eCommerce Related Content - Belmore Digital: Expert SEO & Digital Marketing Consulting

Your Business’s Digital Storefront: The Importance of Having a Website

Dianne Krizzel Torres2023-09-20T05:32:49+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: Conversions, Digital Marketing, eCommerce, Google, Marketing Budgets, online presence, Paid Social Media, ppc, SEO, SERP, Social Media, Web Dev|

💡 In the digital age, having a website isn't just an option – it's a must. Without a website, you are missing out on a large portion of potential customers who are searching for products and services online. 🌐

JB’s Digital Update 26th September 2023

Dianne Krizzel Torres2023-09-25T20:53:50+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & CRM, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer|Tags: analytics, bots, Business Pages, Checkout, Conversions, eCommerce, GA4, Google, Google Analytics, Meta, PathToPurchase, Pay-to-Play, Search Rankings, Search Results, SEO, SERP, Twitter, universal analytics, Verification, Xitter|

It’s all money, money, money this week with X and Meta going pay-to-play in different ways; Google upsetting some people with auto GA4 setup before bringing it home with a handy ecommerce report; and finally some useful insights on Landing Page Optimisation from the Think with Google team, just in time for the Spending Season. Good stuff to read / watch / listen to. Check it out now.

JB’s Digital Update 12th September 2023

Dianne Krizzel Torres2023-09-13T15:16:54+10:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Advertising, content pruning, Content Strategy, Cookies, Data Privacy, digital transformation, Dodgy stats, EAT, eCommerce, EEAT, genZ, Google Ads, Google Chrome, Information Architecture, online shopping, pmax, ppc, search, search quality, SEO, TikTok, URLs|

In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!

JB’s Digital Update 15th August 2023

Dianne Krizzel Torres2023-08-14T20:24:10+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: AI, campaign management, ChatGPT, Content creator, content pruning, copyright, Crawling, eCommerce, FAQ, GA4, Google, Google Ads, Google Analytics, Performance Max, robots, schema, SERP, Structured Data, Web Spam|

This week turned into a bit of an AI-Google fest, blathering on about the challenges of controlling AI access to your hard-crafted content, vs Google wanting full access. There are also changes to FAQ & How To's on the SERP, presumably due to spam, some sage advice re content pruning, and a good guide to AI-driven PMax Google Ads campaigns. Read it and educate yourself ;-)

JB’s Digital Update 13th June 2023

Jeremy Beckett2023-06-12T11:13:07+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, Social Media, Technology & Development|Tags: Advertising, Apple, Artificial Intelligence, Augmented Reality, Bing Ads, eCommerce, GA4, Google Ads, Google Analytics, LinkedIn, TikTok, Virtual Reality, Vision Pro|

Another week, almost another plethora of AI-generated articles talking about AI. Luckily, I saved you from that with some news about TikTok shopping, the coming GA4 anapocalypse, and some funy-dunky ski goggles from Apple. Oh, and a couple of articles about AI, admittedly. You can't have everything. Read it now and... Like, Share and Follow :-)

JB’s Digital Update 20th Dec 2022

Jeremy Beckett2023-01-10T12:09:47+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: Digital Technology, eCommerce, Facebook, Google, Google My Business, Google Updates, Link Spam, LinkedIn, Local SEO, Meta, Metaverse, Technology Strategy|

I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.

JB’s Digital Update 13th Dec 2022

Dianne Krizzel Torres2022-12-14T10:56:03+11:00Categories: Digital Marketing, JB's Digital Update, SEO, Social Media, Technology & Development|Tags: Amazon, App Strategy, Avatar, Digital Marketing, Digital Technology, eCommerce, Facebook, Google, LinkedIn, Meta, Metaverse, Social Media, Technology Strategy, Twitter, Web Dev, WhatsApp|

This week's digital update is a cornucopia of tech releases from the majors, a big Google update, and more entertaining Twitter shenanigans. All in delightfully tasteful seasonal wrapping and commentated by JB.