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JB’s Digital Update 17th May 2023

2023-05-18T09:45:53+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , |

I'm back after a small slice of life getting in the way with another exciting instalment from the coal face of Digital Marketing. In today's exciting episode Google mutters about ways to cope with no cookies and privacy, there's a very long post on language models, some email tips, Facebook waking up and smelling the AI and Google still banging on about PageSpeed. Right. Click the link to read and let's get into it.

JB’s Digital Update 20th Dec 2022

2023-01-10T12:09:47+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: , , , , , , , , , , , |

I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.

JB’s Digital Update 13th Dec 2022

2022-12-14T10:56:03+11:00Categories: Digital Marketing, JB's Digital Update, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

This week's digital update is a cornucopia of tech releases from the majors, a big Google update, and more entertaining Twitter shenanigans. All in delightfully tasteful seasonal wrapping and commentated by JB.

What’s the best social platform for your products & services?

2022-12-08T09:36:23+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, Social Media|Tags: , , , , , , , , , , , |

As another year draws to a frantic close, it tends to be a time of reflection as well as (in)digestion. So, in that vein, I’m asking: What’s the best social media platform you’ve used so far to promote your products & services? Which platform topped your list for 2022? Will it be the same for 2023? Let me know your thoughts!

JB’s Digital Update 22nd Nov 2022

2022-11-23T10:24:15+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: , , , , , , , |

'Tis the season to go shopping, tra-la-la-la-la-la. Meta, Google and YouTube have all launched new things to help businesses sell this holiday season. Google Business Profile gains an image edit thingie, and we'd better enjoy it all because there's a recession and hard work coming in 2023.

JB’s Digital Update 8th Nov 2022

2022-11-08T21:10:24+11:00Categories: Analytics & Performance, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: , , , , , , , |

Yet more excitement emerged at Twitter this week, so much that it's tricky keeping up. Facebook is laying off staff and Google is shutting various things while trying to make GA4 usable. Just another few days in Digital.

SEO Bits & Pieces 17th November 2017

2017-11-24T18:12:11+11:00Categories: SEO News|Tags: , , , , , |

Hooray! It's a happy Monday, when you get to start it by reading the SEO Bits & Pieces - a juicy and snackable collection of tempting morsels from the world of SEO, search and digital marketing. Do yourself a favour and read this extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #GoogleMaps #LocalSEO #Facebook #LinkBuilding

SEO Bits & Pieces w/e 27th October 2017

2017-11-03T09:59:27+11:00Categories: SEO News|Tags: , , , , , |

Yippee! It's the SEO Bits & Pieces, your Monday morning mash-up of marvellous minutiae from the world of SEO and Search. This week it's filled to the gunwales with info about Google Search Console, Page Speed, Facebook, Alphabet and all sorts. Read this extract from TWIS SEO News & Updates 27 October 2017. #SEO #SEONews #GoogleSearchConsole #PageSpeed #Facebook #Pinterest

SEO Bits & Pieces w/e 20th October 2017

2017-11-03T10:00:45+11:00Categories: SEO News|Tags: , , , , , , , |

What finer way to start the week than with the SEO Bits & Pieces for w/e 20th October early on a Monday morn? This week, Google says images are slow to update, Pages can now make use of Facebook stories, Adwords launches parallel tracking and a couple of other tidbits to whet your whistle. Read this extract from TWIS SEO News & Updates w/e 20th October 2017 right now. It's good for you. #SEO #SEONews #GoogleImages #Facebook #Adwords #HTTPS #GoogleSearchConsole

Food Ordering Comes To Facebook

2017-10-28T20:23:32+11:00Categories: SEO News, Social Media|Tags: , , , |

I kinda like the thought that I can order my dinner through Facebook (if I was in the US). Although, I'm not so sure I want Facebook knowing what I have for dinner - that's Insta, so maybe the same thing, ultimately. Facebook is continuing its slow turn into WeChat. It has way more users, but much less "complete life" functionality. It must wish it could own that much data about its users. Read this extract from TWIS SEO News & Updates 20th October 2017. #SEO #SEONews #Facebook #SocialMedia

TWIS SEO News & Updates w/e 20th October 2017

2017-10-23T20:47:18+11:00Categories: SEO News, The Week In Search|Tags: , , , , , , , |

I think the SEO News and Updates for w/e 20th October make for interesting reading as it covers off these fine stories. Read it all now, and enjoy being ahead of the game: Google Posts Now in GMB API; Google Maps Adds And Removes Cupcakes Swiftly; Googlebot Doesn't Crawl HTTP/2; New SiteLinks Being Tested; Food Ordering Comes To Facebook; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #GooglePosts #GoogleMyBusiness #GoogleMaps #Googlebot #SERP #Facebook

Google Testing New Subscription Options for Publishers

2017-08-29T11:07:28+10:00Categories: SEO News|Tags: , , , , |

Read about how Google News is testing new subscription options for publishers, in an attempt to keep them afloat, on-board and viable. Contact me to discuss how to get into Google News and how to implement First Click Free, as well as ways to design subscription programs that work. #SEO #SEONews #GoogleNews #FirstClickFree #Facebook

Facebook is Dead

2017-08-29T15:46:57+10:00Categories: Digital Marketing, Social Media|Tags: , , , , , |

Facebook may not know it yet, but it is dead. It's the condemned man; it's the walking dead; it's plugged in to the machine that goes bing. It's only just started having a little thrash around as the rage against the dying of the light starts to simmer, but if you look closely, you can see the signs. Unless there is a miracle cure, Facebook will not be here by the end of the 2020s, maybe the mid-2020s, possibly even the early 2020s. Web declines have historically been precipitous, swift and terminal. Read why Facebook is dead now. #Facebook #SocialMedia #Instagram #NewsFeed #Innovation #DigitalMarketing

Digital Things of Interest 24 August 2017

2017-08-24T14:35:25+10:00Categories: Digital Marketing, Social Media, Things of Interest|Tags: , , , , , , |

Read these Digital Things of Interest for 24 August 2017, which includes the following fabulous foibles: - Shocking news the people will give up their privacy for a slice of pizza; - The revelation that Amazon basically owns Seattle; - A geeky look at the UX design of the credit card payment form; - Facebook adding publisher logos to news links to combat fake news. #SocialMedia #Facebook #FakeNews #DataPrivacy #Amazon #UX #WebDesign

Digital Things of Interest 23 August 2017

2017-08-23T11:53:55+10:00Categories: Digital Marketing, Social Media, Technology & Development, Things of Interest|Tags: , , , , |

Read these Digital Things of Interest for 23 August 2017, which includes the following enlightening exhibits: - A report on how Earned Media drives lead gen and consumer trust ; - Notes on Twist a new comms and collaboration app from the makers; - Interesting reading on when your brain peaks at learning and applying knowledge; - News that Facebook is starting to deal with video spam. #DigitalMarketing #Productivity #Facebook #FacebookVideo #Learning

Digital Things of Interest 18 August 2017

2017-08-17T17:18:24+10:00Categories: Social Media, Things of Interest|Tags: , , , , , |

Read these Digital Things of Interest for 18th August 2017, which includes the following exceptional entities: - Facebook Watch copying YouTube; - LinkedIn's new "Connection Active" feature; - Great article about when to use Web Fonts; - A great geeky page about keyboards through time. #Facebook #LinkedIn #SocialMedia #WebFonts #UserExperience #GeekStuff

Digital Things of Interest 16 August 2017

2017-08-17T17:20:55+10:00Categories: Digital Marketing, Social Media, Things of Interest|Tags: , , , , , |

Read these Digital Things of Interest for 16 August 2017, which includes: - Facebook acquiring a German video specialist, possibly for AR; - Snippets from Deloitte's Mobile Consumer Survey; - How a Single Word Drove 161% CTR improvement; - News that IoT smart locks have been borked by an OTA update. Oops. #Facebook #MobilePhones #Conversions #IOT #AugmentedReality #GrowthHacking

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