SEO Bits & Pieces w/e 21 July 2017

This is an extract from TWIS SEO News & Updates 21 July 2017.

Read the mind-bendingly marvellous SEO Bits & Pieces. There really are some interesting snippets in there.

If you would like to discuss anything about these snippets of Google goodness, please feel free to contact me.

#SEO #FeaturedSnippets #AMP

• This is an interesting Search Engine Land piece on what was gleaned from Gary Illyes during his sit-down with Danny Sullivan, once of SE Land. There are a few good bits in here regarding Featured Snippets and AMP. I am starting to wonder, however, if these guys are not a little too close for comfort with each other. I get the feeling little of substance is revealed, but it’s all treated as if its gold-dust. You could almost imagine it being part of a smoke-and-mirrors PR plan on Google’s part. Perish the thought.
  • H/T SE Land
• Google has been testing a darker AMP logo in the search results. This is likely to give it better stand-out and possible drive more traffic to AMP pages, for those that prefer them. (See next Bit).
  • H/T SE Roundtable
• A nice straight-forward poll from 9to5Google shows that just over 50% of users are more inclined to click on an AMP link and prefer the stripped down version of a site. Bells and whistles are nice, but I think we’d all be glad of a bloat-free internet experience.
  • H/T 9to5 Google
  • H/T SE Journal
• Google says there are no SEO benefits to adding trust seals to your websites. Honestly, where do they get these questions from? There may be some indirect benefit, but if any SEO says there is a direct benefit, they are peddling rubbish.
  • H/T SE Roundtable
• Following on from Canada’s glorious attempt to enforce global de-indexation on Google, the French / Europeans are up to it now discussing if orders for removal via “right to be forgotten” should take effect globally. This could get very silly, very quickly.
  • H/T Reuters
• Another one from the “where do people get these ideas from” selection box. Google has re-affirmed that since it ignores the meta keywords tag, you can spam them to your heart’s content. It makes no difference, differences, odds to them.
  • H/T SE Roundtable

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We recently released the super-exciting The State of SEO in mid-2017. Read it now.

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• Lots of bits about AMP and Featured Snippets.
• A small thought about how comfy the industry is with Google.
• More “what were they thinking” webmaster questions.
• Read The State of SEO in mid-2017.
• Read about how Google’s Mobile First Index is not Mobile Friendly.

Thanks for reading. If you would like to discuss anything about these SEO Bits and Pieces, please feel free to contact me.

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