Digital Things of Interest 29 August 2017 Read these Digital Things of Interest for 29 August 2017, which includes these exciting entities: – Even Big Corp PLC makes horrendous marketing and data mistakes; – Too much fake news on social media makes your eyes bleed* ; – Fun advice for newbie designers (wear a shirt, just once); – I ghosted my ex – bit of a tale this one. – * Honest, it does! #BigData #DigitalMarketing #FakeNews #SocialMedia #WebDesign #ModernLife … Read More
Facebook is Dead Facebook may not know it yet, but it is dead. It’s the condemned man; it’s the walking dead; it’s plugged in to the machine that goes bing. It’s only just started having a little thrash around as the rage against the dying of the light starts to simmer, but if you look closely, you can see the signs. Unless there is a miracle cure, Facebook will not be here by the end of the 2020s, maybe the mid-2020s, possibly even the early 2020s. Web declines have historically been precipitous, swift and terminal. Read why Facebook is dead now. #Facebook #SocialMedia #Instagram #NewsFeed #Innovation #DigitalMarketing … Read More
Digital Things of Interest 23 August 2017 Read these Digital Things of Interest for 23 August 2017, which includes the following enlightening exhibits: – A report on how Earned Media drives lead gen and consumer trust ; – Notes on Twist a new comms and collaboration app from the makers; – Interesting reading on when your brain peaks at learning and applying knowledge; – News that Facebook is starting to deal with video spam. #DigitalMarketing #Productivity #Facebook #FacebookVideo #Learning … Read More
Digital Things of Interest 22 August 2017 Click to read these Digital Things of Interest for 22 August 2017, which includes: – The rise of fraud in influencer marketing; – Fairfax Media’s new commercial digital strategy; – A quick look at some dangerous digital design trends; – 5 productivity tips from proper procrastinators #DigitalMarketing #SocialMedia #InfluencerMarketing #AdStrategy #WebDesign #ProjectManagement … Read More
Digital Things of Interest 21 August 2017 Click to read these Digital Things of Interest for 21 August 2017, which includes: – A nifty e-paper tablet nearing production; – Push notifications can increase engagement, or drive users wild; – GDPR is going to be big – for users and advertisers; – The $$$ outcomes of a whole heap of big tech IPOs. #DigitalTechnology #DigitalMarketing #AppStrategy #DataPrivacy #GDPR … Read More
Digital Things of Interest 10 August 2017 Read these Digital Things of Interest for 10 August 2017, which includes: – Duolingo’s A/B testing & growth-hacking; – Colour combos in rich, glorious, erm, colour; – Twitter testing cheap & cheerful ad packages; – Programmatic dragged through the mud once again. #GrowthHacking #Conversions #UserExperience #Twitter #Programmatic #DigitalMarketing … Read More
Digital Things of Interest 08 August 2017 Read the Digital Things of Interest for 08 August 2017, which includes digital news, a study and a how-to guide – mainly across social media and content marketing today: – Facebook using PageSpeed as part of the Newsfeed algo; – A how to article on beating the NewsFeed algo; – A study from Buffer across 16 million social media posts; – *That* Google engineer has been fired. #Facebook #SocialMedia #DigitalMarketing #ContentMarketing #NewsFeed #PageSpeed … Read More
Digital Things of Interest 03 August 2017 Read these Digital Things of Interest for 03 August 2017, which includes: – Android dev releases have Chrome’s ad-blocker installed. – Apple ditches Nano & Shuffle. – The sad, sad tale of Winamp’s journey to oblivion. – Facebook advertisers are paying to promote news stories which mention their brand. #AdBlocking #GoogleChrome #Apple #MusicPlayers #Facebook #DigitalMarketing #NewsFeed #Android … Read More
Digital Things of Interest 01 August 2017 Read these Digital Things of Interest for 01 August 2017, which includes: – 3 mistakes people make with CTA buttons, from Gill Andrews; – The news that Google Photos 3 is out, and it’s sharing your pics automatically; – 6 mistakes people commonly make with CRO; – Adobe catches up with the world and realises mobile experiences aren’t all that hot. #DigitalMarketing #Conversions #CRO #MobileFirst #UserExperience #GooglePhotos … Read More
Digital Things of Interest 31 July 2017 Read these Digital Things of Interest for 31 July 2017, which includes: – 5 digital trends you should be on top of; – A nice piece about using eye tracking to aid design; – The news that Volvo self-driving cars are confused by kangaroos. Like the rest of us then; – BuzzSumo’s massive social media headline analysis. Self-fulfilling, or what? #DigitalMarketing #SocialMedia #UserExperience #WebDesign #AutonomousDriving … Read More
Digital Things of Interest 27 July 2017 Read these Digital Things of Interest for 27 July 2017, which includes: – Excellent reasoning for using one persona per project; – A great look into mobile phone keyboard design; – Dallas getting rid of parking lots for parks; – How your undies can affect your servers; #DigitalMarketing #UserExperience #DigitalTechnology … Read More
Adsense Bans Pop Ups & Pop Unders Google Adsense is banning ads from appearing on pop ups and pop unders. They are also banning Adsense entirely from being served on sites which use pop unders. Good. Read more about it here. If you would like to discuss ways these changes to Google Adsense could impact your web business, please feel free to contact me. #GoogleAdsense #DigitalMarketing #AdStrategy #Revenue … Read More
Facebook Releasing Messenger Ads Facebook is about to infuse Messenger with ads. There will be three types which will be available to all advertisers, and which cannot be blocked by users. You can read about the details of these ads in this post. If you would like to discuss ways Facebook Messenger Ads could impact your web business, please feel free to contact me. #Facebook #FacebookMessenger #DigitalMarketing #AdBlocking … Read More
TWIS SEO News & Updates w/e 14 July 2017 There have been a few big shifts in the wider world of Digital Marketing to read about and digest, even if major SEO News & Updates are a bit thin on the ground this week: – Facebook Pushing Ads into Messenger; – Millennials Are Making Voice Device Purchases; – Google AdSense Bans Pop Ups & Pop Unders; – Google Local US Showing Menu Tab for Restaurants; – Twitter Apps Linking to AMP URLs; – As well as some inspirationally informative Bits & Pieces. #SEO #DigitalMarketing #FacebookMessenger #VoiceSearch #GoogleAdsense #GoogleLocal #AMP … Read More
Google Fined €2.4bn by EU for Anti Competitive Google Shopping Service Read about the implications of EU fining Google for anti-competitive behaviour in surfacing its paid-for Google Shopping service ahead of other search results. #Google #GoogleShopping #OrganicSERPs #DigitalMarketing #EUFine… Read More