Apple Kills Online Advertising (Nearly)

Naughty Apple!

The online advertising industry has over-reached, got fat and lazy, and Apple has put a bit of a stop to it with these latest OS & browser updates.

Or at least put the brakes on it somewhat. For a short time.

In fact, it’ll probably be back to normal by the time I’ve finished my breakfast.

Read the Key Issues, Key Actions and Key Insights in this extract from TWIS SEO News & Updates 6th October 2017.

#SEO #SEONews #Apple #AdStrategy
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TWIS SEO News & Updates w/e 6th October 2017

I think the very latest SEO News and Updates for w/e 6th October 2017 make for great reading:

Google Ends First Click Free – Allows Cloaked Spam Instead;

Danny Sullivan Joins Google In “Undefined” PR Role;

Google’s Mobile First Index Has Started Testing;

Apple Kills Online Advertising (Nearly);

More Organic Clicks Going to Paid;

As well as some exceptionally interesting SEO Bits & Pieces.

Read it now.

#SEO #SEONews #Google #MobileFirst #Apple #AdStrategy #SERP #ClickThroughRates
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Apple Drops Bing For Siri Search

I like the idea of Apple flinging Bing. Nearly as much as I like this story.

It’s not really happening for Bing, as this story expounds. Getting ditched by Apple & Siri is a bit like getting ditched by someone who used to be really famous, but now…

Perhaps Microsoft will truly “pwn” the desktop search market instead.

And perhaps the desktop searchers can meet in the same clubhouse as the Bing User Group,

#SEO #SEONews #Apple #Bing #Google #MobileSearch #DesktopSearch
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