GA4

JB’s Digital Update 3rd Oct 2023

2023-10-03T20:11:09+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , , , , , , , , , , |

Well. Links are no longer the Big Thing in Google ranking - allegedly; Reddit flexes its new-found muscles over users ad choices; Google Optimize shutters as Google trashes yet another service; on the flip side Google is mentioned as "adjusting" bid prices for Google Ads; and Apple turns down little-known Bing in favour of $19 billion from Google as a defensive measure against Chrome.

JB’s Digital Update 26th September 2023

2023-09-25T20:53:50+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & CRM, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , , , , , , , , , , , , , , , |

It’s all money, money, money this week with X and Meta going pay-to-play in different ways; Google upsetting some people with auto GA4 setup before bringing it home with a handy ecommerce report; and finally some useful insights on Landing Page Optimisation from the Think with Google team, just in time for the Spending Season. Good stuff to read / watch / listen to. Check it out now.

Elevate Your Marketing Strategy: Unveiling the Key Elements

2023-09-18T10:19:11+10:00Categories: Analytics & Performance, Digital Marketing, PPC & Paid Social, Social Media, Virtual Chief Marketing Officer|Tags: , , , , , , |

🌟 Discover how Belmore Digital's Virtual Chief Marketing Officer (VCMO) services can supercharge your strategy! It requires a comprehensive understanding of your audience, clear goals, compelling content, the right channels, and ongoing measurement and analysis. 🚀💼 Dive into the essentials. 🎯

JB’s Digital Update 29th August 2023

2023-09-05T13:24:02+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , , , , , , , , |

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more. 

JB’s Digital Update 15th August 2023

2023-08-14T20:24:10+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , |

This week turned into a bit of an AI-Google fest, blathering on about the challenges of controlling AI access to your hard-crafted content, vs Google wanting full access. There are also changes to FAQ & How To's on the SERP, presumably due to spam, some sage advice re content pruning, and a good guide to AI-driven PMax Google Ads campaigns. Read it and educate yourself ;-)

JB’s Digital Update 8th August 2023

2023-08-08T20:00:04+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, Social Media|Tags: , , , , , , , , , , , , , , , , |

This week: Google doesn’t shut something down for once; X, TikTok and Meta do surprising things; Google Business gets shown a bit of love; Generative Search gives some crumbs of exposure for its content-pilfering; and YouTube releases some interesting research which says (shock) people love video. Charming, exciting and annoying all in one handy readable post. Read on and enjoy. 

JB’s Digital Update 13th June 2023

2023-06-12T11:13:07+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, Social Media, Technology & Development|Tags: , , , , , , , , , , , , |

Another week, almost another plethora of AI-generated articles talking about AI. Luckily, I saved you from that with some news about TikTok shopping, the coming GA4 anapocalypse, and some funy-dunky ski goggles from Apple. Oh, and a couple of articles about AI, admittedly. You can't have everything. Read it now and... Like, Share and Follow :-)

JB’s Digital Update 7th Feb 2023

2023-02-06T16:29:17+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , , , , , , , , , , |

Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.

JB’s Digital Update 17th Jan 2023

2023-01-16T16:44:53+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO|Tags: , , , , , , , , |

AI content is all the rage this week - with people literally raging at it; Apple is re-launching its Business Connect as Maps gets usable; Data will be quite important this year as cookies fade away; PPC still needs basic attention and GA4 gets more dimensions for ecommerce. Let's get into it, shall we?

JB’s Digital Update 6th Dec 2022

2022-12-06T12:51:47+11:00Categories: Analytics & Performance, CRO and Conversions, JB's Digital Update, PPC & Paid Social, SEO|Tags: , , , , |

JB's update this week brings you: The Metaverse is in the news as some people have heard of it; GA4 (beta) adds old metrics as new ones, your homepage is terrifically important; Microsoft and Twitter both make a play for expanded ad options and business. All lovingly commented on by your genial host, JB. Read it now.

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