Decoding Advertising: Expert Insights

 

Explore all content related to Advertising and gain expert insights with Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

JB’s Digital Update 28th May 2024

2024-05-28T16:58:06+10:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO|Tags: , , , , , |

From the art of storytelling in branding to Google's upcoming new graphical search results, and the dangers lurking in email marketing practices, this week's roundup covers key insights and potential pitfalls. Also, a look at Google's stance on site reputation and how AI is reshaping creative marketing.

JB’s Digital Update 20th May 2024

2024-05-22T11:56:03+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , |

This week’s update brings you a mix of AI enhancements in search, a milestone for Netflix's ad tier, TikTok's new video experiment, and some unsettling news from Google’s deindexing spree. Keep up with the latest to stay ahead in the digital marketing game.

Digital Trend 2024: Pay-per-click (PPC) and Paid Social

2024-05-20T23:30:30+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , |

Digital Trend 2024 for PPC and Paid Social: The new digital world embraces automation, optimisation, and AI. πŸŒπŸ“„ Google shifts towards entity-based searches, remarketing evolves post-cookie changes. πŸš€ Stay ahead of these trends for maximum impact. ✨πŸ’ͺ

A Guide to Remarketing and Winning Back Your Audience

2024-05-05T17:03:50+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

πŸš€ Ever seen ads everywhere? That's remarketing. Learn to target website visitors & boost sales! 🌐✨Don't lose customers – bring them back with remarketing! This in-depth guide is your roadmap to understanding, implementing, and using remarketing to supercharge your online marketing efforts. πŸ“„πŸ’ͺ

Exploring Targeting Options for Facebook and Instagram Ads

2024-04-02T06:29:02+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

πŸ“„βœ¨ Improve Your Social Media Ads and Learn How to Target Your Audience Precisely! πŸš€ 🌐 Explore Facebook and Instagram advertising with our latest blog post! Discover how targeted advertising can amplify your ROI and drive real results. πŸ’ͺ

Maximising Impact by Combining PPC and Paid Social Campaigns

2024-03-12T01:41:05+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , |

πŸ“„ πŸš€ Elevate your brand with the ultimate digital strategy! Discover the dynamic synergy of PPC and Paid Social campaigns in our latest blog. 🌐✨ From expanding your reach to enhanced audience targeting and consistent brand messaging, unlock the full potential of a combined approach. πŸ’ͺ

Demystifying Google Ads: Understanding the Cost Model – Per Impression or Per Click?

2024-02-07T09:13:57+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , |

πŸ“„ Ever wondered how Google charges for advertising – is it per impression or per click? Let's break it down! πŸ’Έ Understanding the nuances of Google Ads billing models is crucial for making informed decisions. 🎯 Discover the answers and master your advertising strategy! πŸ“’ πŸš€

Navigating Analytics: Choosing Between User and Session Tracking

2024-01-15T03:30:52+11:00Categories: Analytics & Performance, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , |

πŸ“Š Set your analytics compass right! πŸŒπŸš€ Consider your website's nature and resource capabilities to make the right choice. Whether sailing the seas of individual insights or navigating collective engagements, tailor your analytics to your unique digital landscape. πŸ“ˆ

Unleashing the Power of GA4: Elevating Your Analytics and Performance Game

2023-12-06T06:19:32+11:00Categories: Analytics & Performance, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , |

πŸ“Š Dive into the future of analytics with GA4 – Google's latest and greatest version of Google Analytics! πŸš€ Explore the advantages of GA4 and stay ahead in the ever-evolving digital landscape. πŸŒπŸ“ˆ Step up your digital marketing game with BD today!

Navigate the Sea of Data with Belmore Digital’s Analytics and Performance Services

2023-12-05T18:37:07+11:00Categories: Analytics & Performance, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , |

πŸ—‚ Are you lost in a sea of analytics data? Unable to understand how you're really performing? πŸ“Š Let me help you to clarify your analytics and tell you the story of your performance. πŸ’Ž We'll deep dive and come up with treasures to help you improve your bottom line. πŸš€πŸ’Ό

JB’s Digital Update 7th November 2023

2024-01-12T04:41:47+11:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , |

It's definitely not No News November around here! Facebook is rolling out subscriptions in the EU; Google's experience for EEAT goes in ever-decreasing circles; Newspapers bemoan their lot, ignoring their naughty past; Google's search secrets are revealed (kinda); and users want to buy from Small Businesses, you just have to remind them to do it.Β  All that wrapped up in a handy blog post by me, your experienced, expert, JB ;-) Read on!Β 

JB’s Digital Update 31st October 2023

2024-01-12T06:55:19+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

The joys of digital for one more week! Google is testing ads in organic results, we go meh; some best practices for Google Ads; changes in social video trends and viewership; Meta, Google Amazon, Microsoft make heaps of money each quarter, Snap, not so much, but thanks for playing; Google continues its shift away from Rich Results without even a hint of self-realising irony. Read on and be educated, informed and entertained!

Unlocking Digital Success: Belmore Digital’s Analytics and Performance Services

2023-12-07T18:20:01+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, SEO, Technology & Development|Tags: , , , , , , , , , , |

🌟 In today's digital world, data is king. With our expertise, we'll help you harness the power of data to supercharge your digital marketing efforts. πŸš€πŸ’Ό What sets us apart? We offer tailored solutions. We work closely with you to understand your unique goals and needs, from setting up comprehensive analytics to providing ongoing optimisation recommendations.

JB’s Digital Update 3rd Oct 2023

2023-12-07T17:02:54+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , , , , , , , , , , |

Well. Links are no longer the Big Thing in Google ranking - allegedly; Reddit flexes its new-found muscles over users ad choices; Google Optimize shutters as Google trashes yet another service; on the flip side Google is mentioned as "adjusting" bid prices for Google Ads; and Apple turns down little-known Bing in favour of $19 billion from Google as a defensive measure against Chrome.

Unlocking Success: The Power of Analytics in Performance Marketing

2023-12-05T18:37:28+11:00Categories: Analytics & Performance, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , |

🌟 Analytics helps make data-driven decisions that improve their campaigns' performance, reduce unnecessary costs, and increase ROI. Choose Belmore Digital's Analytics and Performance services for customised solutions that drive results and help you achieve your goals. πŸš€πŸ’Ό

JB’s Digital Update 12th September 2023

2023-12-07T17:09:01+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , |

In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!

Unlocking the Power of Analytics & Performance Services with Belmore Digital

2024-02-21T04:40:48+11:00Categories: Analytics & Performance, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , |

πŸ“£ πŸ“ŠWith Belmore Digital's expertise, your journey to data-driven success begins now. πŸš€ Unleash the true potential of your business with our range of Analytics & Performance services. Ready to make a difference? Take the next steps today! πŸ“ˆπŸ’ͺ

JB’s Digital Update 20th June 2023

2023-12-07T17:33:16+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, Social Media Management, Technology & Development, Things of Interest|Tags: , , , , , , , , |

A slightly quiet week, unless you're a mod on Reddit, sticking it to the man. But still, some interesting digital marketing info around AI, more AI, how AI can make your dinner, and good old landing page performance. Read on Macduff! And please: like share and follow!

JB’s Digital Update 13th June 2023

2023-12-07T18:18:02+11:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , |

Another week, almost another plethora of AI-generated articles talking about AI. Luckily, I saved you from that with some news about TikTok shopping, the coming GA4 anapocalypse, and some funy-dunky ski goggles from Apple. Oh, and a couple of articles about AI, admittedly. You can't have everything. Read it now and... Like, Share and Follow :-)

What’s the Best Social Platform for Your Products & Services?

2024-02-17T07:42:13+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, Social Media Management|Tags: , , , , , , , , , , , |

As another year draws to a frantic close, it tends to be a time of reflection as well as (in)digestion. So, in that vein, I’m asking: What’s the best social media platform you’ve used so far to promote your products & services? Which platform topped your list for 2022? Will it be the same for 2023? Let me know your thoughts!

Go to Top