SEO Bits & Pieces w/e 15th Sept 2017

It’s my favourite bit of the week, the SEO Bits & Pieces, with its usual mildly eclectic selection of reminders. silly questions and “you what?” moments.

Honestly, writing this piece usually gives me a good chuckle.

Read this extract from TWIS SEO News & Updates 15 Sept 2017 and marvel at the world of webmastery anew.

#SEO #SEONews #EUFine #GoogleMyBusiness #SERP

• In unsurprising news,. Google is appealing the EU $2.7 billion fine for its shopping service. Only the fine mind you, Google has already caved to the EU. That’d be a corporate play to delay payment by a long, long, long time. 10 years, maybe even longer.
  • H/T UK Daily Telegraph
• Google says “boiler plate content is not harmful or toxic”. Unless it’s chock-full of spam possibly. I don’t know where webmasters get these ideas from.
  • H/T John Mu on Twitter
• Google says “ignore the cache date” when looking at its cache. Well yes, that’s not the last date crawled now is it? It’d be helpful if Google gave us the last crawled date, but no, you have to trawl through your log files looking for that, and then go through looking at the rest of information you can pull from there.
  • H/T  That John  Bloke, on that Twitter thing.
• Not that we could ever see this coming but The White House has had its Google Questions and Answers turned off.  I think there may have been some rude and silly commentary. Honestly, could the naive idiots good folk at Google not see this coming?
  • H/T SE Roundtable.
• Yelp is currently bemoaning Google crawling, indexing and then serving its images in Google search when users search for something related to that business. This is part of an ongoing dispute between the two centring around the fact that Google swipes images from sites, specifically Yelp’s here, willy-nilly.
  • H/T SE Land
• In other news Google has finally admitted, after long drawn-out arguments, wailing and gnashing of teeth, that changing your HTML code can impact your rankings. Well, there we go. That’s one mystery of the universe solved.
  • John  Mu spills the beans on Twitter.
• Click here to contact me to discuss any of these SEO Bits and Pieces further.

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We recently released the super-exciting The State of SEO in mid-2017. Read it now.

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• Right, the SEO Bits & Pieces. Funny, eclectic, odd. As usual.
• Google suing, being sued.
• Google giving incomplete answers.
• And Google back-tracking after the surprusing revelation that the Q&A for the White House got filled with Troll Spew.
• Read The State of SEO in mid-2017.
• Read about how Google’s Mobile First Index is not Mobile Friendly.
• Finally, get your content ranking well on Google by starting to understand Find Crawl Index.

Thanks for reading. If you would like to discuss what these changes mean for your web property, or would like to know how to implement them, please feel free to contact me.

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