Customer Retention

How Your Google Reviews Are Costing You Customers Without You Knowing

Jeremy Beckett2026-05-28T09:43:58+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, SEO|Tags: Brand Management, Customer Engagement, Customer Retention, Google Business Profile, Google Reviews, Local SEO, Review Management|

87% of people read reviews before choosing a local business. But most businesses have no idea what buyers are actually looking for when they read them - and it is not just the star rating.

Email & CRM in 2026: The Quiet Competitive Advantage

Jeremy Beckett2026-05-28T10:06:09+10:00Categories: Digital Marketing & Strategy, Email & Customer Relations, Virtual Chief Marketing Officer|Tags: CRM Strategy, Customer Relations, Customer Retention, Digital Trends 2026, Email Marketing, Email Personalisation, Email Segmentation, First-Party Data, Lifecycle Marketing, Owned Media|

Email did not survive every platform shift by accident. It survived because it is owned. In 2026, as algorithms change and acquisition costs rise, email and CRM systems have quietly become the most dependable and strategically important part of the digital stack.