Most Google Ads problems come down to the same handful of issues. No conversion tracking, broad match keywords with no negative list, and paid traffic going to a homepage instead of a landing page. Here is what each one costs you and how to fix it.
Another week of marketers trying to regain control: negative keywords still matter, publishers are blocking AI crawlers, AI governance has entered the meeting room, Reddit wants SMB ad dollars, and marketing leaders are quietly rebuilding workflows around AI. Same pattern underneath all of it really, less blind adoption, more caution around who actually benefits.
AI is crowding out your ads, Broad Match experiments just got easier, Instagram’s trying to replace your video editor, URLs still matter more than you think, and marketing can’t be held responsible if it’s kept out of the room.
