- There was a small kerfuffle and general amusement when it was revealed a webmaster had tried to sell Google links on a “high DA” site.
- Google reiterated that it penalises “egregious link manipulation schemes”, but otherwise ignores most schemes.
- Google will ignore links on *any* site. DA, age, or other factors don’t matter.
Actions to take:
- Don’t sell links to Google.
- If you’re going to spam webmasters, at least clean the list first.
- Don’t be afraid of placing links on your website. It’s how the web was built and how it works. Google understands that and still values links.
- Do be wary of placing links to “bad neighbourhoods”.
- Do be wary of using links in a scheme to pass PageRank, or other value to the destination page / domain.
- Contact me if you would like to discuss effective ways to link to your own and other people’s content.
This caused some mirth this week. I get the feeling with Google posting a few snippets about links in recent times, eg their Spammy Article Links warning that this is something they are working on at the moment. It’s natural to discuss topics you are working on…
In general, webmasters should feel free to link to whatever they feel would be useful for their users and worthy of their attention. If it’s not, what’s the point of linking?
There is far too much worry placed on linking by the webmaster community. The days of PageRank sculpting are gone (if they ever existed), and Google, although still a long way from perfect, is better at identifying links placed only for organic search benefit.
Undoubtedly, this little burst of posts will launch 1000 “Don’t Link to Anything Ever” articles, but they are wrong. Use footer links if you want to – they can be handy for UX and secondary navigation. Use in-page links. Link multiple times to the same page. Do all of this if you feel it benefits the user and the link should be there. Here are some guides to internal linking and external linking.
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