What’s this about?

I’m really pleased this annoying little glitch is being fixed.

It will make sharing AMP pages a lot cleaner as the share recipients will get the lovely desktop / mobile version, rather than the slightly less beautiful, but fast AMP version.

It’s a good thing, I think.

Read more in this extract from TWIS SEO News & Updates 15 Sept 2017.

#SEO #SEONews #AMP #iOS11 #CanonicalURLs

iOS11 Will Link to AMP’s Canonical URL


  • This is a good bit of news, in that if you share an AMP URL on iOS11, it will share the canonical URL (usually the desktop URL) rather than the AMP URL.
  • A small thing no doubt, but really useful. No longer do I have to share a clunky, ugly page, I can now share the glorious technicolour desktop.
  • This will also mean that less traffic and value will accrue to the AMP URL.
  • Google also won’t have to sort out the AMP canonical URL for pages linked elsewhere.

Actions to take:

  1. You don’t need to do anything, except start using AMP and making sure your AMP canonical URL is correct.
  2. You should also make sure your AMP analytics are being tracked correctly. Currently it’s a bit of a mess.
  3. If you get a lot of shares via iOS on your AMP pages, you should expect to see traffic to the AMP pages decline and the AMP canonical go up commensurately.
  4. Click here to contact me to discuss implementing AMP URLs..


At times you wished all the major browsers and OSs moved, if not in lock step, then at least in the same direction. It can get quite frustrating and confusing knowing which does what.

As I’ve said before, I think AMP is a good solution, but a temporary one. Having said that, temporary in terms of the internet can be five to twenty years.

I think this is a good move, and it would be great if all the apps also moved in the same way. I have a feeling this will only apply to Safari and Apple native apps – I don’t know if the URL sharing function is pulled from a central Safari repository on iOS, or if each app has to code their own.

AMP would be a lot easier if it were a straight-forward integration. People on big CMSs (like WordPress) are generally okay, but those on custom, or modified, are likely to be in a world of pain.

More info:

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The State of SEO Mid-2017 Released

The State of SEO Mid 2017

We recently released the super-exciting The State of SEO in mid-2017. Read it now.

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Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me.

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