GEO for Local Businesses: What’s Different and What Matters Most
For local businesses, GEO starts with Local SEO, not alongside it. Here's what AI systems actually look at for location-specific recommendations, and what to do first.
Entity Optimisation: How AI Systems Decide What Your Business Is About
You can't tell AI systems what to associate you with. You earn those associations through consistent signals. Here's how entity optimisation works at page, section, and site level.
Who Should Do GEO? In-House, Agency, or Something Else?
GEO requires technical, content, and strategy capability, often across different disciplines. JB gives an honest assessment of in-house, agency, and hybrid options, and addresses the AI tools question directly.
What is Entity Targeting and Why It Comes Before Everything Else in GEO
Entity targeting defines which AI associations your business should own. Without it, every GEO activity that follows is aimed at an unknown goal. Here's what the process involves and what breaks when it's skipped.
What Does It Actually Take to Appear in AI-Generated Answers?
Appearing in AI-generated answers requires specific work across six components, in a specific order. JB maps the full picture and explains the sequencing logic that most GEO content skips.
How Google AI Overviews Work and Why It Matters for Your Business
Google AI Overviews use a retrieval system called FastSearch that prioritises semantic relevance over traditional authority signals. JB explains the selection mechanism, what E-E-A-T means in practice, and which queries actually trigger AIOs.
JB’s Digital Update 1st June 2026
Google keeps giving itself a larger role in deciding what people see, OpenAI is building an advertising business, YouTube wants recommendations to feel like conversations, and email marketers are being reminded that strategy still matters. Different stories, same theme: platforms are becoming stronger gatekeepers, while marketers have less control than they used to.
JB’s Digital Update 25th May 2026
AI search keeps absorbing Reddit, Google wants ads inside conversations, nearly half the web may already be AI-written, and B2B buyers trust automation far less than marketers hoped. The common thread is fairly obvious. Platforms keep compressing discovery into AI systems while audiences become steadily more suspicious of what they are being shown.