Building a Content and Link Strategy for a Major Insurance Conglomerate

Jeremy Beckett2025-07-08T16:31:43+10:00Categories: Analytics & Performance Case Studies, Belmore Digital Case Studies, Content Strategy & Creation Case Studies, Conversions & CRO Case Studies, Development & Technology Case Studies, Digital Marketing Case Studies, Social Media Management Case Studies, Training & Upskilling Case Studies, Virtual Chief Marketing Officer Case Studies|Tags: Back Link Profile, Content Marketing, Content Planning, Content Quality, Content Strategy, Digital Marketing, External Links, Keyword Research, Link Building, Linking Strategy, Market Research|

With no unified SEO strategy in place, a major Australian insurer turned to Belmore Digital for help. JB developed a content and backlink framework grounded in relevance, user intent, and long-term value—leading to stronger rankings, higher-quality backlinks, and sustained growth in organic traffic.

The Foundations of SEO: A Practical Guide for Business Growth

Jeremy Beckett2024-10-21T20:37:00+11:00Categories: Digital Marketing & Strategy, SEO|Tags: Back Link Profile, Competitor Research, Digital Marketing, Digital Strategy, External Links, Internal Linking, Keyword Research, Link Building, Linking Strategy, SEO, SEO Strategy, Technical SEO|

Search Engine Optimisation (SEO) is essential for any successful digital marketing strategy. It involves enhancing your website to boost visibility when potential customers search for products or services you offer. However, SEO goes beyond simply sprinkling keywords throughout your content. Get ready to unlock the full potential of your online presence!

JB’s Digital Update 22nd August 2023

Jeremy Beckett2026-04-21T20:55:17+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Ad Blocking, Artificial Intelligence, Content Pruning, Content Strategy, Digital Marketing, External Links, Featured Snippets, Generative Search, Google, Google Ads, Google Analytics, Paid Social Media, SERP, SME, Twitter, Video, YouTube|

In this week's digital news roundup, we delve into Google Ads' new AI Assistant, Twitter's recent changes, and Google's stance on AI-generated content. We also explore YouTube's latest strategies against AdBlockers and its new linking features. Lastly, we touch upon some valuable insights from MozCon on Local SEO. Curious to know more about these developments and how they can impact your digital marketing strategy? Let's dive in and dissect what these updates could mean for your business. :)

JB’s Digital Update 15th Nov 2022

Jeremy Beckett2022-11-15T17:34:55+11:00Categories: Analytics & Performance, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Back Link Profile, Cookies, External Links, Instagram, Paid Social Media, YouTube|

YouTube's Goldilocks meet old, crusty, and external links, and cookies in this week's exciting episode of JB's Digital Update. Oh, and Instagram opens up a new ad spot. All good stuff, valiantly explained by your hero: me.

Basic SEO Link Building & Web Mentions

Jeremy Beckett2024-02-03T06:30:30+11:00Tags: Back Link Profile, External Links, Link Building, Link Disavowal, Link Spam, SEO Guides, SEO Strategy|

A Beginner’s Guide to SEO Link Building – Building Authority Basic link building and generating external links to a website are the lifeblood of the internet, with mentions a close second. Building links and giving links is key to any website’s organic reach, demonstration of [...]

SEO Ranking Factors: Find Crawl Index

Jeremy Beckett2024-02-15T07:15:29+11:00Tags: External Links, Google Index, Ranking Factors, Robots TXT, Search Rankings, SEO, SEO Guides, SEO Strategy, Web Crawling, XML Sitemaps|

Find Crawl Index focuses on the key SEO ranking factors which Google uses to rank websites, but can generally be applied to most search engines. If you understand what search engines want to do with their resources and what they want to surface to their users, then you can start to [...]

Navigating External Links: Strategies and Insights for Success