Pruning for Success: Insights on Content Quality

Explore content related to Content Pruning and gain insights for quality content with Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

JB’s Digital Update 12th September 2023

Jeremy Beckett2026-04-21T20:53:44+10:00Categories: Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Advertising, Content Pruning, Content Strategy, Cookies, Data Analytics, Data Privacy, Digital Transformation, eCommerce, EEAT, GenZ, Google Ads, Google Chrome, Information Architecture, Performance Max, PPC, Search Quality, SEO, TikTok, URLs|

In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!

JB’s Digital Update 22nd August 2023

Jeremy Beckett2026-04-21T20:55:17+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Ad Blocking, Artificial Intelligence, Content Pruning, Content Strategy, Digital Marketing, External Links, Featured Snippets, Generative Search, Google, Google Ads, Google Analytics, Paid Social Media, SERP, SME, Twitter, Video, YouTube|

In this week's digital news roundup, we delve into Google Ads' new AI Assistant, Twitter's recent changes, and Google's stance on AI-generated content. We also explore YouTube's latest strategies against AdBlockers and its new linking features. Lastly, we touch upon some valuable insights from MozCon on Local SEO. Curious to know more about these developments and how they can impact your digital marketing strategy? Let's dive in and dissect what these updates could mean for your business. :)

JB’s Digital Update 15th August 2023

Jeremy Beckett2026-04-21T20:55:39+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: Artificial Intelligence, Campaign Management, ChatGPT, Content Pruning, Content Strategy, Crawling, eCommerce, Featured Snippets, GA4, Google, Google Ads, Google Analytics, Performance Max, Robots TXT, SERP, Structured Data, Web Spam|

This week turned into a bit of an AI-Google fest, blathering on about the challenges of controlling AI access to your hard-crafted content, vs Google wanting full access. There are also changes to FAQ & How To's on the SERP, presumably due to spam, some sage advice re content pruning, and a good guide to AI-driven PMax Google Ads campaigns. Read it and educate yourself ;-)