Successful Advertising Strategies: Insights on Google Ads

 

Master Google Ads with expert insights and related topics with Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

Digital Trend 2024: Pay-per-click (PPC) and Paid Social

2024-05-20T23:30:30+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , |

Digital Trend 2024 for PPC and Paid Social: The new digital world embraces automation, optimisation, and AI. πŸŒπŸ“„ Google shifts towards entity-based searches, remarketing evolves post-cookie changes. πŸš€ Stay ahead of these trends for maximum impact. ✨πŸ’ͺ

A Guide to Remarketing and Winning Back Your Audience

2024-05-05T17:03:50+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

πŸš€ Ever seen ads everywhere? That's remarketing. Learn to target website visitors & boost sales! 🌐✨Don't lose customers – bring them back with remarketing! This in-depth guide is your roadmap to understanding, implementing, and using remarketing to supercharge your online marketing efforts. πŸ“„πŸ’ͺ

Exploring Targeting Options for Facebook and Instagram Ads

2024-04-02T06:29:02+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , , , |

πŸ“„βœ¨ Improve Your Social Media Ads and Learn How to Target Your Audience Precisely! πŸš€ 🌐 Explore Facebook and Instagram advertising with our latest blog post! Discover how targeted advertising can amplify your ROI and drive real results. πŸ’ͺ

Maximising Impact by Combining PPC and Paid Social Campaigns

2024-03-12T01:41:05+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , |

πŸ“„ πŸš€ Elevate your brand with the ultimate digital strategy! Discover the dynamic synergy of PPC and Paid Social campaigns in our latest blog. 🌐✨ From expanding your reach to enhanced audience targeting and consistent brand messaging, unlock the full potential of a combined approach. πŸ’ͺ

Demystifying Google Ads: Understanding the Cost Model – Per Impression or Per Click?

2024-02-07T09:13:57+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , |

πŸ“„ Ever wondered how Google charges for advertising – is it per impression or per click? Let's break it down! πŸ’Έ Understanding the nuances of Google Ads billing models is crucial for making informed decisions. 🎯 Discover the answers and master your advertising strategy! πŸ“’ πŸš€

Understanding the Power of Responsive Search Ads: Your Dynamic Ally in Digital Advertising

2024-03-01T08:58:13+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , |

πŸŒπŸ’Ό Revolutionise your online advertising with Responsive Search Ads (RSAs)! πŸ“„ Ready to elevate your advertising game? Embrace the power of RSAs and connect with your audience on a deeper level! πŸ’‘

JB’s Digital Update 5th September 2023

2024-05-15T18:41:08+10:00Categories: Digital Marketing, JB's Digital Update|Tags: , , , , , , , , , , , , , , , |

Not a great deal happened this week aside from some interesting / silly / astute opinions being posted, while Google & Meta both took action against spammers and scammers in their own different ways. This way for more information on CRM, Time on Site, Google Ads, Meta and how to actually do useful Keyword Research…

Google Ads Faceoff: Search Ads vs. Performance Max – Choosing the Right Strategy for Your Business

2023-12-07T16:48:26+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , |

πŸ“„ Understand the difference between Google Search Ads and Performance Max campaigns to boost your business. πŸŒπŸ’Ό Whether it's conversions or brand awareness you're after, find the right strategy with insights from PPC experts like Belmore Digital. πŸ’‘

Maximising Impact: The Synergy of SEO and Google Ads Campaigns

2024-03-02T23:06:31+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , |

πŸ” Unleash the full potential of your online strategy by seamlessly integrating SEO and Google Ads. Why settle for mere visibility when you can dominate the SERP? πŸš€ Explore our article for profound insights into how this powerhouse duo can amplify your visibility, traffic, and conversions. πŸ“ˆβœ¨

Supercharge Your Reach with Belmore Digital’s PPC and Paid Social Services

2023-12-07T17:38:33+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , |

πŸ“„ Do you want to get your products and services in front of your potential customers? πŸ“’ Let me help you to use Paid Search and Paid Social Ads to do that quickly and effectively. 🎯 We'll help you to build ad campaigns that hit the spot with customers and convert. πŸš€

JB’s Digital Update 31st October 2023

2024-01-12T06:55:19+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

The joys of digital for one more week! Google is testing ads in organic results, we go meh; some best practices for Google Ads; changes in social video trends and viewership; Meta, Google Amazon, Microsoft make heaps of money each quarter, Snap, not so much, but thanks for playing; Google continues its shift away from Rich Results without even a hint of self-realising irony. Read on and be educated, informed and entertained!

JB’s Digital Update 24th Oct 2023

2023-12-05T18:14:48+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , |

This week the digital excitement knows no bounds as we talk about link-building in 2024; LinkedIn and their AI-infused collaborative articles; fixing unassigned data in GA4; the demise of four attribution models in Google Ads & Analytics and; a long, exciting piece on how retrieval systems work for AI-driven Search Generative Experience and the like. What a time to be alive! Dive in and enjoy this week's Digital Update from JB.Β 

JBs Digital Update 17th Oct 2023

2023-12-07T15:39:23+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , |

This week's digital fun and frolics take us to Google's SGE using your content unless you block Googlebot entirely; Google Ads releasing Demand Gen ads; thoughts on the dullness of B2B social media, the importance of Customer Lifetime Value; and some reminders about how to make content *interesting*. All that wrapped up in an amusing bundle by yours truly. Read it now, without delay, and enjoy.Β 

JBs Digital Update 10th October 2023

2023-12-07T18:09:34+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , |

This week's digital excitement knows no bounds! Meta has released some Generative AI tools (nothing to do with the metaverse); Xitter is desperately trying to fill ad inventory; Google goes nuts with two core SEO updates in two months; Google Business Profiles finally link to your social profiles; and those naught bosses at Google have been revealed as trying to manipulate search results for increased revenue. Is nothing sacred? Read on for full details and please like, share, follow and subscribe for more of this every week.Β 

Supercharge Your Online Visibility: Belmore Digital’s PPC and Paid Social Services

2023-12-05T17:35:50+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , |

πŸš€ Ready to stand out in the digital crowd? Discover the power of Belmore Digital's PPC and Paid Social services! 🎯 We tailor our solutions to help your business reach its target audience, drive traffic, and turn leads into loyal customers. With a data-driven approach, we ensure every ad spend delivers maximum ROI.

JB’s Digital Update 3rd Oct 2023

2023-12-07T17:02:54+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer|Tags: , , , , , , , , , , , , , , |

Well. Links are no longer the Big Thing in Google ranking - allegedly; Reddit flexes its new-found muscles over users ad choices; Google Optimize shutters as Google trashes yet another service; on the flip side Google is mentioned as "adjusting" bid prices for Google Ads; and Apple turns down little-known Bing in favour of $19 billion from Google as a defensive measure against Chrome.

JB’s Digital Update 12th September 2023

2023-12-07T17:09:01+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , |

In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!

Decoding Online Advertising: PPC vs. Paid Social

2024-02-21T05:08:09+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , |

πŸ“ŠπŸ’ͺ In the realm of online advertising, Google Ads (PPC) and Facebook Ads (Paid Social) stand as giants. Your choice between them hinges on factors like budget, target audience, and goals. The key lies in teaming up with experts. Trust Belmore Digital to steer your advertising journey towards victory.

JB’s Digital Update 5th September 2023

2023-12-07T18:24:59+11:00Categories: CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , , , , |

Not a great deal happened this week aside from some interesting / silly / astute opinions being posted, while Google & Meta both took action against spammers and scammers in their own different ways. This way for more information on CRM, Time on Site, Google Ads, Meta and how to actually do useful Keyword Research…

JB’s Digital Update 29th August 2023

2023-12-07T18:09:18+11:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , , , , , , , , , |

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more.Β 

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