Artificial Intelligence

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JB’s Digital Update 30th May 2023

2023-05-30T14:57:34+10:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , |

This week's Digital Update is almost fully AI (literally). If we didn't have AI, what would we have to talk about? Literally, something to do with actual digital marketing, but there we go. Like the web in the late 90s, AI is this generation's paradigmatic shift. Read on, good info, enjoy. Like share and follow please :-)

JB’s Digital Update 23rd May 2023

2023-05-26T06:52:08+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, SEO News, Technology & Development|Tags: , , , , , , , |

This week we have a bit of a yabber about Generative AI Search. Email CTAs, Content Readability and some really groovy stats on Search usage, and PPC benchmarks. Well worth a read, but then I would say that ;-) Don't forget to like, share and follow please!

JB’s Digital Update 17th May 2023

2023-05-18T09:45:53+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , |

I'm back after a small slice of life getting in the way with another exciting instalment from the coal face of Digital Marketing. In today's exciting episode Google mutters about ways to cope with no cookies and privacy, there's a very long post on language models, some email tips, Facebook waking up and smelling the AI and Google still banging on about PageSpeed. Right. Click the link to read and let's get into it.

JB’s Digital Update 7th Feb 2023

2023-02-06T16:29:17+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , , , , , , , , , , |

Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.

JB’s Digital Update 17th Jan 2023

2023-01-16T16:44:53+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO|Tags: , , , , , , , , |

AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?

JB’s Digital Update 10th Jan 2023

2023-01-10T20:19:06+11:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , |

Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?

JB’s 2023 Trends and Market Insights

2022-12-08T09:59:27+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

Digital Things of Interest 30 August 2017

2017-08-30T13:13:50+10:00Categories: Things of Interest|Tags: , , , , , |

I was pretty interested to go and read the things I've linked to in the Digital Things of Interest for 30th August 2017. Mainly this was because I try and post some interesting things (almost) every day, and I thought you might be interested in these nuggets as well: - A $500 gadget which can brute-force an iPhone7; - How AI should be used for / explained by stories; - A good list of interesting learnings from launching a software product; - An infographic about programmatic advertising which ignores the elephant in the room. #iPhone #ArtificialIntelligence #Storytelling #Learning #SmallBiz #Programmatic

Digital Things of Interest 09 August 2017

2017-08-09T16:19:57+10:00Categories: Things of Interest|Tags: , , , |

Read these Digital Things of Interest for 09 August 2017, which includes some interesting articles on: - Uber drivers ganging up to beat the algorithms; - King Content goes down the gurgler; - Top-notch content numbers from LinkedIn & BuzzSumo;  - Funny freelancer achievement stickers. #ContentStrategy #ContentMarketing #ArtificialIntelligence #Freelancing

Digital Things of Interest 06 August 2017

2017-08-05T16:31:38+10:00Categories: Things of Interest|Tags: , , , , , |

Read the Digital Things of Interest for 06 August 2017, which includes these terrific tidbits: - A cracking example of great content obliterated by poor design; - AMP deep linking to Apps; - HBR cheerleading AI; - A celebration of the iPhone at 10. #ContentStrategy #AMP #ArtificialIntelligence #UserExperience #iPhone #Apps

Digital Things of Interest 02 August 2017

2017-08-02T14:02:36+10:00Categories: Things of Interest|Tags: , , , |

Read these Digital Things of Interest for 02 August 2017, which includes: - Widespread cheering at the news that Flash is being killed off. Hooray!; - AI is apparently inventing languages humans can't understand. It's called gibberish; - Viewing in landscape is making a comeback as screen sizes increase; - Ways to chill out by turning off push notifications. #Flash #ArtificialIntelligence #UserExperience #MobilePhones

Digital Things of Interest 26 July 2017

2017-07-26T12:11:20+10:00Categories: Things of Interest|Tags: , , |

Read these Digital Things of Interest for 26 July 2017, which includes: - A list of 7 things a developer wishes designers would do more of; - A US robocall scammer fined $120m USD; - Natural language processing key terms; - A colourful article about colour fonts - sunglasses advised. #ProjectManagement #WebDesign #ArtificialIntelligence

The State of SEO in Mid 2017

2018-11-01T09:47:26+11:00Categories: SEO, SEO Tutorials|Tags: , , , , , |

Discover the 5 major factors driving SEO, and organic search, at the mid-point of 2017 and understand where Google and others will push the market over the next 12-18 months. It covers the Mobile First Index; AI & Machine Learning; Content Quality; Technical SEO; and Local SEO. #SEO #MobileSearch #LocalSEO #TechnicalSEO #ArtificialIntelligence

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