Google Update 25 June 2017

Read about the reported Google update around 25th June 2017. It’s not been confirmed by Google (they rarely do), and the current chatter is that it focuses on content quality and backlinks.

If you would like to discuss ways the impact this update may have had on your web business, and how to mitigate the potential risks of Google updates, please feel free to contact me.

#SEO #GoogleUpdates #ContentQuality #BackLinkProfile

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Read this thought-piece to get an understanding of the struggles face by users and site owners as everyone starts to drown under waves of poor quality content in 2017.

#SEO #ContentQuality #ContentMarketing #UserExperience… Read More


The State of SEO Mid 2017

Discover the 5 major factors driving SEO, and organic search, at the mid-point of 2017 and understand where Google and others will push the market over the next 12-18 months.

It covers the Mobile First Index; AI & Machine Learning; Content Quality; Technical SEO; and Local SEO.

#SEO #MobileSearch #LocalSEO #TechnicalSEO #ArtificialIntelligence… Read More


Google Update 17th May 2017

Read actionable insights and an update on the Google Update 17th May 2017 and how low quality content and overly aggressive advertising may have caused ranking drops.

#SEO #GoogleUpdates #ContentStrategy #ContentQuality… Read More


Basic SEO Guides

Basic SEO Guide – An Introduction This is the primary page in the Basic SEO Guide section. The guides introduce basic elements of a successful SEO campaign and links to explanations of the fundamentals. #SEOGuides #SEOStrategy #WebsiteStrategy #ContentStrategy… Read More


Basic SEO Guides Page Inclusions & Structure

Basic SEO Page Inclusions & Structure – An Introduction The ideal with any page is to provide enough valuable information in the basic page inclusions to satisfy the user’s initial query and guide them to the next part of their journey (research / comparison / action). The user should not need to go back to… Read More


Basic SEO Guides Information Architecture

Basic SEO Information Architecture – An Introduction A good, quality, basic information architecture will help your SEO rankings and your users no end. A good IA helps to give structure to your site, to your content and a clear internal linking path through which to navigate. If done well, it also enable users to find… Read More


Basic SEO Guides Content Planning

Basic SEO Content Planning  Basic content planning is an important step in delivering your SEO web project to desired goals and objectives. Ranging from understanding the prospective user, understanding where they may be on their own user journey, and just plain writing down the keywords and topics you need to talk about and how to… Read More


Basic SEO Guides Body Content

Basic SEO Body Content Writing, or creating basic body content for SEO is a relatively straight-forward process – providing you are aware of a framework to use. These days content creation is much less about such horrors as keyword density and much more about creating useful content for the user. #SEOGuides #SEOStrategy #ContentStrategy #ContentPlanning… Read More


The Week In Search 28 Apr 2017

Read the 5 most important search updates w/e 28-Apr-2017: the Project Owl Fake News Offensive; Quality Filtering in the Local Pack; Google Assistant winning the battle of the PVAs; AMP disappearing from SERPs; Googlebot not listening to podcast audio; and a few further bits and pieces…

#GoogleSearch #GoogleLocal #StarRatings #MobileSearch #AMP #GoogleBot… Read More


Basic SEO Guides Meta Tags

Basic SEO Meta Tags – An Introduction Basic SEO meta tags are sometimes thought of as all that is needed for good SEO rankings. Although, they have become less important over the years, they still set a strong foundation for a page’s SEO and can even control whether or not a page is indexed. This page… Read More


Basic SEO Guides Competitor Research

Basic SEO Competitor Analysis – An Introduction Doing basic competitor analysis before starting any SEO web build is vital. Getting this right enables a shortcut to what’s important to the search engine ranking factors for the target market, and what users are likely to like, as well as a shortcut to understanding the scale, or… Read More


The Week In Search SEO News 17 Mar 2017

Google is having a stab at identifying  upsetting or offensive content via its Quality Raters, Google Search Console had a day of missing Google Analytics data, before squeezing organic SERPs further with 6 Google Ads at the bottom . There has also been a study that shows Chrome does not pass URLs for googlebot discovery as well as another reiteration that 404s are… Read More