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All content tagged as being related to Conversions and related topics.

JB’s 2023 Trends and Market Insights

2022-12-08T09:59:27+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

What’s the best social platform for your products & services?

2022-12-08T09:36:23+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, Social Media|Tags: , , , , , , , , , , , |

As another year draws to a frantic close, it tends to be a time of reflection as well as (in)digestion. So, in that vein, I’m asking: What’s the best social media platform you’ve used so far to promote your products & services? Which platform topped your list for 2022? Will it be the same for 2023? Let me know your thoughts!

Direct Bookings Now Available Through Google My Business

2017-11-03T09:51:34+11:00Categories: SEO News|Tags: , , , , |

Although frustrating that this is US only, local businesses being able to take bookings direct from search is fantastic. This means local businesses can take at least 1 or 2 clicks out of the funnel, which almost always improves revenue and conversions. Hopefully, it'll go global soon. Read this extract from TWIS SEO News & Updates 27 October 2017. #SEO #SEONews #GoogleMyBusiness #Revenue #Conversions

Google Launches Mobile Payments

2017-11-03T09:24:06+11:00Categories: SEO News|Tags: , , , , , |

At long last, Google is getting in on the Mobile Payment action to make our lives easier, and to enable us to buy more stuff, lifting revenue & conversions on the way hopefully. This will work across Android and Chrome and is similar to Apple Pay & Samsung Pay. Unfortunately many retailers and still make purchases difficult to transact via your mobile device - too many form fields! Read this extract from TWIS SEO News & Updates 27 October 2017. #SEO #SEONews #Google #Mobile #Revenue #Conversions

Google My Business Sneaks Out Action URLs

2017-08-18T11:39:54+10:00Categories: SEO|Tags: , , , |

Read about how Google My Business has quietly sneaked out action URLs into the GMB dashboard, and find out what the actions you can add are, and how to add them to your Google My Business listing. Contact me to discuss implementation of this potential conversion-driving conversion feature for your business. #SEO #GoogleMyBusiness #LocalSEO #Conversions

Digital Things of Interest 16 August 2017

2017-08-17T17:20:55+10:00Categories: Digital Marketing, Social Media, Things of Interest|Tags: , , , , , |

Read these Digital Things of Interest for 16 August 2017, which includes: - Facebook acquiring a German video specialist, possibly for AR; - Snippets from Deloitte's Mobile Consumer Survey; - How a Single Word Drove 161% CTR improvement; - News that IoT smart locks have been borked by an OTA update. Oops. #Facebook #MobilePhones #Conversions #IOT #AugmentedReality #GrowthHacking

Digital Things of Interest 10 August 2017

2017-08-10T15:13:37+10:00Categories: Digital Marketing, SEO, Social Media|Tags: , , , , , |

Read these Digital Things of Interest for 10 August 2017, which includes: - Duolingo's A/B testing & growth-hacking; - Colour combos in rich, glorious, erm, colour; - Twitter testing cheap & cheerful ad packages; - Programmatic dragged through the mud once again. #GrowthHacking #Conversions #UserExperience #Twitter #Programmatic #DigitalMarketing

Digital Things of Interest 07 August 2017

2017-08-07T15:37:28+10:00Categories: Things of Interest|Tags: , , , , , |

Read these Digital Things of Interest for 07 August 2017, which includes: - Apple hiring mappers - hope they get it right this time; - PWA vs Native Apps (PWA all the way, let's hope); - Email Whaling - things you didn't know you didn't know; - Big infographic about colour, psychology and the web, and I mean big. #Apple #PWA #Apps #UserExperience #WebDesign #Conversions

Digital Things of Interest 01 August 2017

2017-07-31T11:30:02+10:00Categories: Things of Interest|Tags: , , , , , |

Read these Digital Things of Interest for 01 August 2017, which includes: - 3 mistakes people make with CTA buttons, from Gill Andrews; - The news that Google Photos 3 is out, and it's sharing your pics automatically; - 6 mistakes people commonly make with CRO; - Adobe catches up with the world and realises mobile experiences aren't all that hot. #DigitalMarketing #Conversions #CRO #MobileFirst #UserExperience #GooglePhotos

Google Posts Not Quite Ready

2018-11-13T15:38:16+11:00Categories: SEO, SEO News|Tags: , , , , , , , |

Google Posts is a bit of a disappointment. It looked good, but appears to have been released in Not Quite Ready state. Read about the things that didn't make it to the production release, making Google Posts "meh", in its current state. If you would like to discuss whether you should be using Google Posts and how to take advantage of its current functionality, please feel free to contact me. #SEO #GooglePosts #GoogleMyBusiness #ProjectManagement

Google Test My Site Tool Updated

2018-11-13T14:55:02+11:00Categories: SEO, SEO Tools|Tags: , , , , , , , |

Find out about the latest updates to Google's Test My Site Tool in this post. It's a link / email magnet, but it does have some handy and redeeming features. If you would like to discuss the ways page speed could impact your web business, and improve traffic and conversions, please feel free to contact me. #SEO #MobileFirst #PageSpeed #TechnicalSEO

SEO News: TWIS Update w/e 26 May 2017

2018-11-01T09:22:23+11:00Categories: SEO, SEO News, The Week In Search|Tags: , , , , , , , , |

Read the TWIS SEO Update w/e 26th May 2017: - Google Warning About Spammy Article Links; - An Update to the Google Update of 17th May; - A study showing Yelp Converts Better than Google or Facebook; - AMP seriously speeding up pages and ads; - Information about SEO Over Optimisation; - And some exceptionally interesting Bits and Pieces. #SEO #LinkBuilding #GoogleUpdates #Conversions #AMP

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