What’s this about?
Welp, it looks like Net Neutrality has gone out of the window for US ISPs.
This is to the detriment of the internet, and will result in poorer service, increased prices, more advertising and increased costs for advertisers.
It’s not beyond the realms of possibilities that Bing (that small, unused search engine) could even pay to be in the fast lane.
Read more in this extract from the SEO News & Updates 24th November 2017.
#SEO #SEONews #NetNeutrality #AdStrategy
Net Neutrality Threatens The Internet
Key Issues Summary:
- My friends at DSL Reports, especially the indefatigable Karl Bode, have been flagging the spectre of Net Neutrality being dismembered for a while. It seems it has now come to pass, quietly over the Thanksgiving weekend.
- US ISPs will now be allowed to run multi-stream internet speeds. Allowing them to charge more for certain types of traffic, like YouTube video, and less for others, like streaming video from a competitor who has paid to fast-track traffic.
- This is dreadful news for the open internet, and potentially for SEOs and content marketers.
- Get ready for a restricted internet.
Key Actions To Take:
- Get ready for a two-tier internet with truly desirable content on higher-paid plans.
- Get ready for increased advertising to fund additional charges from ISPs.
- Finally, get ready for decreased organic distribution of content as “pay-to-play” becomes an increasing model.
- Click here to contact me to discuss how the diminution of Net Neutrality will be to the internet’s detriment.
Insights & Discussion:
The web as we know it was set up to enable the free-flow of information and ideas in a neutral manner. Removing those neutrality safeguards is a bad thing for end-users, as they will get charged more to access the same, or worse, content.
Content will become more expensive to distribute, and will need to be funded by even more aggressive advertising. If YouTube is on the slow lane list, receiving less traffic, they will reach for the increased advertising button to maintain revenues. CPMs will drop, but you will need to buy more CPM inventory to overcome the flood of other advertising, or you will need to pay higher CPMs to be seen on fast lane traffic. Either way, you will pay more.
The State of SEO Mid-2017 Released
We recently released the super-exciting The State of SEO in mid-2017. Read it now.
- Sigh. Megacorp wins again and Net Neutrality is doomed in the US.
- Expect to pay more for the same access with additional rubbish in the bundle “for your convenience”.
- Expect advertising to become more aggressive top recover lost revenues.
- Expect advertising to cost more for placement on “premium channels”.
- It’s a bit depressing, really.
- Read The State of SEO in mid-2017.
- Read about how Google’s Mobile First Index is not Mobile Friendly.
- Finally, get your content ranking well on Google by starting to understand Find Crawl Index.
Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me.