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JB’s Digital Update 3rd Oct 2023

Jeremy Beckett2023-10-03T20:11:09+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer|Tags: A/B Testing, Ad Strategy, Advertising, Antitrust, Apple, backlinks, Bing, GA4, Google Ads, Google Chrome, offsite seo, Ranking Factors, Reddit, Safari, universal analytics|

Well. Links are no longer the Big Thing in Google ranking - allegedly; Reddit flexes its new-found muscles over users ad choices; Google Optimize shutters as Google trashes yet another service; on the flip side Google is mentioned as "adjusting" bid prices for Google Ads; and Apple turns down little-known Bing in favour of $19 billion from Google as a defensive measure against Chrome.

JB’s Digital Update 19th September 2023

Dianne Krizzel Torres2023-09-20T04:17:07+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Email & CRM, JB's Digital Update, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, Antitrust, Bing, Conversions, EDM, genZ, Google, Google Updates, Information Architecture, Market Share, Must Read Content, Organic Traffic, Persuasion, sales, Search Rankings, Search Results, SEO, SEO Migration, SERP, Site Migrations, TikTok, UI, UX, Web Design, Website Migration, Website Redesign, Wikipedia|

Attention all digital enthusiasts! Google's "Helpful Content Update" is here, rewarding high-quality content. But that's not all - TikTok is stepping up its game by incorporating Wikipedia snippets into its search results. Meanwhile, Google faces Antitrust proceedings in the U.S. And in email marketing, are we forgetting our mobile-first approach? Let's discuss!

JB’s Digital Update 1st August 2023

Dianne Krizzel Torres2023-08-01T01:52:49+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, Social Media|Tags: Amazon, Amazon ad, Bing, Data Privacy, Google, KPI, Meta, Metaverse, openrates, pmax, privacy, Revenue, TikTok, Twitter|

This week all manner of excitement unleashed itself on Twitter / X / X-TAFKAT as it rebranded itself in a very janky manner - this will be a case study in future years; Google, FB and others had recession-defying ad revenue increases; TikTok is muscling in on text, Google Ads is pushing us inexorably towards Performance Max campaigns, and I go on a bit of a rant about the idiocy of email open rates. Fun!

JB’s Digital Update 30th May 2023

Jeremy Beckett2023-05-30T14:57:34+10:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: Artificial Intelligence, Bing, ChatGPT, Google Ads, Google Search, Marketing Budgets, Performance Max|

This week's Digital Update is almost fully AI (literally). If we didn't have AI, what would we have to talk about? Literally, something to do with actual digital marketing, but there we go. Like the web in the late 90s, AI is this generation's paradigmatic shift. Read on, good info, enjoy. Like share and follow please :-)

JB’s Digital Update 29th Nov 2022

Jeremy Beckett2022-11-29T13:20:10+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, SEO News, Social Media|Tags: Bing, Content Marketing, Duplicate Content, Facebook, TikTok|

Facebook's Content Report made for very interesting reading this week, as did the new Google Guide to Search Ranking Systems. Duplicate content, TikTok (Bing) and Google Discover also feature.

Apple Flings Bing, Nestles With Google

Jeremy Beckett2017-10-06T17:59:19+11:00Categories: SEO News|Tags: Apple, Bing, Desktop Search, Google, Mobile Search, SEO, SEO News|

I like the idea of Apple flinging Bing. Nearly as much as I like this story. It's not really happening for Bing, as this story expounds. Getting ditched by Apple & Siri is a bit like getting ditched by someone who used to be really famous, but now... Perhaps Microsoft will truly "pwn" the desktop search market instead. And perhaps the desktop searchers can meet in the same clubhouse as the Bing User Group, #SEO #SEONews #Apple #Bing #Google #MobileSearch #DesktopSearch

TWIS SEO News & Updates w/e 29 Sept 2017

Jeremy Beckett2017-10-03T16:45:36+11:00Categories: SEO News, The Week In Search|Tags: Bing, Google Shopping, Google Updates, Market Research, SEO, SEO News, Voice Search|

This week's SEO News & Updates have had an extra 24 hours to mature due to the long weekend in Australia. I think they are even more tasty for it. Google is still denying Fred was an update. SEJ release another rubbish poll. Apple ditches Bing on Siri for Google. Google Shopping rejigged but only for EU. Plenty of smart speaker owners have given voice purchasing a go. And some delightfully distracting SEO Bits & Pieces. #SEO #SEONews #GoogleUpdates #MarketResearch #Bing #GoogleShopping #VoiceSearch

Bing Says Links Are Still Important For Rankings

Jeremy Beckett2017-09-28T19:31:25+10:00Categories: SEO News|Tags: Bing, Link Building, Links, SEO, SEO News|

I had to chuckle at this story. Bing, a small search engine, used by about 15 people at the last count*, has said that links are still important for rankings. In other news, the sun will rise in the east tomorrow, and set in the west. It will be brighter than the night. I am intrigued, however, by where Bing might go with voice search and who they might go there with. Click the link to read the revelations of the century. *The Bing User Group meet every Tuesday in the clubhouse. #SEO #SEONews #Bing #Links #LinkBuilding

TWIS SEO News & Updates w/e 22 Sept 2017

Jeremy Beckett2017-09-25T19:14:42+10:00Categories: SEO News, The Week In Search|Tags: Bing, Link Spam, Links, PageRank, Redirects, SEO, SEO News, SERP|

I enjoyed writing this week's SEO News & Updates. So much so, I thought I'd share them with you lovely people ;-) This week: Google likes the algo monitoring tools - kinda. 301 redirects don't dilute PageRank. Or do they. Bing says links still important. Who Bing? Google doesn't use disavow for linkspam. *cough* This week Google says it doesn't use click data for search rankings. Sigh. As well as some toptastic SEO Bits & Pieces. Read it all right now. #SEO #SEONews #Redirects #PageRank #Links #Bing #LinkSpam #SERP