Building a Content and Link Strategy for a Major Insurance Conglomerate

Jeremy Beckett2025-07-08T16:31:43+10:00Categories: Analytics & Performance Case Studies, Belmore Digital Case Studies, Content Strategy & Creation Case Studies, Conversions & CRO Case Studies, Development & Technology Case Studies, Digital Marketing Case Studies, Social Media Management Case Studies, Training & Upskilling Case Studies, Virtual Chief Marketing Officer Case Studies|Tags: Back Link Profile, Content Marketing, Content Planning, Content Quality, Content Strategy, Digital Marketing, External Links, Keyword Research, Link Building, Linking Strategy, Market Research|

With no unified SEO strategy in place, a major Australian insurer turned to Belmore Digital for help. JB developed a content and backlink framework grounded in relevance, user intent, and long-term value—leading to stronger rankings, higher-quality backlinks, and sustained growth in organic traffic.

JB’s Digital Update 24th June 2025

Jeremy Beckett2025-06-24T12:16:30+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO|Tags: Artificial Intelligence, Back Link Profile, Content Strategy, Conversions, Digital Strategy, Landing Pages, Local SEO, Marketing, Paid Ads, PPC, Reddit, SEO, Short Form Video, Video, YouTube, YouTube Shorts|

This week: Local PR gets new SEO legs, Google makes a play for retail dollars, YouTube turns Shorts into a shopfront, SEO still refuses to die, and landing pages remind us that conversions don’t happen by accident. AI might be running the show, but good marketing hasn’t changed that much.

Get Noticed Locally: Mastering Hyper-Local SEO

Jeremy Beckett2025-03-12T16:59:09+11:00Categories: SEO|Tags: Back Link Profile, Google Reviews, Keyword Research, Link Building, Local SEO, Reputation Management, Reviews, SEO|

Struggling to attract local customers? Hyper-local SEO is the key to putting your business on the map—literally. From optimising your Google Business Profile to targeting hyper-local keywords, this guide breaks down the essential strategies to boost your visibility in local search results.

The Foundations of SEO: A Practical Guide for Business Growth

Jeremy Beckett2024-10-21T20:37:00+11:00Categories: Digital Marketing & Strategy, SEO|Tags: Back Link Profile, Competitor Research, Digital Marketing, Digital Strategy, External Links, Internal Linking, Keyword Research, Link Building, Linking Strategy, SEO, SEO Strategy, Technical SEO|

Search Engine Optimisation (SEO) is essential for any successful digital marketing strategy. It involves enhancing your website to boost visibility when potential customers search for products or services you offer. However, SEO goes beyond simply sprinkling keywords throughout your content. Get ready to unlock the full potential of your online presence!

JB’s Digital Update 3rd Oct 2023

Jeremy Beckett2023-12-07T17:02:54+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer|Tags: A/B Testing, Ad Strategy, Advertising, Antitrust, Apple, Back Link Profile, Bing, GA4, Google Ads, Google Chrome, Linking Strategy, Ranking Factors, Reddit, Technology Strategy, Universal Analytics|

Well. Links are no longer the Big Thing in Google ranking - allegedly; Reddit flexes its new-found muscles over users ad choices; Google Optimize shutters as Google trashes yet another service; on the flip side Google is mentioned as "adjusting" bid prices for Google Ads; and Apple turns down little-known Bing in favour of $19 billion from Google as a defensive measure against Chrome.

Elevate Your Online Presence with Belmore Digital’s Proven SEO Excellence

Jeremy Beckett2026-04-21T20:52:34+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, SEO, Technology & Development|Tags: Back Link Profile, Content Strategy, Google, Keyword Research, Lead Generation, Organic Traffic, Sales, SEO, SERP, Technical SEO, User Experience, Web Dev|

🚀 SEO is the key to standing out. Belmore Digital, a leading SEO agency in the Australia, offers a holistic approach that goes beyond the basics. 🌐📊 Don't miss out! Partner with Belmore Digital and supercharge your online presence today. 📈💼

JB’s Digital Update 29th August 2023

Jeremy Beckett2026-04-21T20:54:52+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: Artificial Intelligence, Back Link Profile, ChatGPT, Crawling, Digital Transformation, GA4, Google, Google Ads, Google Analytics, Google Updates, Googlebot, Information Architecture, Linking Strategy, Paid Social Media, Python, Robots TXT, SERP, Technical SEO, Universal Analytics, User Experience, Web Dev|

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more.

JB’s Digital Update 15th Nov 2022

Jeremy Beckett2022-11-15T17:34:55+11:00Categories: Analytics & Performance, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Back Link Profile, Cookies, External Links, Instagram, Paid Social Media, YouTube|

YouTube's Goldilocks meet old, crusty, and external links, and cookies in this week's exciting episode of JB's Digital Update. Oh, and Instagram opens up a new ad spot. All good stuff, valiantly explained by your hero: me.

Links as important as ever for Google Rankings

Jeremy Beckett2017-09-21T22:20:50+10:00Categories: SEO News|Tags: Back Link Profile, Link Building, SEO, SEO News, SERP|

Well I never. It turns out that Google still values links. Or at least that's what the swishy maths in this swishy report shows. Read this extract from TWIS SEO News & Updates w/e 15 Sept 2017 and find out what to make of this report. #SEO #SEONews #LinkBuilding #BackLinkProfile #SERP

Link Spam – Should Google Ignore or Penalise?

Jeremy Beckett2018-11-13T15:15:55+11:00Categories: SEO|Tags: Back Link Profile, Content Marketing, Google Index, Google Penalties, Link Building, Link Spam, SEO|

This post discusses Google running into a bit of trouble with links. After going through a period of penalising LinkSpam, Google has been ignoring bad links algorithmically more recently. This has now led to a rise of new spam techniques, especially with the rise in Content Marketing. It's likely there will be a focus on linking penalties in the near future. If you would like to discuss ways Google is ignoring links, and ways to generate good quality back links, please feel free to contact me. #SEO #LinkSpam #LinkBuilding #GooglePenalties

Google Update 25th June 2017

Jeremy Beckett2018-11-13T14:50:48+11:00Categories: SEO, SEO News|Tags: Back Link Profile, Content Quality, Google Penalties, Google Updates, SEO|

Read about the reported Google update around 25th June 2017. It's not been confirmed by Google (they rarely do), and the current chatter is that it focuses on content quality and backlinks. If you would like to discuss ways the impact this update may have had on your web business, and how to mitigate the potential risks of Google updates, please feel free to contact me. #SEO #GoogleUpdates #ContentQuality #BackLinkProfile

Guest Post Link Spam Ignored or Penalised by Google

Jeremy Beckett2024-02-08T07:37:52+11:00Categories: SEO|Tags: Back Link Profile, Content Marketing, Link Building, Link Spam, SEO, Web Spam|

In this free thought-piece (click the link), you can read actionable insights into the issue of Google Ignoring or Penalising Guest Post Link Spam. There are ways these links could hurt your web business, and ways to get better links. #SEO #LinkBuilding #WebSpam #ContentMarketing

Basic SEO Link Building & Web Mentions

Jeremy Beckett2024-02-03T06:30:30+11:00Tags: Back Link Profile, External Links, Link Building, Link Disavowal, Link Spam, SEO Guides, SEO Strategy|

A Beginner’s Guide to SEO Link Building – Building Authority Basic link building and generating external links to a website are the lifeblood of the internet, with mentions a close second. Building links and giving links is key to any website’s organic reach, demonstration of [...]

SEO News: The Week In Search w/e 14 Apr 2017

Jeremy Beckett2024-02-07T09:12:13+11:00Categories: SEO, SEO News, The Week In Search|Tags: Back Link Profile, Email Strategy, Facebook, Google Local, Google Maps, Google My Business, Google Reviews, Google Search Console, Local SEO, Star Ratings|

What’s happened this week? We have Moz Local Ranking Factors Survey, Google showing review numbers, Google Maps Fake Listings, Google disavowing the disavow file and Facebook Instant Article CTAs and more… #GoogleLocal #StarRatings #GoogleSearchConsole #BackLinkProfile #Facebook #InstantArticles #EmailStrategy […]

Building Authority: Insights on Backlink Profiles