Is it the Hokey Pokey or the Hokey Cokey? 📣 ✅ More in-out, in-out, shenanigans with OpenAI’s revolving CEO position; ✅ YouTube continues to jig with AdBlockers; ✅ Google lets Small Business get their own filter for shopping; ✅ The Search Quality Guidelines from Google get an [...]
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This week's digital fun and frolics take us to Google's SGE using your content unless you block Googlebot entirely; Google Ads releasing Demand Gen ads; thoughts on the dullness of B2B social media, the importance of Customer Lifetime Value; and some reminders about how to make content *interesting*. All that wrapped up in an amusing bundle by yours truly. Read it now, without delay, and enjoy.
Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.
Basic SEO Guide – An Introduction This is the primary page in the Basic SEO Guide section. The guides introduce basic elements of a successful SEO campaign and links to explanations of the fundamentals. #SEOGuides #SEOStrategy #WebsiteStrategy #ContentStrategy […]
Basic SEO Page Inclusions & Structure – An Introduction The ideal with any page is to provide enough valuable information in the basic page inclusions to satisfy the user’s initial query and guide them to the next part of their journey (research / comparison / action). The user should not [...]
Basic SEO Content Planning Basic content planning is an important step in delivering your SEO web project to desired goals and objectives. Ranging from understanding the prospective user, understanding where they may be on their own user journey, and just plain writing down the keywords and topics you need to [...]
Basic SEO Body Content Writing, or creating basic body content for SEO is a relatively straight-forward process – providing you are aware of a framework to use. These days content creation is much less about such horrors as keyword density and much more about creating useful content for the user. #SEOGuides #SEOStrategy [...]
Basic HTML Heading Tags – An Introduction HTML heading tags are wonderful things, even basic heading tags. They shape and direct the page and content. They should be used wisely and well, and are part of a site’s SEO content planning and information architecture. This page discusses heading tags: H1, [...]
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