SEO Bits and Pieces w/e 04 August 2017

This is an extract from TWIS SEO News & Updates 04 August 2017.

Read these tasty morsels of SEO Bits & Pieces for a guide to the lastest SEO shenanigans and tips on how best to deal with these SEO Updates and News.

If you would like to discuss ways these SEO Bits and Pieces could impact your web business, feel free to contact me.

#SEO #SERP #GoogleAdwords #MobileSearch #UserExperience #Googlebot

• Commentary from SE Roundtable, noting that Google’s Adwords listings are looking more, and more,  and more like normal, everyday organic listings, Perish the thought.
  • Adwords & Organic Listings Merge – H/T SE Roundtable
• After I’d spent a long time consoling myself that Google hasn’t added a hamburger menu to its mobile pages, what goes and happens? They add a hamburger on mobile! Fortunately these are more account actions, rather than primary navigation options, but still.
  • Google’s Mobile Hamburger – H/T SE Roundtable
• Googlebot’s crawl limit is now about 200mb. That is an awful lot of page. Or really poorly formed infinite scroll.
  • H/T Glenn Gabe – Twitter
• There was a fair degree of excitement over a small update to the Google quality raters guidelines. Personally, I think these are interesting (having written lots of publication / editing guidelines before) but not earth-shattering. The point of them is to help improve Google’s algorithms, not edit SERPs directly.
  • H/T Jennifer Slegg @ The SEM Post
• Apparently, Google tested a version of SERPs last week in which there were no URLs displayed on mobile. This is a bad thing, make no mistake. It makes picking the URL to click a bit more of a lottery, which is silly. I often use a search as a bookmark and know the URL to click rather than the title. It also helps to distinguish between a trusted source and a dodgy source. And I’m not alone.
  • H/T The Next Web

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I recently wrote about how Google’s Mobile First is Not Mobile Friendly. Read it now.

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• Lots of bits & pieces this week.
• Adwords SERPs getting more like Organic SERPs.
• Google hamburger menus.
• Googlebot will crawl 200mb for each page.
• Quality raters guidelines updated.
• Mobile SERPs may be dropping URLs.
• Read The State of SEO in mid-2017.
• Read about how Google’s Mobile First Index is not Mobile Friendly.

Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me.

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