to improve the visibility of your website by different elements such as keywords, digital content, and the website structure. By doing this, search engines can find, index, and rank your site higher, leading to more organic traffic.
So, how much traffic can SEO provide? The answer to this question is not straightforward as there is no specific number. Many factors affect the traffic to your website, such as the keywords you use, the quality of your content, website structure, and the competition in your industry.
However, studies have shown that being on the first page of search engine results can increase your website’s clickthrough rate (CTR) by up to 30%. Additionally, being in the top three rankings can lead to the CTR increasing to over 60%. Moreover, organic search leads are more likely to convert into loyal customers or clients since they already have an interest in what your website offers.
With the above numbers, it’s clear that SEO can significantly impact your website’s traffic and, consequently, have a positive impact on your business. However, it’s vital to point out that SEO is not a one-time strategy. It is a continuous process that requires ongoing investment, testing, and optimization.