Basic SEO Guide – An Introduction This is the primary page in the Basic SEO Guide section. The guides introduce basic elements of a successful SEO campaign and links to explanations of the fundamentals. #SEOGuides #SEOStrategy #WebsiteStrategy #ContentStrategy… Read More

Basic SEO Page Inclusions & Structure – An Introduction The ideal with any page is to provide enough valuable information in the basic page inclusions to satisfy the user’s initial query and guide them to the next part of their journey (research / comparison / action). The user should not need to go back to… Read More

Basic SEO Information Architecture – An Introduction A good, quality, basic information architecture will help your SEO rankings and your users no end. A good IA helps to give structure to your site, to your content and a clear internal linking path through which to navigate. If done well, it also enable users to find… Read More

Basic SEO Content Planning  Basic content planning is an important step in delivering your SEO web project to desired goals and objectives. Ranging from understanding the prospective user, understanding where they may be on their own user journey, and just plain writing down the keywords and topics you need to talk about and how to… Read More

Basic SEO Body Content Writing, or creating basic body content for SEO is a relatively straight-forward process – providing you are aware of a framework to use. These days content creation is much less about such horrors as keyword density and much more about creating useful content for the user. #SEOGuides #SEOStrategy #ContentStrategy #ContentPlanning… Read More

Basic SEO Meta Tags – An Introduction Basic SEO meta tags are sometimes thought of as all that is needed for good SEO rankings. Although, they have become less important over the years, they still set a strong foundation for a page’s SEO and can even control whether or not a page is indexed. This page… Read More

Basic SEO Competitor Analysis – An Introduction Doing basic competitor analysis before starting any SEO web build is vital. Getting this right enables a shortcut to what’s important to the search engine ranking factors for the target market, and what users are likely to like, as well as a shortcut to understanding the scale, or… Read More