Journalists Accept Bribes For Mentions

I was unsurprised by these revelations that numerous dross-content-churn “publications” had writers who took money to mention companies.

These are one step back from Paid Links and Google is not happy about it.

Expect some penalties being applied in the near future.

Read more and stay tuned to find out in this extract from TWIS SEO News & Updates 8th December 2017.

#SEO #SEONews #LinkSpam #PaidLinks #LinkingStrategy #ContentStrategy
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Google Fewer Strong Pages Better Than Many Weak Ones

I’m not surprised John Mueller from Google has weighed in on the page bloat issue with a comment that “often few strong pages > many weak ones”.

Google would love to have fewer pages to find, crawl, index and rank. It would make Google’s life so much more…. efficient.

We may be about to have another round of page bloat vs content bloat. Don’t forget he said “often”.

Read this extract from  TWIS SEO News & Updates 10th November 2017.

#SEO #SEONews #ContentStrategy #InformationArchitecture
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TWIS SEO News & Updates 10th November 2017

I think this week’s SEO News & Updates make for good reading.

Enjoy the in-depth analysis and insights on the following topics:

News Publishers Get New Google Knowledge Panel;
Yelp Review Solicitation;
You can now tweeeeet 280 characters;
Few strong pages better than many weak ones?;
No need to disavow links – issue 475;
As well as some exceptionally fabulous SEO Bits & Pieces.

#SEO #SEONews #KnowledgePanels #Yelp #Reviews #Twitter #ContentStrategy #LinkDisavowal
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Basic SEO Guides Page Inclusions & Structure

Basic Page Inclusions & Structure – An Introduction The ideal with any page is to provide enough valuable information in the basic page inclusions to satisfy the user’s initial query and guide them to the next part of their journey (research / comparison / action). The user should not need to go back to Google… Read More


Basic SEO Guides Content Planning

Basic Content Planning – An Introduction Basic content planning is an important step in delivering your SEO web project to desired outcomes. Ranging from understanding the prospective user, understanding where they may be on their own user journey, and just plain writing down the topics you need to talk about and how to structure it:… Read More