Ecommerce PPC is finally being treated like ecommerce, AI search is deciding who exists without asking permission, win-back campaigns still can’t apologise properly, email lists are making more money than traffic spikes, and dirty data is quietly undoing years of confident reporting. The tools keep changing, but common sense is stubbornly back in fashion.
AI hype hasn’t killed SEO, Google’s giving Smart Bidding more freedom, service packaging is the new profit engine, Reddit’s become AI’s favourite answer source, and Amazon Ads just handed us an AI creative assistant. This week’s theme? Shiny toys vs solid fundamentals — knowing where to experiment, and where to stick with what works.
Mobile apps must feel smart, Instagram Reels just became serial TV, Meta’s AI ad machine is revving for the holidays, answer engines are quietly replacing your rankings, and no, you don’t need to advertise everywhere. This week: focus on what actually works before the robots do it for you.
