What’s this about?
Hooray, it’s the SEO Bits and Pieces! I love ’em.
This week’s exciting cornucopia includes YouTube restricitng links; Google not being a grammer pedant, AMP getting all whizzbang and a couple of other SEO snippets.
This is an extract from TWIS SEO News & Updates 6th October 2017. You should read it regularly. It’s good for your demeanour.
#SEO #SEONews #YouTube #AMP #SERP #GoogleUpdates
SEO Bits & Pieces w/e 6th October 2017
- YouTube is changing the rules for external links at the end of videos. You now need to be a member of the YouTube partner program and you must have a minimum of 10,000 total public views. Basically, you need to be popular and have good videos if you want to add links to the end of videos. Booo.
- Apparently good grammar does not matter too much to Google when ranking search results. This is a good example of Google speaking with forked tongue. If your page is machine generated gibberish (a very poor example of grammar), you will not rank. If you have forgotten to dot an i, or cross a t, you will be fine. The jury is out on whether it’s okay to amusingly split an infinitive.
- AMP got a bit of a blitz of updates this week. Scrolling animations, video analytics and fluid-ad support, which sounds interesting. So begins the slow decline into bloat, slow, web-congesting bloat. Much like JavaScript. They also tested a blue Instant label in search, as opposed to the dull grey AMP.
- There is no limit on the number of href.lang attributes that can be used in headers. Well there wouldn’t be. The people who ask some of these questions do not understand how the web works and should not be allowed to use websites.
- Google is not done announcing future algorithms apparently. Following the amusing frippery around Gary Illyes wanting to call all future Google algorithm updates Fred. This is especially pertinent as there have been a bunch of reports of Google updates in the last month, but Google is remaining tight-lipped about it. I’m very much with Barry Schwartz on this. Google should be much more open about updates that occur.
- Click here to contact me to discuss these SEO Bits & Pieces and how they might affect your website.
The State of SEO Mid-2017 Released
TL;DR
- No links for you, if you’re not a YouTube god.
- Grammar don’t matter none to Google.
- AMP is on the road to bloating.
- Google will announce updates in the future. Possibly.
- Read The State of SEO in mid-2017.
- Read about how Google’s Mobile First Index is not Mobile Friendly.
- Finally, get your content ranking well on Google by starting to understand Find Crawl Index.
Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me.
