All content tagged as being related to Content Strategy – how to go about strategising the type of content you need to build. #ContentStrategy
AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?
What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.
What’s this about? I was pretty much unsurprised by these revelations that numerous dross-content-churn “publications” had writers who took money to mention companies, brands or products. These are one step back from Paid Links (there may have even been some linking involved) and Google is [...]
I'm not surprised John Mueller from Google has weighed in on the page bloat issue with a comment that "often few strong pages > many weak ones". Google would love to have fewer pages to find, crawl, index and rank. It would make Google's life so much more.... efficient. We may be about to have another round of page bloat vs content bloat. Don't forget he said "often". Read this extract from TWIS SEO News & Updates 10th November 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture
I think this week's SEO News & Updates make for good reading. Enjoy the in-depth analysis and insights on the following topics: News Publishers Get New Google Knowledge Panel; Yelp Review Solicitation; You can now tweeeeet 280 characters; Few strong pages better than many weak ones?; No need to disavow links - issue 475; As well as some exceptionally fabulous SEO Bits & Pieces. #SEO #SEONews #KnowledgePanels #Yelp #Reviews #Twitter #ContentStrategy #LinkDisavowal
I'm pleased Google has knocked content pruning on its head. It doesn't work for lifting Panda algorithmic filtering due to low quality content. Instead, you should be working on improving your content quality. I've always been against removing content. Glad to know I was right. Read more in this extract from TWIS SEO News & Updates 27th October 2017. #SEO #SEONews #GooglePanda #Content #ContentStrategy #GooglePenalties
It's always nice to be right. Although it doesn't happen that often! There have always been lots of discussions around how to deal with recurring events. Plenty of sites just ditch old content, creating new pages for each new version. This is wrong. Read about how to deal with recurring events properly here in this extract from TWIS SEO News & Updates w/e 01 September 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture
Click here to read about the significant increase in the number of languages Google Voice Search can now cope with, and how you should be optimising for Voice Search now. Contact me to discuss how to create optimised content for voice queries. #SEO #MobileSearch #VoiceSearch #ContentStrategy
Read this post to find out about Google Topic Tags and how to use them to create a range of content which surfaces for these tags. Contact me to discuss how to build out keyword / topic research properly to design a content strategy which surfaces content in a much broader range of searches. #SEO #SERP #KeywordResearch #ContentStrategy
Read these Digital Things of Interest for 09 August 2017, which includes some interesting articles on: - Uber drivers ganging up to beat the algorithms; - King Content goes down the gurgler; - Top-notch content numbers from LinkedIn & BuzzSumo; - Funny freelancer achievement stickers. #ContentStrategy #ContentMarketing #ArtificialIntelligence #Freelancing
Read the Digital Things of Interest for 06 August 2017, which includes these terrific tidbits: - A cracking example of great content obliterated by poor design; - AMP deep linking to Apps; - HBR cheerleading AI; - A celebration of the iPhone at 10. #ContentStrategy #AMP #ArtificialIntelligence #UserExperience #iPhone #Apps
Read the Digital Things of Interest for 05 August 2017, which includes these stupendous snippets: - Yet another note for devs about Googlebot and JavaScript; - The EU is on the hunt for a company to monitor Google; - 20 years since the USC ruled on the CDA and gave us a (relatively) open internet; - A silly post about social media posting frequency. #SEO #JavaScript #Google #SocialMedia #ContentStrategy
Read these Digital Things of Interest for 30 July 2017, which includes: - Twitter thinking about fake news flag; - Complaints about how the web looks; - Sad story of woman shooting boyfriend for YouTube fame; - An poor bit of Content Strategy advice from Distilled. #ContentStrategy #UserExperience #Twitter #FakeNews #YouTube
Read the Digital Things of Interest for 25 July 2017, which includes: - HBR discussing using stories to highlight your purpose. - The rise and fall of Firewire - nearly tech. - Time saving social media keyboard shortcuts. - An amusing Dilbert cartoon. #ContentStrategy #DigitalTechnology #SocialMedia
Google has claimed that hidden content will be fine under the looming Mobile First Index. I can't see it working for search rankings, but, as I say in this post, if that is the case, then welcome to spam land. If you would like to discuss ways to check your website and get it Mobile First ready, then please feel free to contact me. #SEO #MobileFirst #MobileStrategy
There's a bunch of interesting SEO news covered in TWIS w/e 07 July 2017. Not many specific updates, but some entertaining thoughts, opinions, and some slightly daft questions from webmasters. You should read it to find out more about these topics: - New Adsense Native Ads Potentially Breach Webmaster Guidelines; - Why is LinkSpam Being Ignored?; - Mobile First Staged Rollout; - Google Posts Not Quite Ready; - Hidden Content "Fine" in Mobile First; - As well as some remarkably riveting Bits & Pieces. #SEO #GoogleAdsense #MobileFirst #LinkSpam #GooglePosts
Find out the reasons why you should get your Mobile and Desktop Sites Aligned Now in this post. It is becoming critical that your sites are adjusted to the Mobile First Index before it launches. It could seriously impact your web business. #SEO #MobileFirst #MobileSearch #MobileStrategy
In this free thought-piece, you can read actionable insights into the reasons for Google not surfacing Featured Snippet Data in Google Search Console. You can find this data in other ways, and whether you should be targeting Featured Snippets in the first place, is still up for debate. Click the link to read. #SEO #FeaturedSnippets #GoogleSearchConsole #ContentStrategy
Take a moment to read this free thought-piece, with actionable insights from the release of the Periodic Table of SEO Success Factors 2017 and the ways you can use it to improve or tweak your SEO Strategy. #SEO #SEOStrategy #ContentStrategy #TechnicalSEO
Read actionable insights and an update on the Google Update 17th May 2017 and how low quality content and overly aggressive advertising may have caused ranking drops. #SEO #GoogleUpdates #ContentStrategy #ContentQuality
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