What’s this about?
It’s Monday, which means it must be time for the SEO Bits & Pieces.
Your weekly round up of the marvellous minutiae of SEO.
All freshly rolled and squeezed into one small postette type thing.
Read this extract from TWIS SEO News & Updates 08 Sept 2017.
#SEO #SEONews #GooglePlus #LinkSpam #ClickThruRates #GoogleAdwords #AMP
SEO Bits & Pieces
- Well. There was a tremendous stink this week, when a one-time Forbes reporter (they apparently have them) claimed that Google reps had specifically told them in 2011 that adding Google’s +1s to their pages would increase their rankings. Not likely. More likely: non-tech reporter and sales people get slightly confused and add 2+2 to make 15. Correlation and causation strike again.
- Google ignore tonnes of links, but it’s impossible for mere mortal webmasters and SEOs to figure out which ones we do. Apparently only people who’ve worked on Search Quality might have a chance. (He may be right about knowing exactly, but it still doesn’t mean others aren’t in the right area).
- Up to 30% of Google’s results don’t get clicked on. There we have it. Nearly 1 in 3 searches result in no click. Either the information fulfils the query, as in Featured Snippets, business phone numbers and the like, or the results are just not what the user wanted, or they remembered their toast was on fire. The other reason is all the scrapers querying which don’t generate a click either.
- Google Adwords is now rolling out AMP Landing Pages to all Adwords users, as we discussed at the end of May, or thereabouts. Hooray! Quick Ads.
- Click here to contact me to discuss any of these SEO Bits and Pieces and what they could mean for your business further.
Mobile First is NOT Mobile Friendly
TL;DR
- There appears to be a click-bait story about Forbes and Google. perish the thought.
- Google ignores links. Clever clogs.
- 30% of searches result in no click.
- AMP landing pages are coming to AMP.
- Read The State of SEO in mid-2017.
- Read about how Google’s Mobile First Index is not Mobile Friendly.
- Finally, get your content ranking well on Google by starting to understand Find Crawl Index.
Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me.
