I don’t know many people who are pleased about Google lengthening snippets in SERPs.
Essentially, this is a drive to lessen traffic to a destination website (who clicks anymore?) by providing an immediate answer in search.
It is also about providing a better experience to search users. After all if websites are slow, have hordes of non-Google ads, and are not mobile-first, who would want to send traffic there anyway.
Anyway, back to rewriting meta descriptions then…
Read about it in this extract from TWIS SEO News & Updates 1st December 2017.
#SEO #SEONews #SERP #MetaTags