Mobile SERPS No Organic Results

The next evolution of SERPs is being tested, and I don’t think it will go down well with webmasters.

How about SERPs with only 2-5 organic listings on mobile?

That would make the competition for first pages listings (and traffic) really quite intense.

And don’t forget this is part of Google’s shift towards delivering the answer in SERP.

Read more in this extract from TWIS SEO News & Updates 8th December 2017.

#SEO #SEONews #Google #MobileFirst #SERP
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Google Sites Rank Without Link Building

I think John Mueller was stirring the pot a little bit with this quip.

Undoubtedly many sites will rank without links for some bizarro terms, but… try ranking for non-brand, competitive commercial terms without them. Go on, I dare you.

Of course he could have meant most sites don’t need to go on a sustained link *building* adventure.


Read more in this extract from TWIS SEO News & Updates 24th November 2017.

#SEO #SEONews #LinkBuildingRead More

YouTube Google Lose Major Advertisers

Despite having one of the best (allegedly) AI engines, Google and YouTube just haven’t been able to stop insidious comments on YouTube kids videos.

This has cost them global advertisers and a big chunk of revenue, and has spurred them into action.

It’s amazing how companies will generally only act if it affects their hip pocket.

Read more in this extract from TWIS SEO News & Updates 24th November 2017.

#SEO #SEONews #Google #YouTube #AdStrategy
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Could Google Use Direct Traffic SEO Ranking Factor

SEMRush caused a bit of a stir when they released their SEO Ranking Factors Study 2017.

The big headline conclusion was that Direct Traffic was the biggest factor in SEO rankings.

Unsurprisingly, this caused a bit of a furore and wild shouts of correlation does not equal causation.

After stopping to think about it, I started to wonder *how* Google would go about using Direct Traffic as a ranking factor, and this post is where it led me.

#SEO #SEONews #RankingFactors #SearchRankings #Google
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Google Gary Illyes SMX AMA

Gary Illyes from Google spent a while at SMX doing an interesting, and extended, AMA session.

He covered quite a bit of ground including linking & mentions, Mobile First Indexing, JavaScript, and the perils of disavowing links.

Read more in this an extract from TWIS SEO News & Updates 3rd November 2017.

#SEO #SEONews #Google #SMX #AMA
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Google Search Goes Curvy On Mobile

Google has gone all curvy with its new mobile layout.

It’s a pretty big look and feel update, but not a major change to SERP.

I haven’t got the stats one way or another, but I would estimate that the “boxed” design mean click gravitate towards the top of the listings.

Read this extract from TWIS SEO News & Updates 3rd November 2017.

#SEO #SEONews #Google #SERP #WebDesign
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Google Launches Mobile Payments

At long last, Google is getting in on the Mobile Payment action to make our lives easier, and to enable us to buy more stuff, lifting revenue & conversions on the way hopefully.

This will work across Android and Chrome and is similar to Apple Pay & Samsung Pay.

Unfortunately many retailers and still make purchases difficult to transact via your mobile device – too many form fields!

Read this extract from TWIS SEO News & Updates 27 October 2017.

#SEO #SEONews #Google #Mobile #Revenue #Conversions
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Danny Sullivan Joins Google

I’m pleased Danny Sullivan has landed on his feet.

It sounds like a nice plum job with Google, being their webmaster PR person.

I’m sure Danny would be the first to say he’s not Matt Cutts, despite what webmasters are wishing.

Please proceed in an orderly fashion to read the key issues, key actions and insights.

This is an extract from TWIS SEO News & Updates 6th October 2017 (which is pretty good if you ask me). 

#SEO #SEONews #Google #NiceJobIfYouCanGetIt
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TWIS SEO News & Updates w/e 6th October 2017

I think the very latest SEO News and Updates for w/e 6th October 2017 make for great reading:

Google Ends First Click Free – Allows Cloaked Spam Instead;

Danny Sullivan Joins Google In “Undefined” PR Role;

Google’s Mobile First Index Has Started Testing;

Apple Kills Online Advertising (Nearly);

More Organic Clicks Going to Paid;

As well as some exceptionally interesting SEO Bits & Pieces.

Read it now.

#SEO #SEONews #Google #MobileFirst #Apple #AdStrategy #SERP #ClickThroughRates
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Apple Drops Bing For Siri Search

I like the idea of Apple flinging Bing. Nearly as much as I like this story.

It’s not really happening for Bing, as this story expounds. Getting ditched by Apple & Siri is a bit like getting ditched by someone who used to be really famous, but now…

Perhaps Microsoft will truly “pwn” the desktop search market instead.

And perhaps the desktop searchers can meet in the same clubhouse as the Bing User Group,

#SEO #SEONews #Apple #Bing #Google #MobileSearch #DesktopSearch
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Google Doesn't Use Click Tracking

Gah! Okay, so now I’m frustrated.

Google this week saying they DON’T use click data for search rankings goes against what another Googler said a week or so ago.

Unfortunately, this is a perfect example of the confusion caused by Google’s reps saying anything, ever. They get trapped by out-of-context dissection of the minutiae of what they say, and everyone ends up confused.

Follow the link to read about this week’s version of the click-data / rankings argument.

#SEO #SEONews #Google #SearchRankings #ClickData
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Google Disavow Files Not Used For LinkSpam

I’m really intrigued by this train of Google discussion.

It’s around Link Spam and whether Google uses / used the disavow files webmasters submitted to populate their spam combatting algorithms.

Google says no. Webmasters say yes. (SNAFU, really.)

I’m in the “it’d be rude not to” camp, but don’t think Google used the files directly. I also think both sides are talking at cross-purposes.

Read all about LinkSpam algorithms and Disavow files by clicking the link.

#SEO #SEONews #LinkSpam #Disavow #Google
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TWIS Google Uses Click Data to Update Rankings

I love the fact that occasionally Google lets something slip.

And I love the fact that many an eagle-eared webmaster is there to hear it.

This can, and often does, lead to some confusion in the SEO ranks however, so be careful with the knowledge young Padawan.

This is an extract from TWIS SEO News & Updates w/e 15 Sep 2017.

Make sure you read the summary, key actions and background info.

#SEO #SEONews #SERP #ClickThroughRates #Google
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