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All content tagged as being related to Digital Marketing and related topics.

JB’s Digital Update 13th Dec 2022

2022-12-14T10:56:03+11:00Categories: Digital Marketing, JB's Digital Update, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

This week's digital update is a cornucopia of tech releases from the majors, a big Google update, and more entertaining Twitter shenanigans. All in delightfully tasteful seasonal wrapping and commentated by JB.

JB’s 2023 Trends and Market Insights

2022-12-08T09:59:27+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

What’s the best social platform for your products & services?

2022-12-08T09:36:23+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, Social Media|Tags: , , , , , , , , , , , |

As another year draws to a frantic close, it tends to be a time of reflection as well as (in)digestion. So, in that vein, I’m asking: What’s the best social media platform you’ve used so far to promote your products & services? Which platform topped your list for 2022? Will it be the same for 2023? Let me know your thoughts!

Digital Things of Interest 29 August 2017

2017-08-29T16:19:57+10:00Categories: Digital Marketing, Social Media, Things of Interest|Tags: , , , , , |

Read these Digital Things of Interest for 29 August 2017, which includes these exciting entities: - Even Big Corp PLC makes horrendous marketing and data mistakes; - Too much fake news on social media makes your eyes bleed* ; - Fun advice for newbie designers (wear a shirt, just once); - I ghosted my ex - bit of a tale this one. - * Honest, it does! #BigData #DigitalMarketing #FakeNews #SocialMedia #WebDesign #ModernLife

Facebook is Dead

2017-08-29T15:46:57+10:00Categories: Digital Marketing, Social Media|Tags: , , , , , |

Facebook may not know it yet, but it is dead. It's the condemned man; it's the walking dead; it's plugged in to the machine that goes bing. It's only just started having a little thrash around as the rage against the dying of the light starts to simmer, but if you look closely, you can see the signs. Unless there is a miracle cure, Facebook will not be here by the end of the 2020s, maybe the mid-2020s, possibly even the early 2020s. Web declines have historically been precipitous, swift and terminal. Read why Facebook is dead now. #Facebook #SocialMedia #Instagram #NewsFeed #Innovation #DigitalMarketing

Digital Things of Interest 23 August 2017

2017-08-23T11:53:55+10:00Categories: Digital Marketing, Social Media, Technology & Development, Things of Interest|Tags: , , , , |

Read these Digital Things of Interest for 23 August 2017, which includes the following enlightening exhibits: - A report on how Earned Media drives lead gen and consumer trust ; - Notes on Twist a new comms and collaboration app from the makers; - Interesting reading on when your brain peaks at learning and applying knowledge; - News that Facebook is starting to deal with video spam. #DigitalMarketing #Productivity #Facebook #FacebookVideo #Learning

Digital Things of Interest 22 August 2017

2017-08-22T11:47:53+10:00Categories: Digital Marketing, Social Media, Things of Interest|Tags: , , , , , |

Click to read these Digital Things of Interest for 22 August 2017, which includes: - The rise of fraud in influencer marketing; - Fairfax Media's new commercial digital strategy; - A quick look at some dangerous digital design trends; - 5 productivity tips from proper procrastinators #DigitalMarketing #SocialMedia #InfluencerMarketing #AdStrategy #WebDesign #ProjectManagement

Digital Things of Interest 21 August 2017

2017-08-21T16:01:42+10:00Categories: Things of Interest|Tags: , , , , |

Click to read these Digital Things of Interest for 21 August 2017, which includes: - A nifty e-paper tablet nearing production; - Push notifications can increase engagement, or drive users wild; - GDPR is going to be big - for users and advertisers; - The $$$ outcomes of a whole heap of big tech IPOs. #DigitalTechnology #DigitalMarketing #AppStrategy #DataPrivacy #GDPR

Digital Things of Interest 10 August 2017

2017-08-10T15:13:37+10:00Categories: Digital Marketing, SEO, Social Media|Tags: , , , , , |

Read these Digital Things of Interest for 10 August 2017, which includes: - Duolingo's A/B testing & growth-hacking; - Colour combos in rich, glorious, erm, colour; - Twitter testing cheap & cheerful ad packages; - Programmatic dragged through the mud once again. #GrowthHacking #Conversions #UserExperience #Twitter #Programmatic #DigitalMarketing

Digital Things of Interest 08 August 2017

2017-08-08T14:58:30+10:00Categories: Digital Marketing, Social Media, Things of Interest|Tags: , , , , , |

Read the Digital Things of Interest for 08 August 2017, which includes digital news, a study and a how-to guide - mainly across social media and content marketing today: - Facebook using PageSpeed as part of the Newsfeed algo; - A how to article on beating the NewsFeed algo; - A study from Buffer across 16 million social media posts;  - *That* Google engineer has been fired. #Facebook #SocialMedia #DigitalMarketing #ContentMarketing #NewsFeed #PageSpeed

Digital Things of Interest 03 August 2017

2017-08-03T14:45:55+10:00Categories: Digital Marketing, Social Media, Things of Interest|Tags: , , , , , , , |

Read these Digital Things of Interest for 03 August 2017, which includes: - Android dev releases have Chrome's ad-blocker installed. - Apple ditches Nano & Shuffle. - The sad, sad tale of Winamp's journey to oblivion. - Facebook advertisers are paying to promote news stories which mention their brand. #AdBlocking #GoogleChrome #Apple #MusicPlayers #Facebook #DigitalMarketing #NewsFeed #Android

Digital Things of Interest 01 August 2017

2017-07-31T11:30:02+10:00Categories: Things of Interest|Tags: , , , , , |

Read these Digital Things of Interest for 01 August 2017, which includes: - 3 mistakes people make with CTA buttons, from Gill Andrews; - The news that Google Photos 3 is out, and it's sharing your pics automatically; - 6 mistakes people commonly make with CRO; - Adobe catches up with the world and realises mobile experiences aren't all that hot. #DigitalMarketing #Conversions #CRO #MobileFirst #UserExperience #GooglePhotos

Digital Things of Interest 31 July 2017

2017-07-31T11:18:14+10:00Categories: Things of Interest|Tags: , , , , |

Read these Digital Things of Interest for 31 July 2017, which includes: - 5 digital trends you should be on top of;  - A nice piece about using eye tracking to aid design; - The news that Volvo self-driving cars are confused by kangaroos. Like the rest of us then; - BuzzSumo's massive social media headline analysis. Self-fulfilling, or what? #DigitalMarketing #SocialMedia #UserExperience #WebDesign #AutonomousDriving

Adsense Bans Pop Ups & Pop Unders

2018-11-13T15:26:07+11:00Categories: Digital Marketing|Tags: , , , |

Google Adsense is banning ads from appearing on pop ups and pop unders. They are also banning Adsense entirely from being served on sites which use pop unders. Good. Read more about it here. If you would like to discuss ways these changes to Google Adsense could impact your web business, please feel free to contact me. #GoogleAdsense #DigitalMarketing #AdStrategy #Revenue

Facebook Messenger Ads Released

2018-11-13T15:12:34+11:00Categories: Digital Marketing, Social Media|Tags: , , , , , , , , |

Facebook is about to infuse Messenger with ads. There will be three types which will be available to all advertisers, and which cannot be blocked by users. You can read about the details of these ads in this post. If you would like to discuss ways Facebook Messenger Ads could impact your web business, please feel free to contact me. #Facebook #FacebookMessenger #DigitalMarketing #AdBlocking

SEO News & Updates: TWIS w/e 14 July 2017

2018-11-13T15:07:03+11:00Categories: Digital Marketing, SEO, Social Media, The Week In Search|Tags: , , , , , , , , |

There have been a few big shifts in the wider world of Digital Marketing to read about and digest, even if major SEO News & Updates are a bit thin on the ground this week: - Facebook Pushing Ads into Messenger; - Millennials Are Making Voice Device Purchases; - Google AdSense Bans Pop Ups & Pop Unders; - Google Local US Showing Menu Tab for Restaurants; - Twitter Apps Linking to AMP URLs; - As well as some inspirationally informative Bits & Pieces. #SEO #DigitalMarketing #FacebookMessenger #VoiceSearch #GoogleAdsense #GoogleLocal #AMP

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