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JB’s Digital Update 25th June 2024

2024-06-24T18:44:04+10:00Categories: Analytics & Performance, Content Strategy & Creation, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer|Tags: , , , , , , , , |

Big changes in the digital landscape this week! Google finally deletes Universal Analytics, YouTube reveals AI-driven ad insights, social search reshapes brand engagement, Reddit debuts Conversation Ads, and Facebook warns about phishing threats. Stay ahead with the latest and greatest important updates from yours truly, JB. 🥸

JB’s Digital Update 18th June 2024

2024-06-19T17:50:21+10:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , , , |

After Google’s NavBoost leak, Google now admits search interactions count, Facebook delays AI hoover-up in Europe, Apple’s Siri teams up with ChatGPT, LinkedIn halts group-based user targeting in Europe, and Google’s Performance Max kinda works for different business types. Here’s what you need to know this week to stay ahead.

JB’s Digital Update 21st November 2023

2024-05-15T18:42:35+10:00Categories: JB's Digital Update|Tags: , , , , , , , , , , |

Disruptors have been properly disrupted in this week's digital update 📣 ✅ Open AI sacks (and maybe rehires) CEO Sam Altman; ✅ Muksy's comments start The Great Twitter Xodus 2023;  ✅ Let's talk conversions and behavioural strategies - everyone's doing it;  ✅ Meta & Amazon buddy up to sell directly in-app from the ad; ✅ Google gets really personal in a search hybrid "feed". 🌟All that wrapped up in a handy video and blog post by me, your genial, disruptive, JB ;-) Read on and enjoy! 🌟 (And don't forget to like, share, follow, subscribe wherever you see this post. It's appreciated.)

JBs Digital Update 17th Oct 2023

2023-12-07T15:39:23+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , |

This week's digital fun and frolics take us to Google's SGE using your content unless you block Googlebot entirely; Google Ads releasing Demand Gen ads; thoughts on the dullness of B2B social media, the importance of Customer Lifetime Value; and some reminders about how to make content *interesting*. All that wrapped up in an amusing bundle by yours truly. Read it now, without delay, and enjoy. 

JB’s Digital Update 3rd Oct 2023

2023-12-07T17:02:54+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , , , , , , , , , , |

Well. Links are no longer the Big Thing in Google ranking - allegedly; Reddit flexes its new-found muscles over users ad choices; Google Optimize shutters as Google trashes yet another service; on the flip side Google is mentioned as "adjusting" bid prices for Google Ads; and Apple turns down little-known Bing in favour of $19 billion from Google as a defensive measure against Chrome.

JB’s Digital Update 20th June 2023

2023-12-07T17:33:16+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, Social Media Management, Technology & Development, Things of Interest|Tags: , , , , , , , , |

A slightly quiet week, unless you're a mod on Reddit, sticking it to the man. But still, some interesting digital marketing info around AI, more AI, how AI can make your dinner, and good old landing page performance. Read on Macduff! And please: like share and follow!

YouTube & Google Lose Major Advertisers

2017-11-30T06:24:51+11:00Categories: SEO News|Tags: , , , , |

Despite having one of the best (allegedly) AI engines, Google and YouTube just haven't been able to stop insidious comments on YouTube kids videos. This has cost them global advertisers and a big chunk of revenue, and has spurred them into action. It's amazing how companies will generally only act if it affects their hip pocket. Read more in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #Google #YouTube #AdStrategy

Net Neutrality Threatens The Internet

2017-11-28T18:55:48+11:00Categories: SEO News|Tags: , , , |

Welp, it looks like Net Neutrality has gone out of the window for US ISPs. This is to the detriment of the internet, and will result in poorer service, increased prices, more advertising and increased costs for advertisers. It's not beyond the realms of possibilities that Bing (that small, unused search engine) could even pay to be in the fast lane. Read more in this extract from the  SEO News & Updates 24th November 2017. #SEO #SEONews #NetNeutrality #AdStrategy

Apple Kills Online Advertising (Nearly)

2017-10-13T20:22:27+11:00Categories: SEO News|Tags: , , , |

Naughty Apple! The online advertising industry has over-reached, got fat and lazy, and Apple has put a bit of a stop to it with these latest OS & browser updates. Or at least put the brakes on it somewhat. For a short time. In fact, it'll probably be back to normal by the time I've finished my breakfast. Read the Key Issues, Key Actions and Key Insights in this extract from TWIS SEO News & Updates 6th October 2017. #SEO #SEONews #Apple #AdStrategy

TWIS SEO News & Updates w/e 6th October 2017

2017-10-10T15:02:45+11:00Categories: SEO News, The Week In Search|Tags: , , , , , , , |

I think the very latest SEO News and Updates for w/e 6th October 2017 make for great reading: Google Ends First Click Free - Allows Cloaked Spam Instead; Danny Sullivan Joins Google In "Undefined" PR Role; Google's Mobile First Index Has Started Testing; Apple Kills Online Advertising (Nearly); More Organic Clicks Going to Paid; As well as some exceptionally interesting SEO Bits & Pieces. Read it now. #SEO #SEONews #Google #MobileFirst #Apple #AdStrategy #SERP #ClickThroughRates

Alphabet Separates Google Shopping in EU

2023-12-05T19:37:39+11:00Categories: SEO News|Tags: , , , |

I love the way big corporates, like Google / Alphabet, get to play by their own rules. And occasionally, it's fun to watch a big corporate and a big institution, like the EU, fight it out. Google is changing its shopping service in the EU to prevent ongoing EU fines after their recent judgement. In the less-than surprising turn of events, you can read about in this story, it's unlikely that Google's revenue stream will be affected. #EU #EUFine #GoogleShopping #SERP

Google Ending First Click Free

2017-09-21T22:11:52+10:00Categories: SEO News|Tags: , , , , , |

I think Google ending First Click Free will set the cat amongst the pigeons. If news publishers can rank with user-inaccessible content, what about other websites? I do feel sorry for new publishers though. Those glass-walled offices in big city-centres can;t be cheap. Read this SEO update from TWIS SEO News & Updates w/e 15 Sept 2017 and find out your options if First Click Free ends. #SEO #SEONews #FirstClickFree #GoogleNews #Revenue #AdStrategy

Digital Things of Interest 22 August 2017

2017-08-22T11:47:53+10:00Categories: Digital Marketing, Social Media Management, Things of Interest|Tags: , , , , , |

Click to read these Digital Things of Interest for 22 August 2017, which includes: - The rise of fraud in influencer marketing; - Fairfax Media's new commercial digital strategy; - A quick look at some dangerous digital design trends; - 5 productivity tips from proper procrastinators #DigitalMarketing #SocialMedia #InfluencerMarketing #AdStrategy #WebDesign #ProjectManagement

Showing Annoying Ads? Google Is About to Contact You

2024-01-12T07:13:44+11:00Categories: Digital Marketing, SEO|Tags: , , , |

Read this briefing into the news that if you are showing annoying ads, Google will be in touch soon, and how to take steps to prevent the dreaded "dear webmaster" email. Contact me to discuss ways to make sure your ads are compliant with the Coalition for Better Ads standards. #Google #AdBlocking #GoogleSearchConsole #AdStrategy

Adsense Bans Pop Ups & Pop Unders

2018-11-13T15:26:07+11:00Categories: Digital Marketing|Tags: , , , |

Google Adsense is banning ads from appearing on pop ups and pop unders. They are also banning Adsense entirely from being served on sites which use pop unders. Good. Read more about it here. If you would like to discuss ways these changes to Google Adsense could impact your web business, please feel free to contact me. #GoogleAdsense #DigitalMarketing #AdStrategy #Revenue

Facebook Messenger Ads Released

2023-12-05T19:38:24+11:00Categories: Digital Marketing, Social Media Management|Tags: , , , , , , , |

Facebook is about to infuse Messenger with ads. There will be three types which will be available to all advertisers, and which cannot be blocked by users. You can read about the details of these ads in this post. If you would like to discuss ways Facebook Messenger Ads could impact your web business, please feel free to contact me. #Facebook #FacebookMessenger #DigitalMarketing #AdBlocking

New AdSense Native Ads May Breach Webmaster Guidelines 

2024-01-12T05:26:49+11:00Categories: Digital Marketing, SEO|Tags: , , , , , |

The powers that be at Google have released some new AdSense formats which may potentially breach the SEO Webmaster Guidelines. You can read about these shenanigans beneath. This is another cracking examples of their left-hand not really doing the same thing as their right-hand - and causing webmaster confusion in the process. If you would like to discuss ways these new ad formats could be implemented in ways which doesn't breach the webmaster guidelines , please feel free to contact me. #SEO #Google #GoogleAdsense #GoogleGuidelines

SEO News: The Week In Search w/e 05 May 2017

2024-02-07T09:41:57+11:00Categories: SEO, SEO News, The Week In Search|Tags: , , , , , , , , , |

Read the 5 most important updates to organic search w/e 5th May 2017: Chrome's Not Secure Warnings, RankBrain irrelevance to SEO, Google Job Search in the works, AdSense 300*250 ATF SEO issues and W3C Validation unimportant and a number of other interesting bits and pieces. #HTTPS #SEOStrategy #WebsiteStrategy #MobileStrategy #Googlebot

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