Appearing in AI-generated answers requires specific work across six components, in a specific order. JB maps the full picture and explains the sequencing logic that most GEO content skips.
Google AI Overviews use a retrieval system called FastSearch that prioritises semantic relevance over traditional authority signals. JB explains the selection mechanism, what E-E-A-T means in practice, and which queries actually trigger AIOs.
Search has fundamentally changed — and measuring SEO success by traffic alone is no longer enough. In 2026, visibility means being understood, trusted, and included in the moments that matter.
