Social media platforms have been growing in importance and ubiquitousness since the early 2000s. The pandemic further accelerated the trend, as forced isolation made people increasingly reliant on digital communication for work, socialisation, entertainment, and commerce. As we move towards 2023, businesses cannot ignore social media platforms if they want to compete for the attention and loyalty of their target audiences. However, not all social media platforms are created equal, and therefore it is crucial for businesses to choose wisely which platforms to focus on based on their goals, audience, content, and budgets. Belmore Digital’s Social Media Management (SMM) services can help businesses navigate this complex landscape and maximise their social media ROI.
Let’s take a look at what are projected to be the main social media platforms in 2023.



Despite numerous controversies and declining popularity among younger generations, Facebook remains the undisputed king of social media, with over 2.8 billion monthly active users (MAUs) as of Q1 2021. It is still the most effective platform for businesses to reach large audiences, especially older demographics. Facebook’s ad tools and targeting capabilities are also among the best in the industry, allowing for precise and cost-effective campaigns. However, businesses need to be mindful of Facebook’s algorithm changes, privacy policies, and user sentiment when planning their content and engagement strategies.


Owned by Facebook, Instagram has been growing rapidly, especially among younger generations and visual-centric niches such as fashion, beauty, food, travel, and lifestyle. According to the latest official data, Instagram has 1 billion monthly active users (MAU’s) globally. 28.88% of the world’s 4.8 billion active internet users regularly access Instagram. 26.3% of the world’s 5.27 billion active mobile phone users access Instagram. Instagram’s aesthetics-driven and mobile-friendly nature makes it ideal for product promotion, influencer marketing, and community building. 30.94% of the world’s 4.48 billion active social media users access Instagram regularly. Businesses can also leverage Instagram’s Reels, Guides, IGTV, and Live features to create engaging and diverse content formats.


As the world’s second-largest search engine and most popular video hosting platform, YouTube offers businesses unparalleled opportunities to showcase their personalities, expertise, and products through video content. YouTube has over 2 billion MAUs and offers various ad formats, ranging from skippable TrueView ads to non-skippable bumper ads, display ads, and overlay ads. Businesses can also monetize their YouTube channels through ads, sponsorships, and merchandise. However, creating high-quality and engaging videos requires significant resources and skills, and businesses need to consider their niche, audience, and goals before investing in YouTube.


The viral short-form video platform that took the world by storm has continued its explosive growth, especially among Gen Z and Millennial users. TikTok has over 689 million MAUs globally, and its algorithm-driven For You page enables content creators to reach millions of viewers organically. TikTok’s combination of music, filters, challenges, and trends creates a fast-paced and entertaining environment that lends itself to influencer marketing, user-generated content, and creative campaigns. Businesses need to understand TikTok’s unique culture and aesthetics and create content that resonates with the platform’s values and audience.


As the largest professional network, LinkedIn has over 740 million MAUs and is the go-to platform for B2B lead generation, thought leadership, and recruitment. LinkedIn’s ad formats include sponsored content, sponsored messaging, and dynamic ads, and its targeting options allow businesses to reach decision-makers, industry-specific audiences, and job seekers. LinkedIn also offers various content formats, such as articles, videos, stories, and polls, that can showcase brands’ expertise and value proposition. However, businesses need to tailor their content and messaging to fit LinkedIn’s professional tone and avoid spamming or hard-selling.


Belmore Digital’s SMM services can help businesses navigate the complexities of social media, from choosing the right platforms to developing compelling content and optimising campaigns. Belmore Digital’s team of social media experts stays up-to-date with the latest trends and insights in social media, and customises its services to meet each client’s unique needs and goals. Belmore Digital’s SMM services cover Facebook, Instagram, YouTube, TikTok, LinkedIn, and other platforms, and draw on a range of strategies, such as organic growth, paid ads, influencer outreach, social listening, and reporting. By partnering with Belmore Digital, businesses can save time, cost, and stress, and achieve better social media results that align with their overall business objectives.

Social media platforms are not a fad or a luxury anymore, but a crucial component of modern business strategy. Knowing which social media platforms to focus on in 2023 requires understanding the platforms’ strengths, limitations, and trends, as well as the businesses’ target audiences, content, and budgets. Facebook, Instagram, YouTube, TikTok, and LinkedIn are projected to be the main social media platforms in 2023, each offering unique characteristics and strengths. Discover social media excellence with Belmore Digital!