Journalists Accept Bribes To Mention Companies – Google Not Happy I was unsurprised by these revelations that numerous dross-content-churn “publications” had writers who took money to mention companies. These are one step back from Paid Links and Google is not happy about it. Expect some penalties being applied in the near future. Read more and stay tuned to find out in this extract from TWIS SEO News & Updates 8th December 2017. #SEO #SEONews #LinkSpam #PaidLinks #LinkingStrategy #ContentStrategy … Read More
Google Says Fewer Strong Pages Often Better Than Many Weak Ones I’m not surprised John Mueller from Google has weighed in on the page bloat issue with a comment that “often few strong pages > many weak ones”. Google would love to have fewer pages to find, crawl, index and rank. It would make Google’s life so much more…. efficient. We may be about to have another round of page bloat vs content bloat. Don’t forget he said “often”. Read this extract from TWIS SEO News & Updates 10th November 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture … Read More
TWIS SEO News & Updates w/e 10th November 2017 I think this week’s SEO News & Updates make for good reading. Enjoy the in-depth analysis and insights on the following topics: News Publishers Get New Google Knowledge Panel; Yelp Review Solicitation; You can now tweeeeet 280 characters; Few strong pages better than many weak ones?; No need to disavow links – issue 475; As well as some exceptionally fabulous SEO Bits & Pieces. #SEO #SEONews #KnowledgePanels #Yelp #Reviews #Twitter #ContentStrategy #LinkDisavowal … Read More
Google Says Pruning Content Doesn’t Work For Panda I’m pleased Google has knocked content pruning on its head. It doesn’t work for lifting Panda algorithmic filtering due to low quality content. Instead, you should be working on improving your content quality. I’ve always been against removing content. Glad to know I was right. Read more in this extract from TWIS SEO News & Updates 27th October 2017. #SEO #SEONews #GooglePanda #Content #ContentStrategy #GooglePenalties … Read More
Google: How To Deal With Recurring Events It’s always nice to be right. Although it doesn’t happen that often! There have always been lots of discussions around how to deal with recurring events. Plenty of sites just ditch old content, creating new pages for each new version. This is wrong. Read about how to deal with recurring events properly here in this extract from TWIS SEO News & Updates w/e 01 September 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture … Read More
33% Increase in Google Voice Search Languages Click here to read about the significant increase in the number of languages Google Voice Search can now cope with, and how you should be optimising for Voice Search now. Contact me to discuss how to create optimised content for voice queries. #SEO #MobileSearch #VoiceSearch #ContentStrategy … Read More
Google Topic Tags Surfacing in SERPs Read this post to find out about Google Topic Tags and how to use them to create a range of content which surfaces for these tags. Contact me to discuss how to build out keyword / topic research properly to design a content strategy which surfaces content in a much broader range of searches. #SEO #SERP #KeywordResearch #ContentStrategy … Read More
Digital Things of Interest 09 August 2017 Read these Digital Things of Interest for 09 August 2017, which includes some interesting articles on: – Uber drivers ganging up to beat the algorithms; – King Content goes down the gurgler; – Top-notch content numbers from LinkedIn & BuzzSumo; – Funny freelancer achievement stickers. #ContentStrategy #ContentMarketing #ArtificialIntelligence #Freelancing … Read More
Digital Things of Interest 06 August 2017 Read the Digital Things of Interest for 06 August 2017, which includes these terrific tidbits: – A cracking example of great content obliterated by poor design; – AMP deep linking to Apps; – HBR cheerleading AI; – A celebration of the iPhone at 10. #ContentStrategy #AMP #ArtificialIntelligence #UserExperience #iPhone #Apps … Read More
Digital Things of Interest 05 August 2017 Read the Digital Things of Interest for 05 August 2017, which includes these stupendous snippets: – Yet another note for devs about Googlebot and JavaScript; – The EU is on the hunt for a company to monitor Google; – 20 years since the USC ruled on the CDA and gave us a (relatively) open internet; – A silly post about social media posting frequency. #SEO #JavaScript #Google #SocialMedia #ContentStrategy … Read More
Digital Things of Interest 30 July 2017 Read these Digital Things of Interest for 30 July 2017, which includes: – Twitter thinking about fake news flag; – Complaints about how the web looks; – Sad story of woman shooting boyfriend for YouTube fame; – An poor bit of Content Strategy advice from Distilled. #ContentStrategy #UserExperience #Twitter #FakeNews #YouTube … Read More
Digital ToI 25 July 2017 Read the Digital Things of Interest for 25 July 2017, which includes: – HBR discussing using stories to highlight your purpose. – The rise and fall of Firewire – nearly tech. – Time saving social media keyboard shortcuts. – An amusing Dilbert cartoon. #ContentStrategy #DigitalTechnology #SocialMedia … Read More
No Featured Snippets In Google Search Console In this free thought-piece, you can read actionable insights into the reasons for Google not surfacing Featured Snippet Data in Google Search Console. You can find this data in other ways, and whether you should be targeting Featured Snippets in the first place, is still up for debate. Click the link to read. #SEO #FeaturedSnippets #GoogleSearchConsole #ContentStrategy… Read More
SEO Success 2017 Periodic Table Released Take a moment to read this free thought-piece, with actionable insights from the release of the Periodic Table of SEO Success Factors 2017 and the ways you can use it to improve or tweak your SEO Strategy. #SEO #SEOStrategy #ContentStrategy #TechnicalSEO… Read More
Google Update 17th May 2017 Read actionable insights and an update on the Google Update 17th May 2017 and how low quality content and overly aggressive advertising may have caused ranking drops. #SEO #GoogleUpdates #ContentStrategy #ContentQuality… Read More
The Week In Search w/e 12 May 2017 Read the 5 most important updates to SEO for w/e 12 May 2017: Pages Ranking for 1000+ Keywords; BrightEdge / SearchMetrics Patent Dispute; Adding Video Does Not Assist Rankings; Events Debut on US Mobile; How Google Crawls 404s; and a number of other interesting bits and pieces. #OrganicSERPs #Googlebot #ContentStrategy #StructuredData #Patents… Read More
Basic SEO Guide Basic SEO Guide – An Introduction This is the primary page in the Basic SEO Guide section. The guides introduce basic elements of a successful SEO campaign and links to explanations of the fundamentals. #SEOGuides #SEOStrategy #WebsiteStrategy #ContentStrategy… Read More
Basic Page Inclusions & Structure Basic Page Inclusions & Structure – An Introduction The ideal with any page is to provide enough valuable information in the basic page inclusions to satisfy the user’s initial query and guide them to the next part of their journey (research / comparison / action). The user should not need to go back to Google… Read More
Basic Content Planning Basic Content Planning – An Introduction Basic content planning is an important step in delivering your SEO web project to desired outcomes. Ranging from understanding the prospective user, understanding where they may be on their own user journey, and just plain writing down the topics you need to talk about and how to structure it:… Read More
Basic Body Content Basic Body Content Writing, or creating basic body content for SEO is a relatively straight-forward process – providing you are aware of a framework to use. These days content creation is much less about such horrors as keyword density and much more about creating useful content for the user. #SEOGuides #SEOStrategy #ContentStrategy #ContentPlanning… Read More