Well. Links are no longer the Big Thing in Google ranking - allegedly; Reddit flexes its new-found muscles over users ad choices; Google Optimize shutters as Google trashes yet another service; on the flip side Google is mentioned as "adjusting" bid prices for Google Ads; and Apple turns down little-known Bing in favour of $19 billion from Google as a defensive measure against Chrome.
A slightly quiet week, unless you're a mod on Reddit, sticking it to the man. But still, some interesting digital marketing info around AI, more AI, how AI can make your dinner, and good old landing page performance. Read on Macduff! And please: like share and follow!
Despite having one of the best (allegedly) AI engines, Google and YouTube just haven't been able to stop insidious comments on YouTube kids videos. This has cost them global advertisers and a big chunk of revenue, and has spurred them into action. It's amazing how companies will generally only act if it affects their hip pocket. Read more in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #Google #YouTube #AdStrategy
Welp, it looks like Net Neutrality has gone out of the window for US ISPs. This is to the detriment of the internet, and will result in poorer service, increased prices, more advertising and increased costs for advertisers. It's not beyond the realms of possibilities that Bing (that small, unused search engine) could even pay to be in the fast lane. Read more in this extract from the SEO News & Updates 24th November 2017. #SEO #SEONews #NetNeutrality #AdStrategy
Naughty Apple! The online advertising industry has over-reached, got fat and lazy, and Apple has put a bit of a stop to it with these latest OS & browser updates. Or at least put the brakes on it somewhat. For a short time. In fact, it'll probably be back to normal by the time I've finished my breakfast. Read the Key Issues, Key Actions and Key Insights in this extract from TWIS SEO News & Updates 6th October 2017. #SEO #SEONews #Apple #AdStrategy
I think the very latest SEO News and Updates for w/e 6th October 2017 make for great reading: Google Ends First Click Free - Allows Cloaked Spam Instead; Danny Sullivan Joins Google In "Undefined" PR Role; Google's Mobile First Index Has Started Testing; Apple Kills Online Advertising (Nearly); More Organic Clicks Going to Paid; As well as some exceptionally interesting SEO Bits & Pieces. Read it now. #SEO #SEONews #Google #MobileFirst #Apple #AdStrategy #SERP #ClickThroughRates
I love the way big corporates, like Google / Alphabet, get to play by their own rules. And occasionally, it's fun to watch a big corporate and a big institution, like the EU, fight it out. Google is changing its shopping service in the EU to prevent ongoing EU fines after their recent judgement. In the less-than surprising turn of events, you can read about in this story, it's unlikely that Google's revenue stream will be affected. #EU #EUFine #GoogleShopping #SERP
I think Google ending First Click Free will set the cat amongst the pigeons. If news publishers can rank with user-inaccessible content, what about other websites? I do feel sorry for new publishers though. Those glass-walled offices in big city-centres can;t be cheap. Read this SEO update from TWIS SEO News & Updates w/e 15 Sept 2017 and find out your options if First Click Free ends. #SEO #SEONews #FirstClickFree #GoogleNews #Revenue #AdStrategy
Click here to read about how AMP ads are getting even faster and what you need to do to create the ads, or display those ads on your website to make more money. Contact me to discuss how to implement AMP on your website. #SEO #SEONews #AMP #AdStrategy #MobileFirst #Revenue
Click to read these Digital Things of Interest for 22 August 2017, which includes: - The rise of fraud in influencer marketing; - Fairfax Media's new commercial digital strategy; - A quick look at some dangerous digital design trends; - 5 productivity tips from proper procrastinators #DigitalMarketing #SocialMedia #InfluencerMarketing #AdStrategy #WebDesign #ProjectManagement
Read this briefing into the news that if you are showing annoying ads, Google will be in touch soon, and how to take steps to prevent the dreaded "dear webmaster" email. Contact me to discuss ways to make sure your ads are compliant with the Coalition for Better Ads standards. #Google #AdBlocking #GoogleSearchConsole #AdStrategy
Google Adsense is banning ads from appearing on pop ups and pop unders. They are also banning Adsense entirely from being served on sites which use pop unders. Good. Read more about it here. If you would like to discuss ways these changes to Google Adsense could impact your web business, please feel free to contact me. #GoogleAdsense #DigitalMarketing #AdStrategy #Revenue
Facebook is about to infuse Messenger with ads. There will be three types which will be available to all advertisers, and which cannot be blocked by users. You can read about the details of these ads in this post. If you would like to discuss ways Facebook Messenger Ads could impact your web business, please feel free to contact me. #Facebook #FacebookMessenger #DigitalMarketing #AdBlocking
The powers that be at Google have released some new AdSense formats which may potentially breach the SEO Webmaster Guidelines. You can read about these shenanigans beneath. This is another cracking examples of their left-hand not really doing the same thing as their right-hand - and causing webmaster confusion in the process. If you would like to discuss ways these new ad formats could be implemented in ways which doesn't breach the webmaster guidelines , please feel free to contact me. #SEO #Google #GoogleAdsense #GoogleGuidelines
Find out more about the Facebook NewsFeed update combating low quality links and how to deal with it if you're affected. From Belmore Digital: Organic Digital Marketing. #Facebook #NewsFeed #WebSpam #ClickBait #SocialMediaStrategy
Read the 5 most important updates to organic search w/e 5th May 2017: Chrome's Not Secure Warnings, RankBrain irrelevance to SEO, Google Job Search in the works, AdSense 300*250 ATF SEO issues and W3C Validation unimportant and a number of other interesting bits and pieces. #HTTPS #SEOStrategy #WebsiteStrategy #MobileStrategy #Googlebot
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