All content tagged as being related to Artificial Intelligence and related topics.
This week's Digital Update is almost fully AI (literally). If we didn't have AI, what would we have to talk about? Literally, something to do with actual digital marketing, but there we go. Like the web in the late 90s, AI is this generation's paradigmatic shift. Read on, good info, enjoy. Like share and follow please :-)
This week we have a bit of a yabber about Generative AI Search. Email CTAs, Content Readability and some really groovy stats on Search usage, and PPC benchmarks. Well worth a read, but then I would say that ;-) Don't forget to like, share and follow please!
I'm back after a small slice of life getting in the way with another exciting instalment from the coal face of Digital Marketing. In today's exciting episode Google mutters about ways to cope with no cookies and privacy, there's a very long post on language models, some email tips, Facebook waking up and smelling the AI and Google still banging on about PageSpeed. Right. Click the link to read and let's get into it.
Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.
AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?
Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?
What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.
I was pretty interested to go and read the things I've linked to in the Digital Things of Interest for 30th August 2017. Mainly this was because I try and post some interesting things (almost) every day, and I thought you might be interested in these nuggets as well: - A $500 gadget which can brute-force an iPhone7; - How AI should be used for / explained by stories; - A good list of interesting learnings from launching a software product; - An infographic about programmatic advertising which ignores the elephant in the room. #iPhone #ArtificialIntelligence #Storytelling #Learning #SmallBiz #Programmatic
Read these Digital Things of Interest for 09 August 2017, which includes some interesting articles on: - Uber drivers ganging up to beat the algorithms; - King Content goes down the gurgler; - Top-notch content numbers from LinkedIn & BuzzSumo; - Funny freelancer achievement stickers. #ContentStrategy #ContentMarketing #ArtificialIntelligence #Freelancing
Read the Digital Things of Interest for 06 August 2017, which includes these terrific tidbits: - A cracking example of great content obliterated by poor design; - AMP deep linking to Apps; - HBR cheerleading AI; - A celebration of the iPhone at 10. #ContentStrategy #AMP #ArtificialIntelligence #UserExperience #iPhone #Apps
Read these Digital Things of Interest for 02 August 2017, which includes: - Widespread cheering at the news that Flash is being killed off. Hooray!; - AI is apparently inventing languages humans can't understand. It's called gibberish; - Viewing in landscape is making a comeback as screen sizes increase; - Ways to chill out by turning off push notifications. #Flash #ArtificialIntelligence #UserExperience #MobilePhones
Read these Digital Things of Interest for 26 July 2017, which includes: - A list of 7 things a developer wishes designers would do more of; - A US robocall scammer fined $120m USD; - Natural language processing key terms; - A colourful article about colour fonts - sunglasses advised. #ProjectManagement #WebDesign #ArtificialIntelligence
Read this thought piece to get an initial understanding of the changes being wrought to organic search in 2017 (or not, as the case may be), by AI & Machine Learning. #SEO #ArtificialIntelligence #MachineLearning
Discover the 5 major factors driving SEO, and organic search, at the mid-point of 2017 and understand where Google and others will push the market over the next 12-18 months. It covers the Mobile First Index; AI & Machine Learning; Content Quality; Technical SEO; and Local SEO. #SEO #MobileSearch #LocalSEO #TechnicalSEO #ArtificialIntelligence
Read actionable insights to deal with Google's Visual Search Tool - Google Lens, a rather nifty app that allows you to search for things in your mobile's camera viewfinder and (if the structured data is right) act upon the results... #SEO #GoogleLens #MobileSearch #StructuredData
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