What’s this about?

At long last, Google is getting in on the Mobile Payment action to make our lives easier, and to enable us to buy more stuff, lifting revenue & conversions on the way hopefully.

This will work across Android and Chrome and is similar to Apple Pay & Samsung Pay.

I personally hate form filling on mobile. Very few retailers seem to realise this, unfortunately and still make purchases difficult to transact via your mobile device.

Read this extract from TWIS SEO News & Updates 27 October 2017.

#SEO #SEONews #Google #Mobile #Revenue #Conversions

Google Launches Mobile Payments

Key Issues Summary:

  • Finally, Google has launched a mobile payment service to sit on Android and make mobile shopping and payments less of a chore. It will also work in Google Chrome.
  • I tried to find the snappy name for it, but unlike Apple Pay, or Samsung Pay, it doesn’t seem to have one.
  • Similar to Apply Pay, this will add shipping details, names, phone numbers, all that really drudgy information to the shopping cart to make checkout a breeze.
  • There are a significant number of payment processors on board with this.

Google Launches Mobile Payments

Key Actions To Take:

  1. If you are a user, this should be really easy to use. Google is light on the details however.
  2. Make sure your details are correct in your Google account – Google will pick them up from Play, YouTube, or any other area where you pay for Google services.
  3. If you are a developer, or site / app owner, Google has a suite of developer docs to aid implementation.
  4. Be sure to read and become informed about what happens with the transaction data. You would hate to think that Google could use this to build more information around purchase habits.
  5. Buy more stuff.
  6. Click here to contact me to discuss ways to make mobile transactions and general ecommerce checkouts a lot easier for users.

Insights & Discussion:

Not being an Android users, I must admit I had thought Google already covered this off. I;ve been using Apply Pay for quite a while.

As a frustrated user, I really hope this takes off and delivers to make mobile transactions a breeze. It is unbelievably annoying to add details to forms when checking out (luckily the various machinations of iCloud and Safari do m ake this easier).

I’m also getting to the stage where I wish more web transactions had these Pay systems aligned properly. My experience is that very few have adopted, or integrated Apple Pay and it’s getting annoying.

More Information:

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The State of SEO Mid-2017 Released

The State of SEO Mid 2017

We recently released the super-exciting The State of SEO in mid-2017. Read it now.

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Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me.

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