, our beliefs are not just hollow words – they are principles we apply to our work on a daily basis. Our aim is to help our clients achieve their goals through effective strategies that deliver tangible results. 
So, why put it off any longer? Reach out to us today and let’s get your Search Engine Optimisation (SEO) project off the ground. At Belmore Digital, we’re more than just talk. We’re about action. Let’s get started, shall we?