Depths of Artificial Intelligence: Evolving Insights

 

Dive into content related to Artificial Intelligence and gain insights into the evolving landscape with Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

JB’s Digital Update 15th May 2024

2024-05-15T18:32:22+10:00Categories: JB's Digital Update|Tags: , , , |

This week, Google enforces its site reputation policy with a heavy hand, Meta rolls out AI features for advertisers, and Google Shopping Ads get a conversion boost. The DOJ probes Google for ad price manipulation, while navigating personalisation and privacy remains a tightrope walk for marketers. Stay informed and ahead with JB's insights.

Digital Trend 2024: Digital Marketing and Strategy

2024-05-06T18:02:25+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , , |

💡 Digital Trend 2024 for Digital Marketing and Strategy: Data privacy grows in importance. 💼 Marketers must handle data securely amidst challenges. 💸 Sustainability efforts are vital. ✨ Decline of third-party cookies challenges advertising. 🌐 Gen-Z values demand marketing adaptation. 💸

Utilising Both Digital and Traditional Marketing

2024-05-05T17:14:17+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , , |

💡 Learn how combining them can make your brand stand out and bring in more profit. 💸✨ Traditional marketing lasts a long time, while digital marketing is super precise. 🌐 Why not use both? Find out how to mix them for a strong marketing plan! 🚀💼

JB’s Digital Update 16th April 2024

2024-05-15T18:38:48+10:00Categories: Digital Marketing, JB's Digital Update, Technology & Development|Tags: , , , , , , , , , , , , , |

From LinkedIn’s clever tracking tweaks to Google’s new forum flair, Meta’s ad chaos, and Facebook’s fresh API tease—catch up on this week’s critical digital marketing updates!

Key Challenges for Digital Marketing in 2024

2024-04-04T03:44:19+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Training & Upskilling, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , , |

💡🚀 Key Challenges & Strategies in Navigating the Digital Marketing Landscape of 2024. 💼✨ Remember, staying ahead of the curve is paramount. 🌐 Our latest blog post dives deep into the challenges facing marketers in 2024 and offers actionable strategies to overcome them. 💸

JB’s Digital Update 12th December 2023

2024-05-15T18:39:10+10:00Categories: JB's Digital Update|Tags: , , , , , , , , , , , , , |

It feels like 2005 all over again with big happenings in email, social and search: 🎄 ✅ Google and Yahoo get serious about bulk email senders - I though they had already!;  ✅ Threads is developing nicely with tags and Twitter expats;  ✅ Google’s Search boss reveals the inner workings of search;  ✅ A blast from the past as Google Groups surface again; ✅ AI gets a run at cold email. Now you have nicely personalised spam.  🌟All that wrapped up in a handy video and blog post by me, your Christmas grinch, JB ;-) Read on and enjoy! 🌟 ❤️ Don’t forget to like, share, follow, subscribe, wherever you see this post ❤️

JB’s Digital Update 28th November 2023

2024-05-15T18:42:19+10:00Categories: JB's Digital Update|Tags: , , , , , , , , , , , , , |

Is it the Hokey Pokey or the Hokey Cokey? 📣 ✅ More in-out, in-out, shenanigans with OpenAI’s revolving CEO position; ✅ YouTube continues to jig with AdBlockers;  ✅ Google lets Small Business get their own filter for shopping;  ✅ The Search Quality Guidelines from Google get an [...]

JB’s Digital Update 7th November 2023

2024-01-12T04:41:47+11:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , |

It's definitely not No News November around here! Facebook is rolling out subscriptions in the EU; Google's experience for EEAT goes in ever-decreasing circles; Newspapers bemoan their lot, ignoring their naughty past; Google's search secrets are revealed (kinda); and users want to buy from Small Businesses, you just have to remind them to do it.  All that wrapped up in a handy blog post by me, your experienced, expert, JB ;-) Read on! 

JB’s Digital Update 24th Oct 2023

2023-12-05T18:14:48+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , |

This week the digital excitement knows no bounds as we talk about link-building in 2024; LinkedIn and their AI-infused collaborative articles; fixing unassigned data in GA4; the demise of four attribution models in Google Ads & Analytics and; a long, exciting piece on how retrieval systems work for AI-driven Search Generative Experience and the like. What a time to be alive! Dive in and enjoy this week's Digital Update from JB. 

JBs Digital Update 17th Oct 2023

2023-12-07T15:39:23+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , |

This week's digital fun and frolics take us to Google's SGE using your content unless you block Googlebot entirely; Google Ads releasing Demand Gen ads; thoughts on the dullness of B2B social media, the importance of Customer Lifetime Value; and some reminders about how to make content *interesting*. All that wrapped up in an amusing bundle by yours truly. Read it now, without delay, and enjoy. 

JBs Digital Update 10th October 2023

2023-12-07T18:09:34+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , |

This week's digital excitement knows no bounds! Meta has released some Generative AI tools (nothing to do with the metaverse); Xitter is desperately trying to fill ad inventory; Google goes nuts with two core SEO updates in two months; Google Business Profiles finally link to your social profiles; and those naught bosses at Google have been revealed as trying to manipulate search results for increased revenue. Is nothing sacred? Read on for full details and please like, share, follow and subscribe for more of this every week. 

JB’s Digital Update 19th September 2023

2023-12-07T18:22:33+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , |

Attention all digital enthusiasts! Google's "Helpful Content Update" is here, rewarding high-quality content. But that's not all - TikTok is stepping up its game by incorporating Wikipedia snippets into its search results. Meanwhile, Google faces Antitrust proceedings in the U.S. And in email marketing, are we forgetting our mobile-first approach? Let's discuss!

JB’s Digital Update 29th August 2023

2023-12-07T18:09:18+11:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , , , , , , , , , |

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more. 

JB’s Digital Update 22nd August 2023

2023-12-07T18:08:38+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

In this week's digital news roundup, we delve into Google Ads' new AI Assistant, Twitter's recent changes, and Google's stance on AI-generated content. We also explore YouTube's latest strategies against AdBlockers and its new linking features. Lastly, we touch upon some valuable insights from MozCon on Local SEO. Curious to know more about these developments and how they can impact your digital marketing strategy? Let's dive in and dissect what these updates could mean for your business. :)

JB’s Digital Update 15th August 2023

2023-12-07T17:08:25+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

This week turned into a bit of an AI-Google fest, blathering on about the challenges of controlling AI access to your hard-crafted content, vs Google wanting full access. There are also changes to FAQ & How To's on the SERP, presumably due to spam, some sage advice re content pruning, and a good guide to AI-driven PMax Google Ads campaigns. Read it and educate yourself ;-)

JB’s Digital Update 8th August 2023

2023-12-07T15:33:58+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, Social Media Management|Tags: , , , , , , , , , , , , , , , |

This week: Google doesn’t shut something down for once; X, TikTok and Meta do surprising things; Google Business gets shown a bit of love; Generative Search gives some crumbs of exposure for its content-pilfering; and YouTube releases some interesting research which says (shock) people love video. Charming, exciting and annoying all in one handy readable post. Read on and enjoy. 

JB’s Digital Update 20th June 2023

2023-12-07T17:33:16+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, Social Media Management, Technology & Development, Things of Interest|Tags: , , , , , , , , |

A slightly quiet week, unless you're a mod on Reddit, sticking it to the man. But still, some interesting digital marketing info around AI, more AI, how AI can make your dinner, and good old landing page performance. Read on Macduff! And please: like share and follow!

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