Social Media in 2026: Less Forgiving, More Powerful

Jeremy Beckett2026-05-20T09:23:22+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Creator Content, Digital Trends 2026, Discovery, Engagement, Facebook, Instagram, Meta, SMM, Social Commerce, Social Media Management, Threads, TikTok|

Social media has not become less important — it has become less forgiving. Brands that still treat it as a content queue are quietly falling behind, while those that understand its role as a discovery surface and trust layer are gaining durable advantage.

JB’s Digital Update 23rd March 2026

Jeremy Beckett2026-03-23T12:03:13+11:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI Marketing Tools, Content Strategy, Data Analytics, Facebook, Google Ads, Google Algorithm, LinkedIn, Marketing Analytics, Marketing Strategy, Meta Ads, Paid Social Media, Performance, PPC, Social Commerce, Social Media Strategy, TikTok, TikTok Ads, YouTube|

This week’s update: Facebook retools ad formats; Google drops some AI-sponsored ads; YouTube's algorithm changes get more complicated; TikTok doubles down on commerce; and, in an unexpected twist, LinkedIn is becoming a hub for remote job seekers. Each shift reflects a growing trend: digital platforms reshaping their role in business—again.

JB’s Digital Update 30th September 2025

Jeremy Beckett2025-10-01T16:33:23+10:00Categories: CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management|Tags: AI, AI Overviews, ChatGPT, Conversions, CRM, Digital Strategy, Email Marketing, Email Strategy, Facebook, Google, Google Search, Open AI, SEO, SEO Strategy, Social Media, Social Media Strategy, Technical SEO, TikTok|

ChatGPT’s lining up ads, Facebook and TikTok still rule the news feed, email needs a champion, CRO wins come from basics not magic, and AI Overviews look great but don’t deliver clicks. This week’s update is all about cutting through hype and focusing on what actually works — and what to watch next.

JB’s Digital Update 6th May 2025

Jeremy Beckett2026-04-28T06:48:48+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Content Strategy, Conversions, Data Analytics, Digital Strategy, Digital Technology, Facebook, Google Ads, Google Analytics, Instagram, Meta, Paid Ads, Paid Social Media, PPC, Social Media, Social Media Conversions, Social Media Strategy, Threads, TikTok, Video, YouTube|

Website planning still gets ignored (and still matters), AI Overviews are sending traffic but not delivering value, TikTok wants to chat with your leads, Bing’s having a moment, and Instagram’s scheduler myths get busted. This week? Less waffle, more results.

JB’s Digital Update 29th April 2025

Jeremy Beckett2026-04-28T06:47:20+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Content Strategy, Conversions, Data Analytics, Digital Strategy, Digital Technology, Facebook, Google Ads, Google Analytics, Instagram, Meta, Paid Ads, Paid Social Media, PPC, Social Media, Social Media Conversions, Social Media Strategy, Threads, TikTok, Video, YouTube|

This week, we’ve got Instagram’s new video editor, YouTube's 20th birthday updates, ads hitting Threads, CRM data transforming PPC, and ways to tackle that pesky bounce rate. Let’s dig into how these changes impact your marketing strategy.

JB’s Digital Update 22nd April 2025

Jeremy Beckett2026-04-28T12:13:32+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Content Strategy, Conversions, Data Analytics, Digital Strategy, Digital Technology, Facebook, Google Ads, Google Analytics, Instagram, Meta, Paid Ads, Paid Social Media, PPC, Social Media, Social Media Conversions, Social Media Strategy, TikTok|

TikTok’s testing reviews (because we all need another ratings platform), Google Ads bans are piling up, Meta wants you to talk to customers (again), search behaviour is splitting between platforms, and Facebook and Instagram are quietly losing steam. The theme? Platforms are shifting — and your strategy probably needs to as well.

JB’s Digital Update 9th December 2024

Jeremy Beckett2025-03-24T15:02:59+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Black Friday, Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, eCommerce, Facebook, Google, Meta, Paid Social Media, Pay-Per-Click, PPC, SEO, Social Media, Social Media Conversions, Social Media Strategy, Technical SEO, Technology Strategy, TikTok|

This week’s update is packed with TikTok dramas, technical SEO must-dos, Meta’s performance pep talks, Google’s shopping tweaks, and tips to sort the wheat from the chaff in B2B PPC leads. If you’re ready to stay ahead of the curve, read on.

JB’s Digital Update 2nd December 2024

Jeremy Beckett2026-04-21T20:38:25+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Black Friday, Digital Marketing, Digital Strategy, Facebook, Google, Google Ads, Local SEO, Meta, Paid Social Media, Pay-Per-Click, PPC, Social Media, Social Media Conversions, Social Media Strategy, Technology Strategy, TikTok|

This week’s stories remind us that staying competitive means keeping up with change, whether it’s holiday shopping trends, new tools, or regulatory shifts. Need a hand adapting? Reach out to Belmore Digital—we’re here to help.

JB’s Digital Update 25th November 2024

Jeremy Beckett2026-04-21T20:38:35+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Black Friday, Digital Marketing, Digital Strategy, Facebook, Google, Google Ads, Meta, Paid Social Media, Pay-Per-Click, PPC, Social Media, Social Media Conversions, Social Media Strategy, Technology Strategy, TikTok|

This week in the digital world (don’t roll your eyes): TikTok tries to make the internet less awful, Crazy Egg reminds us all how bad we are at writing headlines, Hootsuite declares viral marketing a myth, AI officially takes over your holiday shopping, and Meta steps in to tackle scammers—because apparently, we can't have nice things.

JB’s Digital Update 24th September 2024

Jeremy Beckett2026-04-28T12:18:12+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development|Tags: AI, Artificial Intelligence, Content Marketing, Content Strategy, Customer Engagement, Customer Relations, Facebook, Google Updates, Instagram, Meta|

From turning customer experience into a revenue powerhouse to Google's AI adjusting our content strategies, strategies to counteract AI-induced SEO traffic losses, fresh advertising tools from Meta just in time for the holidays, and Instagram’s new safety measures for teen accounts. Discover what these news can bring to your strategies!

JB’s Digital Update 10th September 2024

Jeremy Beckett2024-09-09T15:33:26+10:00Categories: Content Strategy & Creation, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Facebook, Google, Google Ads, Google Search, Meta, SEO, YouTube|

From YouTube's algorithm revelations to Google’s ongoing legal scuffle, this week is a mix of insight and opportunity for digital marketers. Discover why audience engagement trumps tags on YouTube, how Facebook is courting twenty-somethings, and why now is the time to prepare for shifts in digital advertising dominance. Check out the five stories that matter to your business.

JB’s Digital Update 25th June 2024

Jeremy Beckett2024-06-24T18:44:04+10:00Categories: Analytics & Performance, Content Strategy & Creation, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer|Tags: Ad Strategy, Content Planning, Facebook, Google Analytics, Reddit, Social Search, Universal Analytics, Website Security, YouTube|

Big changes in the digital landscape this week! Google finally deletes Universal Analytics, YouTube reveals AI-driven ad insights, social search reshapes brand engagement, Reddit debuts Conversation Ads, and Facebook warns about phishing threats. Stay ahead with the latest and greatest important updates from yours truly, JB. 🥸

JB’s Digital Update 4th June 2024

Jeremy Beckett2024-06-04T15:00:32+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, Facebook, GA4, Google Algorithm, LinkedIn|

This week on JB’s Digital Update: Google’s ranking recipe gets leaked, Google's AI fails to meet content expectations, mastering GA4’s custom dimensions, Facebook’s non-boomer future unfolds, and LinkedIn trims link previews. Dive into the details and stay ahead in the digital game with actionable insights from JB & Belmore Digital. ➡️➡️➡️

Finding the Right Social Platform for Your Content

Jeremy Beckett2026-04-21T20:41:06+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing & Strategy, PPC & Paid Social, SEO, Social Media Management|Tags: Content Marketing, Content Strategy, CRO, Data Analytics, Facebook, Google Analytics, Instagram, LinkedIn, Online Marketing, Paid Ads, Paid Social Media, Performance, Pinterest, PPC, Social Media, Social Media Conversions, TikTok, Twitter|

🚀Social media is bustling with activity, but randomly posting content isn't a plan – it's a gamble. Wondering which platforms suit your content best? Let's explore the right social media platforms for your business, making your marketing journey smoother. ➡️➡️➡️

Digital Trend 2024: Social Media Management (SMM)

Jeremy Beckett2026-04-21T20:42:00+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, PPC & Paid Social, Social Media Management|Tags: Content Quality, Content Strategy, Conversions, Customer Engagement, Data Analytics, Digital Marketing, Facebook, Instagram, LinkedIn, Marketing Strategy, Organic Traffic, Paid Ads, Paid Social Media, Social Media, Social Media Strategy, TikTok, Twitter, YouTube|

Digital Trend 2024 for SMM: Social media is changing fast. 🤖 Meta's embracing AI, Threads competes with Twitter, and TikTok becomes a versatile platform. 🌐 Influencers are feeling the squeeze as platforms evolve. Stay adaptable to thrive in this dynamic landscape. ✨💡

A Guide to Remarketing and Winning Back Your Audience

Jeremy Beckett2026-04-21T20:43:30+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social, SEO, Social Media Management|Tags: Advertising, Conversions, CRO, Data Analytics, Digital Marketing, Facebook, GA4, Google Ads, Google Analytics, Instagram, Online Marketing, Paid Ads, Paid Social Media, Performance, PPC, ROI, Social Media, Social Media Conversions|

🚀 Ever seen ads everywhere? That's remarketing. Learn to target website visitors & boost sales! 🌐✨Don't lose customers – bring them back with remarketing! This in-depth guide is your roadmap to understanding, implementing, and using remarketing to supercharge your online marketing efforts. 📄💪

JB’s Digital Update 16th April 2024

Jeremy Beckett2026-04-21T20:44:27+10:00Categories: Digital Marketing & Strategy, JB's Digital Update, Technology & Development|Tags: Artificial Intelligence, Content Quality, Email Marketing, Email Strategy, Facebook, Google, Google Search, Hashtags, Keyword Research, LinkedIn, Meta, Organic SERPs, Search Rankings, Threads|

From LinkedIn’s clever tracking tweaks to Google’s new forum flair, Meta’s ad chaos, and Facebook’s fresh API tease—catch up on this week’s critical digital marketing updates!

Video vs. Text Content: The Era of REELS and Popularity

Jeremy Beckett2026-04-21T20:44:55+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, SEO, Social Media Management|Tags: Click Through Rates, Content Marketing, Content Planning, Content Quality, Content Strategy, Conversions, Data Analytics, Digital Marketing, Facebook, Facebook Video, Instagram, Keyword Research, Lead Generation, SEO, SEO Strategy, SERP, Social Media, Social Media Conversions, TikTok, vide, Video|

💡🌐 The debate between video and text content rages on. Ready to elevate your content strategy? ✨📅 Our comprehensive guide breaks down the strengths of each medium and provides a roadmap for leveraging them effectively. 📝🚀

A Guide for Business Owners in Handling Negative Comments on Social Media

Jeremy Beckett2026-04-21T20:45:02+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, PPC & Paid Social, Social Media Management|Tags: Content Quality, Content Strategy, Conversions, Customer Engagement, Data Analytics, Digital Marketing, Facebook, Instagram, LinkedIn, Marketing Strategy, Organic Traffic, Paid Ads, Paid Social Media, Social Media, Social Media Strategy, TikTok, Twitter, YouTube|

✨ Encountering negative feedback on social media can be daunting, but it's also an opportunity to showcase your brand's resilience and dedication to customer satisfaction. 💡🌐 Our comprehensive guide breaks down the process into three key components: understanding the critique, crafting responses, and leveraging feedback for positive growth. 🚀

Exploring Targeting Options for Facebook and Instagram Ads

Jeremy Beckett2026-04-21T20:45:13+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social, SEO, Social Media Management|Tags: Advertising, Conversions, CRO, Data Analytics, Digital Marketing, Facebook, GA4, Google Ads, Google Analytics, Instagram, Online Marketing, Paid Ads, Paid Social Media, Performance, PPC, ROI, Social Media, Social Media Conversions|

📄✨ Improve Your Social Media Ads and Learn How to Target Your Audience Precisely! 🚀 🌐 Explore Facebook and Instagram advertising with our latest blog post! Discover how targeted advertising can amplify your ROI and drive real results. 💪

Facebook’s Social Glory: Insights on Social Engagement