Artificial Intelligence

All content tagged as being related to Artificial Intelligence and related topics.

JB’s Digital Update 28th November 2023

2023-11-29T13:30:36+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , |

Is it the Hokey Pokey or the Hokey Cokey? 📣 ✅ More in-out, in-out, shenanigans with OpenAI’s revolving CEO position; ✅ YouTube continues to jig with AdBlockers;  ✅ Google lets Small Business get their own filter for shopping;  ✅ The Search Quality Guidelines from Google get an [...]

JB’s Digital Update 24th Oct 2023

2023-10-24T11:54:59+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , |

This week the digital excitement knows no bounds as we talk about link-building in 2024; LinkedIn and their AI-infused collaborative articles; fixing unassigned data in GA4; the demise of four attribution models in Google Ads & Analytics and; a long, exciting piece on how retrieval systems work for AI-driven Search Generative Experience and the like. What a time to be alive! Dive in and enjoy this week's Digital Update from JB. 

JBs Digital Update 10th October 2023

2023-10-10T18:32:45+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , |

This week's digital excitement knows no bounds! Meta has released some Generative AI tools (nothing to do with the metaverse); Xitter is desperately trying to fill ad inventory; Google goes nuts with two core SEO updates in two months; Google Business Profiles finally link to your social profiles; and those naught bosses at Google have been revealed as trying to manipulate search results for increased revenue. Is nothing sacred? Read on for full details and please like, share, follow and subscribe for more of this every week. 

JB’s Digital Update 29th August 2023

2023-09-05T13:24:02+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , , , , , , , , |

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more. 

JB’s Digital Update 22nd August 2023

2023-08-21T16:38:58+10:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , |

In this week's digital news roundup, we delve into Google Ads' new AI Assistant, Twitter's recent changes, and Google's stance on AI-generated content. We also explore YouTube's latest strategies against AdBlockers and its new linking features. Lastly, we touch upon some valuable insights from MozCon on Local SEO. Curious to know more about these developments and how they can impact your digital marketing strategy? Let's dive in and dissect what these updates could mean for your business. :)

JB’s Digital Update 20th June 2023

2023-06-20T19:10:11+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, Social Media, Technology & Development, Things of Interest|Tags: , , , , , , , , |

A slightly quiet week, unless you're a mod on Reddit, sticking it to the man. But still, some interesting digital marketing info around AI, more AI, how AI can make your dinner, and good old landing page performance. Read on Macduff! And please: like share and follow!

JB’s Digital Update 13th June 2023

2023-06-12T11:13:07+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, Social Media, Technology & Development|Tags: , , , , , , , , , , , , |

Another week, almost another plethora of AI-generated articles talking about AI. Luckily, I saved you from that with some news about TikTok shopping, the coming GA4 anapocalypse, and some funy-dunky ski goggles from Apple. Oh, and a couple of articles about AI, admittedly. You can't have everything. Read it now and... Like, Share and Follow :-)

JB’s Digital Update 6th June 2023

2023-06-07T20:42:41+10:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, SEO, Social Media, Tips & Tricks|Tags: , , , , , |

This week we should be thinking about YouTube, that small, forgotten video site, Instagram (ditto), as well as how Google's Generative Search is going down with SEOs (not well) and how Facebook is strong-arming the Canadian government over news sites, yet again. Another fun week in the digital world, so read and enjoy!

JB’s Digital Update 30th May 2023

2023-05-30T14:57:34+10:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , |

This week's Digital Update is almost fully AI (literally). If we didn't have AI, what would we have to talk about? Literally, something to do with actual digital marketing, but there we go. Like the web in the late 90s, AI is this generation's paradigmatic shift. Read on, good info, enjoy. Like share and follow please :-)

JB’s Digital Update 23rd May 2023

2023-05-26T06:52:08+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, SEO News, Technology & Development|Tags: , , , , , , , |

This week we have a bit of a yabber about Generative AI Search. Email CTAs, Content Readability and some really groovy stats on Search usage, and PPC benchmarks. Well worth a read, but then I would say that ;-) Don't forget to like, share and follow please!

JB’s Digital Update 17th May 2023

2023-05-18T09:45:53+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , |

I'm back after a small slice of life getting in the way with another exciting instalment from the coal face of Digital Marketing. In today's exciting episode Google mutters about ways to cope with no cookies and privacy, there's a very long post on language models, some email tips, Facebook waking up and smelling the AI and Google still banging on about PageSpeed. Right. Click the link to read and let's get into it.

JB’s Digital Update 7th Feb 2023

2023-02-06T16:29:17+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , , , , , , , , , , |

Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.

JB’s Digital Update 17th Jan 2023

2023-01-16T16:44:53+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO|Tags: , , , , , , , , |

AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?

JB’s Digital Update 10th Jan 2023

2023-01-10T20:19:06+11:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , |

Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?

JB’s 2023 Trends and Market Insights

2022-12-08T09:59:27+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

Digital Things of Interest 30 August 2017

2017-08-30T13:13:50+10:00Categories: Things of Interest|Tags: , , , , , |

I was pretty interested to go and read the things I've linked to in the Digital Things of Interest for 30th August 2017. Mainly this was because I try and post some interesting things (almost) every day, and I thought you might be interested in these nuggets as well: - A $500 gadget which can brute-force an iPhone7; - How AI should be used for / explained by stories; - A good list of interesting learnings from launching a software product; - An infographic about programmatic advertising which ignores the elephant in the room. #iPhone #ArtificialIntelligence #Storytelling #Learning #SmallBiz #Programmatic

Digital Things of Interest 09 August 2017

2017-08-09T16:19:57+10:00Categories: Things of Interest|Tags: , , , |

Read these Digital Things of Interest for 09 August 2017, which includes some interesting articles on: - Uber drivers ganging up to beat the algorithms; - King Content goes down the gurgler; - Top-notch content numbers from LinkedIn & BuzzSumo;  - Funny freelancer achievement stickers. #ContentStrategy #ContentMarketing #ArtificialIntelligence #Freelancing

Digital Things of Interest 06 August 2017

2017-08-05T16:31:38+10:00Categories: Things of Interest|Tags: , , , , , |

Read the Digital Things of Interest for 06 August 2017, which includes these terrific tidbits: - A cracking example of great content obliterated by poor design; - AMP deep linking to Apps; - HBR cheerleading AI; - A celebration of the iPhone at 10. #ContentStrategy #AMP #ArtificialIntelligence #UserExperience #iPhone #Apps

Digital Things of Interest 02 August 2017

2017-08-02T14:02:36+10:00Categories: Things of Interest|Tags: , , , |

Read these Digital Things of Interest for 02 August 2017, which includes: - Widespread cheering at the news that Flash is being killed off. Hooray!; - AI is apparently inventing languages humans can't understand. It's called gibberish; - Viewing in landscape is making a comeback as screen sizes increase; - Ways to chill out by turning off push notifications. #Flash #ArtificialIntelligence #UserExperience #MobilePhones

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