What is GEO? Generative Engine Optimisation Explained

Jeremy Beckett2026-06-08T17:38:05+10:00Categories: Digital Marketing & Strategy, GEO - Generative Engine Optimisation, SEO, Virtual Chief Marketing Officer|Tags: AI Overviews, Citations, Crawling, Entity Optimisation, Entity Search, Generative Engine Optimisation, GEO, Schema, Semantic HTML, Structured Data|

GEO (Generative Engine Optimisation) is how businesses appear in AI-generated answers from Google, ChatGPT, and beyond. JB explains what it is, how it works, and why it matters.

How ChatGPT Decides What Businesses to Recommend

Jeremy Beckett2026-06-08T17:42:15+10:00Categories: GEO - Generative Engine Optimisation, SEO, Technology & Development, Virtual Chief Digital Officer|Tags: AI Overviews, AI Search, ChatGPT, Entity Search, GEO, LLMs, RAG, Retrieval Augmented Generation|

ChatGPT doesn't search. It generates. JB explains training data, Retrieval-Augmented Generation, and what businesses need to understand about how LLMs decide whose name comes up.

Generative Engine Optimisation

Jeremy Beckett2026-05-25T15:15:37+10:00Tags: AI Overviews, AI Search, Citations, Entity Association, Entity Optimisation, Entity Research, Entity Search, GEO, GEO Audit, Schema, Structured Data, Trust|

GEO: Appear in AI-Generated Answers Across Every Major AI Platform Helping Your Customers Find You by Building the Signals That Help AI Systems Generative Engine Optimisation is the practice of building the signals that help AI systems cite [...]