Content Strategy

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All content tagged as being related to Content Strategy – how to go about strategising the type of content you need to build. #ContentStrategy

JB’s Digital Update 17th Jan 2023

2023-01-16T16:44:53+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO|Tags: , , , , , , , , |

AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?

JB’s 2023 Trends and Market Insights

2022-12-08T09:59:27+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

Journalists Accept Bribes To Mention Companies – Google Not Happy

2022-08-13T17:19:32+10:00Categories: SEO News|Tags: , , , , , |

What’s this about? I was pretty much unsurprised by these revelations that numerous dross-content-churn “publications” had writers who took money to mention companies, brands or products. These are one step back from Paid Links (there may have even been some linking involved) and Google is [...]

Google Says Fewer Strong Pages Often Better Than Many Weak Ones

2017-11-18T07:56:20+11:00Categories: SEO News|Tags: , , , |

I'm not surprised John Mueller from Google has weighed in on the page bloat issue with a comment that "often few strong pages > many weak ones". Google would love to have fewer pages to find, crawl, index and rank. It would make Google's life so much more.... efficient. We may be about to have another round of page bloat vs content bloat. Don't forget he said "often". Read this extract from  TWIS SEO News & Updates 10th November 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture

TWIS SEO News & Updates w/e 10th November 2017

2017-11-18T07:29:05+11:00Categories: SEO News, The Week In Search|Tags: , , , , , , , |

I think this week's SEO News & Updates make for good reading. Enjoy the in-depth analysis and insights on the following topics: News Publishers Get New Google Knowledge Panel; Yelp Review Solicitation; You can now tweeeeet 280 characters; Few strong pages better than many weak ones?; No need to disavow links - issue 475; As well as some exceptionally fabulous SEO Bits & Pieces. #SEO #SEONews #KnowledgePanels #Yelp #Reviews #Twitter #ContentStrategy #LinkDisavowal

Google Says Pruning Content Doesn’t Work For Panda

2017-11-01T09:25:55+11:00Categories: SEO News|Tags: , , , , , |

I'm pleased Google has knocked content pruning on its head. It doesn't work for lifting Panda algorithmic filtering due to low quality content. Instead, you should be working on improving your content quality. I've always been against removing content. Glad to know I was right. Read more in this extract from TWIS SEO News & Updates 27th October 2017. #SEO #SEONews #GooglePanda #Content #ContentStrategy #GooglePenalties

Google: How To Deal With Recurring Events

2017-09-10T08:06:34+10:00Categories: SEO News|Tags: , , , |

It's always nice to be right. Although it doesn't happen that often! There have always been lots of discussions around how to deal with recurring events. Plenty of sites just ditch old content, creating new pages for each new version. This is wrong. Read about how to deal with recurring events properly here in this extract from TWIS SEO News & Updates w/e 01 September 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture

Google Topic Tags Surfacing in SERPs

2017-08-19T08:56:26+10:00Categories: SEO|Tags: , , , |

Read this post to find out about Google Topic Tags and how to use them to create a range of content which surfaces for these tags. Contact me to discuss how to build out keyword / topic research properly to design a content strategy which surfaces content in a much broader range of searches. #SEO #SERP #KeywordResearch #ContentStrategy

Digital Things of Interest 09 August 2017

2017-08-09T16:19:57+10:00Categories: Things of Interest|Tags: , , , |

Read these Digital Things of Interest for 09 August 2017, which includes some interesting articles on: - Uber drivers ganging up to beat the algorithms; - King Content goes down the gurgler; - Top-notch content numbers from LinkedIn & BuzzSumo;  - Funny freelancer achievement stickers. #ContentStrategy #ContentMarketing #ArtificialIntelligence #Freelancing

Digital Things of Interest 06 August 2017

2017-08-05T16:31:38+10:00Categories: Things of Interest|Tags: , , , , , |

Read the Digital Things of Interest for 06 August 2017, which includes these terrific tidbits: - A cracking example of great content obliterated by poor design; - AMP deep linking to Apps; - HBR cheerleading AI; - A celebration of the iPhone at 10. #ContentStrategy #AMP #ArtificialIntelligence #UserExperience #iPhone #Apps

Digital Things of Interest 05 August 2017

2017-08-04T16:21:01+10:00Categories: Things of Interest|Tags: , , , , |

Read the Digital Things of Interest for 05 August 2017, which includes these stupendous snippets: - Yet another note for devs about Googlebot and JavaScript; - The EU is on the hunt for a company to monitor Google; - 20 years since the USC ruled on the CDA and gave us a (relatively) open internet; - A silly post about social media posting frequency. #SEO #JavaScript #Google #SocialMedia #ContentStrategy

Digital Things of Interest 30 July 2017

2017-08-01T09:08:57+10:00Categories: Things of Interest|Tags: , , , , |

Read these Digital Things of Interest for 30 July 2017, which includes: - Twitter thinking about fake news flag; - Complaints about how the web looks; - Sad story of woman shooting boyfriend for YouTube fame; - An poor bit of Content Strategy advice from Distilled. #ContentStrategy #UserExperience #Twitter #FakeNews #YouTube

Mobile First Index: Hidden Content will be fine says Google

2018-11-13T15:30:25+11:00Categories: SEO, SEO News, Technology & Development|Tags: , , , , , |

Google has claimed that hidden content will be fine under the looming Mobile First Index. I can't see it working for search rankings, but, as I say in this post, if that is the case, then welcome to spam land. If you would like to discuss ways to check your website and get it Mobile First ready, then please feel free to contact me. #SEO #MobileFirst #MobileStrategy

SEO News & Updates: TWIS w/e 07 July 2017

2018-11-13T14:57:45+11:00Categories: SEO, SEO News, The Week In Search|Tags: , , , , , , , , , , |

There's a bunch of interesting SEO news covered in TWIS w/e 07 July 2017. Not many specific updates, but some entertaining thoughts, opinions, and some slightly daft questions from webmasters. You should read it to find out more about these topics:  - New Adsense Native Ads Potentially Breach Webmaster Guidelines; - Why is LinkSpam Being Ignored?; - Mobile First Staged Rollout; - Google Posts Not Quite Ready; - Hidden Content "Fine" in Mobile First; - As well as some remarkably riveting Bits & Pieces. #SEO #GoogleAdsense #MobileFirst #LinkSpam #GooglePosts

Mobile First Index: Align Your Mobile & Desktop Sites

2018-11-12T13:20:00+11:00Categories: SEO, SEO Tutorials|Tags: , , , , , , , |

Find out the reasons why you should get your Mobile and Desktop Sites Aligned Now in this post. It is becoming critical that your sites are adjusted to the Mobile First Index before it launches. It could seriously impact your web business. #SEO #MobileFirst #MobileSearch #MobileStrategy

Featured Snippets Not In Google Search Console

2018-11-12T13:02:55+11:00Categories: SEO|Tags: , , , , |

In this free thought-piece, you can read actionable insights into the reasons for Google not surfacing Featured Snippet Data in Google Search Console. You can find this data in other ways, and whether you should be targeting Featured Snippets in the first place, is still up for debate. Click the link to read. #SEO #FeaturedSnippets #GoogleSearchConsole #ContentStrategy

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