YouTube Google Lose Major Advertisers

Despite having one of the best (allegedly) AI engines, Google and YouTube just haven’t been able to stop insidious comments on YouTube kids videos.

This has cost them global advertisers and a big chunk of revenue, and has spurred them into action.

It’s amazing how companies will generally only act if it affects their hip pocket.

Read more in this extract from TWIS SEO News & Updates 24th November 2017.

#SEO #SEONews #Google #YouTube #AdStrategy
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Net Neutrality Threatens Internet

Welp, it looks like Net Neutrality has gone out of the window for US ISPs.

This is to the detriment of the internet, and will result in poorer service, increased prices, more advertising and increased costs for advertisers.

It’s not beyond the realms of possibilities that Bing (that small, unused search engine) could even pay to be in the fast lane.

Read more in this extract from the  SEO News & Updates 24th November 2017.

#SEO #SEONews #NetNeutrality #AdStrategy
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Apple Kills Online Advertising (Nearly)

Naughty Apple!

The online advertising industry has over-reached, got fat and lazy, and Apple has put a bit of a stop to it with these latest OS & browser updates.

Or at least put the brakes on it somewhat. For a short time.

In fact, it’ll probably be back to normal by the time I’ve finished my breakfast.

Read the Key Issues, Key Actions and Key Insights in this extract from TWIS SEO News & Updates 6th October 2017.

#SEO #SEONews #Apple #AdStrategy
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TWIS SEO News & Updates w/e 6th October 2017

I think the very latest SEO News and Updates for w/e 6th October 2017 make for great reading:

Google Ends First Click Free – Allows Cloaked Spam Instead;

Danny Sullivan Joins Google In “Undefined” PR Role;

Google’s Mobile First Index Has Started Testing;

Apple Kills Online Advertising (Nearly);

More Organic Clicks Going to Paid;

As well as some exceptionally interesting SEO Bits & Pieces.

Read it now.

#SEO #SEONews #Google #MobileFirst #Apple #AdStrategy #SERP #ClickThroughRates
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Alphabet Separates Google Shopping In EU

I love the way big corporates, like Google / Alphabet, get to play by their own rules.

And occasionally, it’s fun to watch a big corporate and a big institution, like the EU, fight it out.

Google is changing its shopping service in the EU to prevent ongoing EU fines after their recent judgement.

In the less-than surprising turn of events, you can read about in this story, it’s unlikely that Google’s revenue stream will be affected.

#EU #EUFine #GoogleShopping #SERP
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TWIS Google Ends First Click Free

I think Google ending First Click Free will set the cat amongst the pigeons.

If news publishers can rank with user-inaccessible content, what about other websites?

I do feel sorry for new publishers though. Those glass-walled offices in big city-centres can;t be cheap.

Read this SEO update from TWIS SEO News & Updates w/e 15 Sept 2017 and find out your options if First Click Free ends.

#SEO #SEONews #FirstClickFree #GoogleNews #Revenue #AdStrategy
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