Google Posts Added to Google My Business API

I’m really pleased that Google has finally added Posts to the GMB API. It makes them useful at last.

It’s partly due to the way of rolling out projects, and partly due to Google being a bit silly at times.

Either way, I think these Google Posts have a real opportunity to help webmasters gain more SERP real estate, and increase click-throughs and action.

Read more in this extract from TWIS SEO News & Updates 20th October 2017.

#SEO #SEONews #GooglePosts #GoogleMyBusiness #SERP
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Organic Clicks Going to Paid Search

I’m intrigued by the stats on the distribution of traffic between organic and paid search results. 

I’ve seen numerous stats which vary between the end being nigh for organic, and organic ruling the roost.

It all depends on what you look at, how you cut it, and what the phase of the moon is.

Read the Key Issues, Key Actions and Key Insights in this extract from TWIS SEO News & Updates 6th October 2017.

#SEO #SEONews #SERP #ClickThroughRates
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TWIS SEO News & Updates w/e 6th October 2017

I think the very latest SEO News and Updates for w/e 6th October 2017 make for great reading:

Google Ends First Click Free – Allows Cloaked Spam Instead;

Danny Sullivan Joins Google In “Undefined” PR Role;

Google’s Mobile First Index Has Started Testing;

Apple Kills Online Advertising (Nearly);

More Organic Clicks Going to Paid;

As well as some exceptionally interesting SEO Bits & Pieces.

Read it now.

#SEO #SEONews #Google #MobileFirst #Apple #AdStrategy #SERP #ClickThroughRates
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TWIS Google Uses Click Data to Update Rankings

I love the fact that occasionally Google lets something slip.

And I love the fact that many an eagle-eared webmaster is there to hear it.

This can, and often does, lead to some confusion in the SEO ranks however, so be careful with the knowledge young Padawan.

This is an extract from TWIS SEO News & Updates w/e 15 Sep 2017.

Make sure you read the summary, key actions and background info.

#SEO #SEONews #SERP #ClickThroughRates #Google
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Organic Click Through Rates 2017

Check out the stats from this new study which show that only 20% of Google clicks go to the No 1 listing, and see the tips on how to turn this data into better performance monitoring and improved SEO strategies.

Contact me to help turn your organic search ranking performance data into actionable share of voice insights.

#SEO #SERP #ClickThroughRates #KnowYourNumbers
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TWIS SEO News 04 August 2017

Read the TWIS SEO News and Updates for w/e 4th August 2017. This week there are a bunch of interesting stories to read, including:

– Google Reveals Two Secret Google Search Console Features;
– Google Demonstrates How Googlebot Web Rendering Works;
– Two Google Algorithm Flaws Exposed;
– Only 20% of Clicks Now Go to No.1 – New CTR Study;
– Are You Checking Your GMB Pages for Mystery Updates?;
– As well as some fabulously fascinating Bits & Pieces.

#SEO #GoogleSearchConsole #Googlebot #WebSpam #LocalSEO #ClickThroughRates
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The Week In Search Adwords CTR Up

Read about Google Adwords CTRs being up, but overall paid search click-throughs being down, sending up to 85% of clicks to organic search results. There’s a lot you can do with that that 85% of traffic. 

If you would like to discuss how to capture organic clicks and drive traffic, conversions and revenue through organic search, please feel free to contact me.

#SEO GoogleAdwords #ClickThroughRates

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The Week In Search 21 July 2017

In the TWIS SEO News & Updates for w/e 21 July 2017, which you are about to read and enjoy, you will find:
– Google Analytics Ask Intelligence;
– Leaked Screenshots of Google Search Console Update;
– Google Now Becoming a Feed;
– Google Search Console Data Change;
– Google CTRs Up Significantly for Organic Search;
– As well as some mind-bendingly marvellous Bits & Pieces.

#SEO #GoogleAnalytics #GoogleSearchConsole #Google #ClickThroughRates
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