Content Strategy

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All content tagged as being related to Content Strategy – how to go about strategising the type of content you need to build. #ContentStrategy

Unlocking the Power of Content: A Comprehensive Guide to Creating an Effective Content Strategy and Creation Plan for Your Business

2023-06-05T15:09:03+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, SEO, Social Media|Tags: , , , , , , , , , , , , , , , |

📝 Content is more than just words; it's the key to capturing your audience's attention. But how do you create a content strategy that resonates with your target customers? Let us guide you through the process with our comprehensive article! ✨

How to Create a Successful Paid Social or PPC Campaign

2023-05-25T19:39:17+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

Unlock the secrets to a successful paid social or PPC campaign! 🚀✨ A well-executed campaign can drive traffic, boost conversions, and grow your business. Remember, marketing is an ongoing journey of evaluation and adaptation. 📊💪

The Power of Paid Socials and PPC in Digital Marketing

2023-05-25T18:25:31+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

Harness the power of Paid Socials and PPC for digital marketing success! 🚀💥 Target your audience with precision, reaching them based on demographics, interests, and location. Get ahead in search engine results by using strategic keywords. 🎯✨

Mastering Paid Social and PPC: A Complete Guide to Boost Your Business

2023-05-25T06:48:28+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

🚀 Boost your business with Paid Social and PPC advertising! 📈 Reach customers faster and more effectively with targeted ads on social media and search engines. 🎯✨

Digital Marketing: The Key to Reaching Customers and Boosting Growth

2023-06-05T14:37:36+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media, Technology & Development|Tags: , , , , , , , |

Digital marketing is essential for reaching customers and driving business growth in the current digital age. A comprehensive digital marketing plan involves employing different components such as email marketing, social media marketing, content marketing, influencer marketing, and search engine marketing. 🌐 📈

A Step-by-Step Guide to Creating a Digital Marketing Plan

2023-05-21T21:09:45+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media, Technology & Development|Tags: , , , , , , , |

🚀 Get ready to conquer the digital world! 🌐 📈 🎉 Get started now and unlock your business's digital potential! Let's make magic happen together. 🌟💼

Release the Monster of Digital Marketing

2023-05-21T21:11:33+10:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, SEO Tutorials, Social Media|Tags: , , , , , , , |

Releasing the monster of digital marketing requires a strategic approach aligned with objectives, targeting the right audience, leveraging engaging content, testing campaigns and staying ahead of the game.

JB’s Digital Update 7th Feb 2023

2023-02-06T16:29:17+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , , , , , , , , , , |

Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.

JB’s Digital Update 17th Jan 2023

2023-01-16T16:44:53+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO|Tags: , , , , , , , , |

AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?

JB’s 2023 Trends and Market Insights

2022-12-08T09:59:27+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

Journalists Accept Bribes To Mention Companies – Google Not Happy

2022-08-13T17:19:32+10:00Categories: SEO News|Tags: , , , , , |

What’s this about? I was pretty much unsurprised by these revelations that numerous dross-content-churn “publications” had writers who took money to mention companies, brands or products. These are one step back from Paid Links (there may have even been some linking involved) and Google is [...]

Google Says Fewer Strong Pages Often Better Than Many Weak Ones

2017-11-18T07:56:20+11:00Categories: SEO News|Tags: , , , |

I'm not surprised John Mueller from Google has weighed in on the page bloat issue with a comment that "often few strong pages > many weak ones". Google would love to have fewer pages to find, crawl, index and rank. It would make Google's life so much more.... efficient. We may be about to have another round of page bloat vs content bloat. Don't forget he said "often". Read this extract from  TWIS SEO News & Updates 10th November 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture

TWIS SEO News & Updates w/e 10th November 2017

2017-11-18T07:29:05+11:00Categories: SEO News, The Week In Search|Tags: , , , , , , , |

I think this week's SEO News & Updates make for good reading. Enjoy the in-depth analysis and insights on the following topics: News Publishers Get New Google Knowledge Panel; Yelp Review Solicitation; You can now tweeeeet 280 characters; Few strong pages better than many weak ones?; No need to disavow links - issue 475; As well as some exceptionally fabulous SEO Bits & Pieces. #SEO #SEONews #KnowledgePanels #Yelp #Reviews #Twitter #ContentStrategy #LinkDisavowal

Google Says Pruning Content Doesn’t Work For Panda

2017-11-01T09:25:55+11:00Categories: SEO News|Tags: , , , , , |

I'm pleased Google has knocked content pruning on its head. It doesn't work for lifting Panda algorithmic filtering due to low quality content. Instead, you should be working on improving your content quality. I've always been against removing content. Glad to know I was right. Read more in this extract from TWIS SEO News & Updates 27th October 2017. #SEO #SEONews #GooglePanda #Content #ContentStrategy #GooglePenalties

Google: How To Deal With Recurring Events

2017-09-10T08:06:34+10:00Categories: SEO News|Tags: , , , |

It's always nice to be right. Although it doesn't happen that often! There have always been lots of discussions around how to deal with recurring events. Plenty of sites just ditch old content, creating new pages for each new version. This is wrong. Read about how to deal with recurring events properly here in this extract from TWIS SEO News & Updates w/e 01 September 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture

Google Topic Tags Surfacing in SERPs

2017-08-19T08:56:26+10:00Categories: SEO|Tags: , , , |

Read this post to find out about Google Topic Tags and how to use them to create a range of content which surfaces for these tags. Contact me to discuss how to build out keyword / topic research properly to design a content strategy which surfaces content in a much broader range of searches. #SEO #SERP #KeywordResearch #ContentStrategy

Digital Things of Interest 09 August 2017

2017-08-09T16:19:57+10:00Categories: Things of Interest|Tags: , , , |

Read these Digital Things of Interest for 09 August 2017, which includes some interesting articles on: - Uber drivers ganging up to beat the algorithms; - King Content goes down the gurgler; - Top-notch content numbers from LinkedIn & BuzzSumo;  - Funny freelancer achievement stickers. #ContentStrategy #ContentMarketing #ArtificialIntelligence #Freelancing

Digital Things of Interest 06 August 2017

2017-08-05T16:31:38+10:00Categories: Things of Interest|Tags: , , , , , |

Read the Digital Things of Interest for 06 August 2017, which includes these terrific tidbits: - A cracking example of great content obliterated by poor design; - AMP deep linking to Apps; - HBR cheerleading AI; - A celebration of the iPhone at 10. #ContentStrategy #AMP #ArtificialIntelligence #UserExperience #iPhone #Apps

Digital Things of Interest 05 August 2017

2017-08-04T16:21:01+10:00Categories: Things of Interest|Tags: , , , , |

Read the Digital Things of Interest for 05 August 2017, which includes these stupendous snippets: - Yet another note for devs about Googlebot and JavaScript; - The EU is on the hunt for a company to monitor Google; - 20 years since the USC ruled on the CDA and gave us a (relatively) open internet; - A silly post about social media posting frequency. #SEO #JavaScript #Google #SocialMedia #ContentStrategy

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