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JB’s Digital Update 12th September 2023

Dianne Krizzel Torres2023-09-13T15:16:54+10:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Advertising, content pruning, Content Strategy, Cookies, Data Privacy, digital transformation, Dodgy stats, EAT, eCommerce, EEAT, genZ, Google Ads, Google Chrome, Information Architecture, online shopping, pmax, ppc, search, search quality, SEO, TikTok, URLs|

In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!

JB’s Digital Update 15th Nov 2022

Jeremy Beckett2022-11-15T17:34:55+11:00Categories: Analytics & Performance, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: Back Link Profile, Cookies, External Links, Instagram, Paid Social Media, YouTube|

YouTube's Goldilocks meet old, crusty, and external links, and cookies in this week's exciting episode of JB's Digital Update. Oh, and Instagram opens up a new ad spot. All good stuff, valiantly explained by your hero: me.

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