All content tagged as being related to Data Privacy and related topics.
In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!
This week: Google doesn’t shut something down for once; X, TikTok and Meta do surprising things; Google Business gets shown a bit of love; Generative Search gives some crumbs of exposure for its content-pilfering; and YouTube releases some interesting research which says (shock) people love video. Charming, exciting and annoying all in one handy readable post. Read on and enjoy.
This week all manner of excitement unleashed itself on Twitter / X / X-TAFKAT as it rebranded itself in a very janky manner - this will be a case study in future years; Google, FB and others had recession-defying ad revenue increases; TikTok is muscling in on text, Google Ads is pushing us inexorably towards Performance Max campaigns, and I go on a bit of a rant about the idiocy of email open rates. Fun!
I'm back after a small slice of life getting in the way with another exciting instalment from the coal face of Digital Marketing. In today's exciting episode Google mutters about ways to cope with no cookies and privacy, there's a very long post on language models, some email tips, Facebook waking up and smelling the AI and Google still banging on about PageSpeed. Right. Click the link to read and let's get into it.
AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?
I want to help people deal with the upcoming Google Chrome update. If your website is served on HTTP, you need to ensure it is served via HTTPS by October 17th 2017. Google Chrome v62 will mark URLs served via HTTP as "Not Secure" when a user enters data into a form. In Incognito mode, the URL will be marked as Not Secure when the page is loaded. This will affect your website's conversions, revenue and lower the user's trust in your brand / site / service / product. #SEO #HTTPS #Redirects #SiteMigrations #WebsiteSecurity #DataPrivacy
Read these Digital Things of Interest for 24 August 2017, which includes the following fabulous foibles: - Shocking news the people will give up their privacy for a slice of pizza; - The revelation that Amazon basically owns Seattle; - A geeky look at the UX design of the credit card payment form; - Facebook adding publisher logos to news links to combat fake news. #SocialMedia #Facebook #FakeNews #DataPrivacy #Amazon #UX #WebDesign
Click to read these Digital Things of Interest for 21 August 2017, which includes: - A nifty e-paper tablet nearing production; - Push notifications can increase engagement, or drive users wild; - GDPR is going to be big - for users and advertisers; - The $$$ outcomes of a whole heap of big tech IPOs. #DigitalTechnology #DigitalMarketing #AppStrategy #DataPrivacy #GDPR
Read these Digital Things of Interest for 15 August 2017, which includes the following great gems of information: - Plandids taking over Instagram; - Thoughts on a PageSpeed preso from Google; - How to detect if numbers are random; - Roomba could sell maps of your home; #Instagram #SocialMedia #PageSpeed #KnowYourNumbers #DataPrivacy
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