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JB’s Digital Update 21st November 2023

Jeremy Beckett2023-11-20T19:05:35+11:00Categories: Content Strategy & Creation, CRO and Conversions, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Virtual Chief Digital Officer|Tags: Ad Strategy, Amazon, ChatGPT, eCommerce, Google, Meta, Open AI, Organic SERPs, personalised, Psychology, Xitter|

Disruptors have been properly disrupted in this week's digital update 📣 ✅ Open AI sacks (and maybe rehires) CEO Sam Altman; ✅ Muksy's comments start The Great Twitter Xodus 2023; ✅ Let's talk conversions and behavioural strategies - everyone's doing it; ✅ Meta & Amazon buddy up to sell directly in-app from the ad; ✅ Google gets really personal in a search hybrid "feed". 🌟All that wrapped up in a handy video and blog post by me, your genial, disruptive, JB ;-) Read on and enjoy! 🌟 (And don't forget to like, share, follow, subscribe wherever you see this post. It's appreciated.)

JB’s Digital Update 14th November 2023

Jeremy Beckett2023-11-15T13:16:51+11:00Categories: Digital Marketing, Email & CRM, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: Amazon, Customer Journey, eCommerce, Fake Reviews, Google Reviews, Google Updates, Influencer Marketing, Instagram, Marketing Automation, Marketing Funnels, Meta, Newsletter, Price Fixing, Reviews, Threads, Xitter|

It didn’t take 5 months to write this week’s digital update! 📣 ✅ Meta Built Threads in 5 Months - What Were They Doing?; ✅ Google’s Reviews Update Here But Now Going Dark; ✅ Amazon in the FTC Naughty Corner this week; ✅ Google Ads Gives You Full Funnel Options - Use Them; ✅ And remember that email automations are an easy win for CRM. 🌟All that wrapped up in a handy blog post by me, your wise, wizened, JB ;-) Read on and enjoy! 🌟

JB’s Digital Update 1st August 2023

Dianne Krizzel Torres2023-08-01T01:52:49+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, Social Media|Tags: Amazon, Amazon ad, Bing, Data Privacy, Google, KPI, Meta, Metaverse, openrates, pmax, privacy, Revenue, TikTok, Twitter|

This week all manner of excitement unleashed itself on Twitter / X / X-TAFKAT as it rebranded itself in a very janky manner - this will be a case study in future years; Google, FB and others had recession-defying ad revenue increases; TikTok is muscling in on text, Google Ads is pushing us inexorably towards Performance Max campaigns, and I go on a bit of a rant about the idiocy of email open rates. Fun!

JB’s Digital Update 23rd May 2023

Jeremy Beckett2023-05-26T06:52:08+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, SEO News, Technology & Development|Tags: Amazon, Artificial Intelligence, Content Quality, Email Strategy, Google Ads, Google Bard, Keyword Research, Market Research|

This week we have a bit of a yabber about Generative AI Search. Email CTAs, Content Readability and some really groovy stats on Search usage, and PPC benchmarks. Well worth a read, but then I would say that ;-) Don't forget to like, share and follow please!

JB’s Digital Update 13th Dec 2022

Dianne Krizzel Torres2022-12-14T10:56:03+11:00Categories: Digital Marketing, JB's Digital Update, SEO, Social Media, Technology & Development|Tags: Amazon, App Strategy, Avatar, Digital Marketing, Digital Technology, eCommerce, Facebook, Google, LinkedIn, Meta, Metaverse, Social Media, Technology Strategy, Twitter, Web Dev, WhatsApp|

This week's digital update is a cornucopia of tech releases from the majors, a big Google update, and more entertaining Twitter shenanigans. All in delightfully tasteful seasonal wrapping and commentated by JB.

Digital Things of Interest 24 August 2017

Jeremy Beckett2017-08-24T14:35:25+10:00Categories: Digital Marketing, Social Media, Things of Interest|Tags: Amazon, Data Privacy, Facebook, Fake News, Social Media, UX, Web Design|

Read these Digital Things of Interest for 24 August 2017, which includes the following fabulous foibles: - Shocking news the people will give up their privacy for a slice of pizza; - The revelation that Amazon basically owns Seattle; - A geeky look at the UX design of the credit card payment form; - Facebook adding publisher logos to news links to combat fake news. #SocialMedia #Facebook #FakeNews #DataPrivacy #Amazon #UX #WebDesign