SEO Bits & Pieces w/e 27th October 2017

Yippee! It’s the SEO Bits & Pieces, your Monday morning mash-up of marvellous minutiae from the world of SEO and Search.

This week it’s filled to the gunwales with info about Google Search Console, Page Speed, Facebook, Alphabet and all sorts.

Read this extract from TWIS SEO News & Updates 27 October 2017.

#SEO #SEONews #GoogleSearchConsole #PageSpeed #Facebook #Pinterest

• Google notes that the Google Search Console link data is not real-time. Did people honestly think it was really? Note that the link data will include nofollows and the links may not count towards your rankings. You could almost say the report was for entertainment value.
  • H/T John Mu on Twitter
• There was a lot of chatter in the webmaster world when Google revealed that 200 milliseconds was the benchmark time before the Page Speed tool triggers an issue when reporting on server response. Note this is after  other network negotiations have been done (DNS, network latency etc). Expect this to be wrongly translated as Google expects websites to be loaded in 200ms.
  • H/T Google Webmasters on Twitter
• This made me laugh heartily. Facebook’s Explore feed may improve organic reach. No. No, it won’t. Think about it. Honestly, I sometimes wonder which planet some people inhabit.
  • H/T SEJ
• Pinterest is getting into the PPC game, after a long time. It has finally worked out a way to monetise its visual search technology. This is going to be interesting. I must admit, I wonder if Pinterest got big enough, whether Google would transform its image search offering. One to think about.
  • H/T Search Engine Watch
• If you have been hacked, serving up a Soft 404 will not remove the warning. You need to properly change the affected content or 404 / 410 the URL if absolutely necessary. This is one space where Google’s algorithms don’t do a great job.
  • JohnMu at Google Webmaster Help this time.
• Alphabet made $27.8 billion last quarter. Google contributed nigh on 99% of that. That’s a lot of money, but just shows how reliant Alphabet is on its main cash cow, despite many forays into other ventures. On the other hand, many other companies would be happy for the 1% of revenues.
  • Alphabet’s Investor Site
• Click here to contact me to discuss this further.

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We recently released the super-exciting The State of SEO in mid-2017. Read it now.

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• TL;DR 1
• Read The State of SEO in mid-2017.
• Read about how Google’s Mobile First Index is not Mobile Friendly.
• Finally, get your content ranking well on Google by starting to understand Find Crawl Index.

Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me.

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