JB’s Digital Update 13th April 2026

Jeremy Beckett2026-04-13T13:46:56+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: A/B Testing, AI Content, AI Context, AI Marketing Tools, AI Prompts, Audience Targeting, Campaign Management, Content Marketing, Content Strategy, Customer Relations, Digital Marketing, Digital Strategy, Email Marketing, Generative Engine Optimisation, Generative Search, Google Ads, Google Business Profile, LinkedIn, Local SEO, Marketing, Marketing Strategy, Paid Ads, Paid Social Media, PPC, SEO, Technical SEO|

PPC “best practices” collapse under testing, AI works better with context than clever prompts, loyalty is often decided after purchase, messaging fails when the audience is wrong, and AI content still wins only when it’s good. Five different stories, one familiar pattern, the basics still run the show.