SEO Bits & Pieces w/e 28 July 2017

This is an extract from TWIS SEO News & Updates 28 July 2017.

Read the SEO Bits & Pieces for w/e 28 July 2017. They are terrifically thought-provoking tid-bits this week.

If you would like to discuss ways these bits & pieces could impact your web business, please feel free to contact me.

#SEO #AMP #HTTPS #FakeReviews #SERP #GoogleJobs

• Oh dear. Google’s new job search engine, Hire, comes with some big SEO faults. Duplicate titles, missing metas, the usual kind of site you expect from Big Corp sites. On a side note, this job portal is really trying to sneak traffic and revenue away from established job portals. This is a bad thing.
  • Google’s big, new tech launch had lots of SEO fails – SE Land
• Even though AMP is great, sometimes it just doesn’t work out for you as a publisher and its time to get rid of the content. This is a handy guide to getting rid of the various technical components which drive AMP. Essentially, it’s removing a tag, adding noindex and 301 redirecting.
  • Google AMP Removal help document
• Rank Ranger have posted that 99% of Google’s P1 results have at least 1 HTTPS result. This is not a surprise as 15-20% of the web is now HTTPS, so it would make sense if almost all results returned at least one HTTPS instance.
  • Twitter
• This is a fun take on a serious topic – that of fake review sites with fake reviews of services to drive search appearances for the main site. It’s not a good look that Google has no effective way of separating fact from fiction in these results. It’s also the case in Google My Business reviews – there is a lot of rubbish in those stars.
  • Meet the fake news of the online marketing world (that Google loves!) Review sites
• I haven’t been able to generate this yet, but apparently Google is now rolling out sitelinks in a carousel on mobile rather than as an inset drop-down. I’d expect this to roll out over the next few weeks, if it is actually a roll-out.
  • Google Now Rolling Out Carousel Based Sitelinks

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We recently released the super-exciting The State of SEO in mid-2017. Read it now.

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• Lots of fun things in the Bits & Pieces.
• Google Jobs has bad SEO.
• AMP removal guide.
• Basically, all results now have at least 1 HTTPS result.
• Fake reviews are a problem.
• Sitelinks are moving to a carousel, aligning mobile & desktop.
• Read The State of SEO in mid-2017.
• Read about how Google’s Mobile First Index is not Mobile Friendly.

Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me.

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